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PRWeek US
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Features
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Campaigns
A campaign worthy of a Dundie award
Tanya Lewis
May 24, 2012
While considering how to differentiate in the paper category, Quills.com decided to launch Dunder Mifflin paper, named after the fictional paper company on "The Office."
Online sweepstakes pumps up omega-3 product line
Tanya Lewis
May 18, 2012
Walgreens began selling one of Coromega's omega-3 products nationwide.
more »
Launchpad
Lipman's recipe for greater awareness
Brittaney Kiefer
April 25, 2012
For the past 70 years, tomato grower Lipman has been known primarily as a b-to-b supplier.
World will gather at 'Jewish Davos'
Brittaney Kiefer
April 01, 2012
More than 4,000 political leaders, businessmen, scientists, academics, and artists will gather in Jerusalem in June for the fourth Israeli Presidential Conference.
more »
Pro Bono Campaigns
Minnesota Fire Service Foundation commemorates fallen firefighters
Tanya Lewis
February 01, 2012
Bellmont Partners PR began pro bono work last October to help the Minnesota Fire Service Foundation raise $600,000 for a new memorial to 194 firefighters who have died in the line of duty since 1881.
Houston Restaurant Week steps up to ease hunger
Tanya Lewis
January 03, 2012
Cleverley Stone, who covers food, wine, and dining on her talk radio show "The Cleverley Show" and as a Fox contributor, founded Houston Restaurant Weeks in 2003 to benefit the Houston Food Bank.
more »
PR Play
'Kony' sequel can't match the original
Frank Washkuch
April 25, 2012
Sequels rarely generate the public interest or critical acclaim of the original.
Thousands join in to take on 'Bully'
Frank Washkuch
April 01, 2012
Seemingly every week, there's a teen bullying case in the news.
more »
Most Popular
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JPMorgan puts execs front and center as it deals with crisis
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GM's turn from Super Bowl ads creates PR opportunities
P&G's Hassall to retire; CPG giant to restructure comms
Porter picked by HHS to conduct $20m campaign
Weber debuts logo, tagline to highlight agency changes
Federal volunteerism agency hires GMMB for recruitment work
GM shifts to content creation strategy on Facebook
Ten tips every PR pro must master when emailing clients
HHS-Porter campaign draws the right's ire
LexisNexis picks C&W for risk unit awareness
Minneapolis tradition epitomizes "good business"
Online sweepstakes pumps up omega-3 product line
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AppSense selects Horn for US comms
Hassall shaped P&G's future comms in three-year tenure
Sleeping giant Japan is about to wake up
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A campaign worthy of a Dundie award
'Everyone else is doing it' is no social strategy
Ten tips every PR pro must master when emailing clients
The PR Week - May 24, 2012
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