Haymarket Media, Inc. Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

Thanks for your interest in PRWeekus.com! Sign up for your FREE newsletters now and join the thousands of other PR and communications professionals who rely on us for all the latest industry news, analysis and insights. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

Australian firm looks to plant flag in US

February 04, 2013

Brisbane, Australia-based design and web development firm Josephmark is conducting a campaign to reach out to clients and garner new business in the US, as well as to potentially share its work on a global scale
 

Coke lends support to women's health

January 25, 2013

The ultimate goal of the Heart Truth campaign, which Diet Coke is conducting in partnership with the National Heart, Lung, and Blood Institute, is to raise awareness of heart health among women and encourage them to take action.
 

TheLadders builds buzz for job event

December 20, 2012

Job-search website TheLadders will host a free career fair called Job Central at New York City's Grand Central Terminal on January 10.
 

GSK readies site to help smokers quit

December 01, 2012

GlaxoSmithKline will launch the Quit.com website, which was built to help smokers at different points in the quitting process.
 

Savvy app to beat Black Friday rush

November 01, 2012

Mobile shopping application ShopSavvy will launch a Black Friday campaign to notify users of its new price-comparison service, iPad capabilities, and social shopping features such as the ShopSavvy Live channel.
 

Rotary goes digital to eradicate polio

September 26, 2012

Polio cases may have decreased worldwide by 99% since 1988, but Rotary International is set to launch an online campaign featuring the World's Biggest Commercial with the ultimate aim of completely eradicating the disease.
 

Chipotle cultivates festival excitement

August 29, 2012

Last fall, restaurant chain Chipotle hosted the inaugural "Cultivate Food, Ideas & Music Festival" in Chicago, which featured artisanal dishes, celebrity chefs, and live music.
 

Firm helps colleges reach financial goals

July 26, 2012

After 14 community colleges in Pennsylvania procured $20 million in grants, online curriculum resource Applied Educational Systems used the successful fundraising story as a case study to help other institutions attract donations with a similar approach.
 

Waldorf in search of lost treasures

July 01, 2012

The venerable Waldorf Astoria Hotel in New York City is trying to recover some of its lost treasures through the "Amnesty Program" campaign.
 

Success in card at Sports Authority

June 01, 2012

Sports Authority will start a media outreach campaign this month for its first loyalty-card program, "The League."
 

Lipman's recipe for greater awareness

April 25, 2012

For the past 70 years, tomato grower Lipman has been known primarily as a b-to-b supplier.
 

World will gather at 'Jewish Davos'

April 01, 2012

More than 4,000 political leaders, businessmen, scientists, academics, and artists will gather in Jerusalem in June for the fourth Israeli Presidential Conference.
 

Reading Rainbow starts new chapter

March 01, 2012

RRKidz will reintroduce Reading Rainbow to children and parents with a tablet app.
 

A different view of the Super Bowl

February 01, 2012

Participants in an annual Innerscope Research study will experience all the norms of Super Bowl Sunday - friends, snacks, and beer - but they'll also wear sensory belts that monitor their heart rate, perspiration, and movement during the big game's commercials.
 

Tic Tac effort looks to shake things up

January 01, 2012

Ferrero USA's Tic Tac brand will launch its Shake It Up initiative this month to connect with 18- to 35-year-olds.
 

A 'beautiful' effort empowers Latinas

December 01, 2011

Mary Kay and its nonprofit The Mary Kay Foundation will launch the second annual "You Are Beautiful" effort this month to support domestic abuse awareness and prevention among Latina women in the US.
 

Mexican avocados look good on video

November 01, 2011

Avocados from Mexico, the brand name of Hass Avocados produced in Michoacán, Mexico, will launch the Mini Chef Video Contest this month to target moms and their families.
 

A hero emerges at LG texting contest

October 01, 2011

Five years ago, LG Electronics USA developed a contest to find the fastest and most accurate texter in the US.
 

Kenneth Cole asks you to take a stand

September 01, 2011

Kenneth Cole is launching an interactive digital platform to encourage dialogue and debate about important social issues.
 

Macy's sells youth on idea of activism

August 01, 2011

Macy's is partnering with DoSomething.org, one of the US' largest youth activism organizations, to encourage young people to volunteer for good social causes.
 

Inktel honors the innovative spirit

Matthew McGevna July 01, 2011

Inktel Direct, a business process outsourcer for Fortune 500 companies, was seeking ways to embrace the American tradition of innovation.
 

Summer initiative asks kids to read

Matthew McGevna June 01, 2011

Scholastic, PBS Kids, and iVillage have joined up to combat the "summer slide" by letting kids choose books they'd like to read during the summer.
 

Life'sDHA unveils a 'beautiful' effort

Matthew McGevna May 01, 2011

The organic DHA supplement company life'sDHA released its National Index of Brain Health.
 

Avon goes on tour to mark milestone

April 01, 2011

Avon celebrates a 125-year milestone with a year-long event that engages 125,000 of its reps and donates $1 million to charity.
 

Touting 125 years of tap water tradition

March 01, 2011

To celebrate its 125th anniversary, the American Water Works Company is launching a public education campaign on the benefits of drinking tap water from refillable bottles rather than disposable ones.
 

Customers star in theater chain push

February 01, 2011

National Amusements seeks to build awareness of the customer experience its theaters offer across the US.
 

Zpizza serves up a revolutionary idea

December 31, 2010

Zpizza is looking to present itself as a pure food choice and experience, providing the healthier options todayís restaurant-going public is seeking more and more.
 

CNN en Español shows a new side

December 01, 2010

The cable news network sought to roll out a redesigned branding package to evolve the way viewers engage with CNN en Español.
 

Harry & David's PR push comes of age

November 01, 2010

Harry & David is reinvigorating its brand with interactive initiatives, a refreshed catalog, and online offerings for its 75th anniversary. The Pop-Up Orchards aim to unveil the new selections in a fresh, unique way.
 

Cartoon Network deals with bullies

October 01, 2010

Bullying is an issue that affects children and teenagers across the US. Cartoon Network decided to launch an anti-bullying campaign in October, which is National Bullying Awareness Month.
 

ShopRite expands its war on hunger

September 01, 2010

ShopRite Partners in Caring raises awareness and funds to fight hunger in local communities. Christine Magyarits, spokesperson for the grocery chain's hunger-fighting charity, says, "This year, with the economy being what it is, we're really trying to hit it hard and get the message out for our customers that hunger is a problem in our local communities."
 

Image adjustment for Fantastic Sams

August 01, 2010

Fantastic Sams is looking to broaden awareness of the salon franchise among its target demographic: women aged 25 to 54. Working with PR AOR Fleishman-Hillard, the company partnered with women's clothing catalog producer Spiegel for its annual "Reality Dressing" contest, where everyday women win a chance to be featured in an upcoming catalog.
 

Roman Meal sticks to healthy attitude

July 01, 2010

Bread brand Roman Meal hopes its summer sandwich campaign will boost awareness among its Boomer target and reinforce its positioning as a convenient, healthy product.
 

OrthoLite steps up consumer efforts

May 01, 2010

OrthoLite, a comfort insole supplier to footwear retailers such as Timberland and Merrell, is launching its first consumer product line on Amazon.com.
 

Best Foot Forward set for special date

April 01, 2010

Best Foot Forward (BFF), a dating concierge service, will launch in Chicago this spring.
 

Cinnabon sees its future in cupcakes

March 01, 2010

Cinnabon wanted to launch a new cupcake product by original Cinnabon creator Jerilyn Brusseau, as well as celebrate the retailer's 25th anniversary.
 

Hallmark has card for blogging moms

February 01, 2010

Hallmark is launching its Kids Collections line, a series of cards and small gifts allowing parents to cheer on their kids during "everyday moments," like studying for a big test or going out for the soccer team.
 

A new personality for Animal Planet

January 01, 2010

Animal Planet is introducing a new personality, Donald Schultz, as it launches his new series, 'Wild Recon.' The show follows the South African reptile expert as he tracks down snakes for scientific research.
 

Everlast tosses its hat into new ring

November 01, 2009

Everlast turns 100 on January 1, 2010.
 

Disney the man gets leading role

October 01, 2009

While Walt Disney's legacy remains an integral part of Americana, the focus is often on the brand, not the man.
 

Music brings new life to La Prairie

September 01, 2009

Luxury skincare brand La Prairie unveiled Life Threads, a new perfume trio including Gold, Silver, and Platinum scents, set to launch in October.
 

T-Mobile displays its strong sense of touch

August 01, 2009

In a market saturated with smartphone launches - like those of the Palm Pre and Apple's latest iPhone - T-Mobile needed to differentiate its second Android phone, MyTouch, set to launch in late summer.
 

BET, Grey Goose scout talent in new show

July 24, 2009

BET Networks and Grey Goose Entertainment joined forces to launch Rising Icons, a new series from BET about emerging artists, including Keri Hilson and The Dream.
 

New Balance shows its pride in America

July 01, 2009

New Balance launched a corporate branding campaign to generate awareness of its history of domestic manufacturing.
 

Dunkin speeds up with mobile tool

June 26, 2009

Dunkin' Donuts has long positioned its restaurants as a breakfast option for Americans on-the-go.
 

Farmers infuse local flavor to new effort for Lay's Potato Chips

June 01, 2009

Earlier this year, PepsiCo's Frito-Lay division began to reposition its Lay's Potato Chips brand around a new emotional theme, "Happiness is Simple," in hopes that it would connect with Americans nationwide.
 

Green & Black's ushers in new day for its premium chocolate

October 25, 2007

Aware of consumers' newfound appreciation of high-end chocolate as an item worthy of specialized tasting parties, chocolatier Green & Black's is looking to connect with "tastemakers" with sensitive palates.
 

United for Peace and Justice turns July 4 into cause celebre

Lisa LaMotta June 23, 2006

As the July 4th weekend approaches, most Americans have plans for barbecues and fireworks. But there is a growing initiative by some Americans to voice their concerns about the current state of the union and the war going on overseas.
 

Baltimore tries a new line to help attract visitors to town

Lisa LaMotta June 19, 2006

The Baltimore Area Convention and Visitors Association has hired branding firm Landor Associates and PR agency M. Silver Associates for its new brand platform and tagline, "Get in on it."
 

Diamond group shines light on confusing industry jargon

March 31, 2006

The diamond market has a confusing array of titles and acronyms, leaving consumers with a daunting list of grading reports and certifications with stone-quality grades like EGL, IGI, GIA or AGSL.
 
Popular Topics
Account Win Acquisition Agency AOR Asia-Pacific auto industry Automotive Brief Consumer Corporate Edelman Food Global Healthcare Marketing New Business New Hire People Move PR Agencies Public Affairs RFP Social Media Sports Technology UK