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Rita's celebrates spring with free app, Italian ice giveaway

May 23, 2013

This year marked the 21st year that Rita's Italian Ice has given away free ice on the first day of spring.
 

Solutionary uses research to improve positioning

May 17, 2013

Information security company Solutionary released its First Annual Global Threat Intelligence Report earlier this year.
 

Palace Hotel and DKC partner for PR fairy tale

May 10, 2013

DKC Public Relations, AOR for The New York Palace Hotel, arranged a partnership between the hotel and Rodgers + Hammerstein's Broadway musical Cinderella.
 

Student film takes center stage thanks to PR buzz

May 03, 2013

Created by students at the National Film and Television School, "Head Over Heels" was the only student film nominated for an Academy Award this year.
 

Deluxe campaign a win on three fronts

April 26, 2013

Results of a consumer survey helped Deluxe and AOR Padilla Speer Beardsley drive awareness and sales for the company.
 

Valpak's digital effort delivers as coupons reach electronic inboxes

Janelle Hawthorne April 25, 2013

Most recognizable for its blue envelope coupons in mailboxes, Valpak sought to raise awareness of its evolving digital services.
 

Hilton's remedy for Vacationitis is perfect cure for professionals

Janelle Hawthorne April 25, 2013

Hilton Hotels & Resorts wanted to increase awareness of its vacation resorts to professionals.
 

Wisk works up a sweat with brand repositioning effort

April 25, 2013

For much of its history, Wisk laundry detergent was positioned around the ability to fight visible stains - its Ring Around the Collar campaign ran for more than 30 years.
 

Super Bowl goes green in New Orleans

April 19, 2013

Entergy and Center for Climate and Energy Solutions developed an online energy reduction game to help the New Orleans Super Bowl Host Committee offset carbon emissions at this year's Super Bowl.
 

Restaurant week highlights Kansas City food scene

April 12, 2013

Page Communications has been hired by Kansas City Convention & Visitors Association and Greater Kansas City Restaurant Association for the last three years to help on an annual restaurant week event.
 

Funds and hope raised for HIV/AIDS prevention

April 05, 2013

The nonprofit Lifebeat, Music Fights HIV/AIDS works in conjunction with music industry partners to educate young Americans about HIV/AIDS prevention and to support the HIV/AIDS community.
 

Consumers, voters draw own conclusions with iconic toy

April 01, 2013

Ohio Art's Etch A Sketch became part of a media fire-storm after Eric Fehrnstrom, adviser to Mitt Romney, compared the general election campaign plan to the iconic 53-year-old drawing toy during a CNN interview on March 21, 2012.
 

Red Robin intercepts Super Bowl media coverage with player offer

April 01, 2013

In a New York Daily News article published just days before the Super Bowl, San Francisco 49ers quarterback Colin Kaepernick chose casual dining restaurant Red Robin as "a favorite haunt of his" for a dinner meeting with an out-of-town financial adviser.
 

Elizabeth Arden's social initiative pins its support to cancer charity

Janelle Hawthorne April 01, 2013

Beauty product line Elizabeth Arden and firm Lippe Taylor sought to support longtime charity partner Look Good Feel Better with an innovative initiative.
 

The eyes have it with success of ophthalmology campaign

March 29, 2013

Leading up to the New Year's Eve holiday, the nonprofit American Academy of Ophthalmology used the potential hazard of flying champagne corks to stress eye safety
 

CMN Hospitals asks Santa for a $12m neonatal intensive care unit

March 22, 2013

Nonprofit CMN Hospitals last year launched its inaugural holiday giving campaign, which was also its first foray into crowdsource fundraising.
 

ASPCA's dogged effort to combat puppy mills

March 15, 2013

The ASPCA promoted a "Puppies Are Not Toys" video to educate and engage consumers this past holiday season.
 

Cheesehead bed a hit with Packers fans

March 08, 2013

Green Bay Packers fans' penchant for wearing foam hats shaped like cheese blocks inspired Verlo Mattress Factory.
 

Savvy use of Hark shares compelling content fast

March 01, 2013

Hark.com is a platform that enables visitors to discover, create, play, and share sound bites.
 

Project Frog builds new consumer base with clever media outreach

Janelle Hawthorne March 01, 2013

Green builder Project Frog partnered with Ogilvy Earth to build customer leads and company awareness.
 

SurveyMonkey's audience grows thanks to Movember movement

March 01, 2013

Online survey software company SurveyMonkey partnered with technology agency Airfoil on an initiative to bolster the number of males on the survey company's audience panel.
 

Smooth sailing for relaunch of American Queen Steamboat

March 01, 2013

Approximately 420 feet long and accommodating up to 436 passengers, the 17-year-old American Queen is reportedly the largest flat-bottomed paddle-wheel steamboat ever built.
 

Sweet'N Low gets a starring role on Broadway

February 22, 2013

Sweet'N Low and AOR Kellen Communications partnered with producers of the Broadway musical comedy "Nice Work If You Can Get It."
 

Engagement high for TerraCycle's cigarette butt recycling program

February 15, 2013

TerraCycle creates recycling programs called "Brigades" for previously non-recyclable or hard-to-recycle waste.
 

Universal Security boosts sales with 'alarmingly good' campaign

February 08, 2013

Universal Security Instruments hired 3rd Coast PR as AOR to introduce its IoPhic line of smoke and fire alarms.
 

Zoës builds buzz one smile at a time

February 01, 2013

Zoës Kitchen significantly increased Facebook engagement by giving employees and consumers an opportunity to share acts of goodwill during the holidays.
 

Purple Purse effort in good hands as supporters surpass target goal

Janelle Hawthorne February 01, 2013

Zeno Group and the Allstate Foundation partnered to raise awareness for domestic violence and $175,000 for the YWCA, which runs shelters for battered women.
 

IMG serves up an ace as Miami residents rally behind upgrades

Janelle Hawthorne February 01, 2013

IMG, owner of the Sony Open Tennis tournament, proposed upgrades to Miami's Crandon Park so the venue can continue to host the annual event.
 

Locally led teams help drive global hunger relief initiative

February 01, 2013

Rounding its sixth year in 2012, Yum! Brands' World Hunger Relief program spans more than 120 countries; more than 38,000 of the company's KFC, Pizza Hut, and Taco Bell restaurants; and 1.4 million employees and franchise associates.
 

Film festival puts new technology center stage

January 25, 2013

A partnership with the Palo Alto International Film Festival helped Kaazing and AOR Grayling Connecting Point raise awareness of the company's new live data communication platform for web and mobile.
 

GivingTuesday wins big financially for charities

January 18, 2013

The #GivingTuesday campaign established the Tuesday after Cyber Monday as the kick-off to the holiday giving season.
 

Stanley builds buzz, sales for anniversary

January 11, 2013

Stanley and Momentum Media PR used the holiday 2012 selling season to kick-off the celebration of the brand's 2013 centennial anniversary.
 

Viviscal campaign alleviates hair loss stigma

January 04, 2013

Hair growth supplements company Viviscal and CRT/tanaka drove hair health discussion last year to broaden awareness and use.
 

Palm Beach leverages debate buzz to rock vote, highlight area

Janelle Hawthorne January 01, 2013

The official tourism board of Palm Beach County used the 2012 presidential election as an opportunity to capitalize on the areas surrounding Lynn University, host of the final debate in Boca Raton, FL.
 

Health, wellness, and live young message a perfect fit for Evian

Janelle Hawthorne January 01, 2013

Evian partnered with Syndicate Media Group on the brand campaign Live Young to enhance its presence in health and wellness markets.
 

Small business-themed Web series helps drive extra sales

January 01, 2013

In summer 2011, Hiscox and its long-time agency Prosek Partners (formerly CJP Communications), launched an original Web series called Leap Year as part of a larger marketing campaign to drive awareness of the company's new small business insurance products.
 

Oofos touts benefits of advanced technology

December 20, 2012

Oofos is a new footwear brand featuring a proprietary material called Oofoam that has unique energy absorption capability.
 

G.B. Proudfoot's campaign lets people know they stink

December 14, 2012

G.B. Proudfoot's hired Tyler Barnett Public Relations & Marketing last summer to drive awareness and sales of "For Pits Sake," a new line of natural deodorant.
 

Book drive leverages bloggers to raise eye care awareness

December 07, 2012

Nonprofit VSP Vision Care and AOR KCSA Strategic Communications recruited influential bloggers in key markets to compete in an EyeCare About Reading Book Drive Competition.
 

Columbus residents curb recycled trash with new green initiative

Janelle Hawthorne December 01, 2012

The City of Columbus teamed with Hill+Knowlton Strategies and local agency MurphyEpson Public Relations to develop a new curbside recycling program to replace the city's subscription service in hopes of making Columbus a greener city.
 

Stolen treasures returned during Waldorf Astoria's amnesty search

Janelle Hawthorne December 01, 2012

Management at the Waldorf Astoria wanted to promote the rich history of its New York hotel and acquire items for its on-site museum, Host to the World.
 

Patient stories lend muscle to value of orthopedic medicine

December 01, 2012

Orthopedic medicine has received some negative press in recent years, ranging from device recalls to a Department of Justice investigation on payment issues.
 

The Out NYC is in with the help of Fran Drescher

November 30, 2012

The Out NYC is a gay-oriented, straight friendly lifestyle resort that opened in Manhattan March 1.
 

More is better in Embassy Suites campaign

November 16, 2012

Embassy Suites Hotels and AOR Emanate PR created "Vacation More-imization" to help families maximize their summer vacations.
 

Alouette takes portion control on the road

November 09, 2012

To help promote Alouette Portions, Alouette Cheese USA sponsored 12-year-old Marshall Reid and his mother, co-authors of the book "Portion Size Me," on a summer tour.
 

Duck tape, pork rinds partner for truck driver appreciation

November 02, 2012

Rudolph Foods, maker of pork rinds, and long-time agency RMD Advertising teamed up with Shurtape Technologies' Duck Tape brand to engage truck drivers, increase brand awareness, and drive product sales.
 

Schlage issues strong challenge to unlock brand's true potential

Janelle Hawthorne November 01, 2012

To ensure consumers remember a lock company, agency Young & Laramore worked with Schlage to create an experiential brand campaign in the Seattle market.
 

Gold medal for Great initiative as VisitBritain showcases UK's best

Janelle Hawthorne November 01, 2012

The UK's national tourism board, VisitBritain, leveraged the London 2012 Olympic Games and the Queen's Diamond Jubilee to boost tourism and capitalize on a milestone year in Britain.
 

Nutrition and healthy choices on the menu for McDonald's

November 01, 2012

McDonald's NY Tri-State Area Owners/Operators Association and MWW Group, its longstanding AOR, launched a campaign on March 27 to drive nutrition education in New York, Connecticut, and New Jersey communities.
 

Soasta campaign out of this world

October 26, 2012

Just ahead of the August 5 Curiosity landing on Mars, NASA's Jet Propulsion Laboratory and its server partner Amazon Web Services hired tech service provider Soasta.
 

Lamaze delivers education in maternity care push

October 19, 2012

Lamaze International and JPA, its AOR, launched a national "Push for Your Baby" campaign in May to engage parents and Lamaze educators.
 

Miami comes to downtown Manhattan

October 12, 2012

Greater Miami Convention & Visitors Bureau and AOR Current Lifestyle Marketing brought Miami to downtown Manhattan on July 31.
 

Peanut butter a big hit in 'Shark Tank'

October 05, 2012

Wild Squirrel Nut Butter was founded in January 2011, shortly after University of Oregon students Erika Welsh and Keeley Tillotson made the first batch of homemade peanut butter in their apartment.
 

Centennial birthday bash of Julia Child boosts sales of biography

Janelle Hawthorne October 01, 2012

To celebrate the 100th birthday of Julia Child, publisher Alfred A. Knopf partnered with agency YC Media to create a buzz for an upcoming biography of the chef.
 

Celeb input and chic look create a winning cocktail for Skinnygirl

Janelle Hawthorne October 01, 2012

Rogers & Cowan partnered with celebrity natural food chef Bethenny Frankel to develop Skinnygirl from a ready-to-serve margarita to a multifaceted brand.
 

Mobile boost for RadioShack as consumers Trade & Save

October 01, 2012

This was extraordinarily robust for a four week-long campaign. Developing so many angles and covering so many bases clearly worked well for RadioShack.
 

Restaurant company shows off what's Goode in Texas

September 21, 2012

To celebrate its 35th anniversary, the Goode company and AOR IntegratePR are giving Facebook contest winners the opportunity to travel to one of six Texas cities to experience facets of the state's culture.
 

Integrated effort expands boating safety message

September 14, 2012

In 1958 the National Safe Boating Council began running a week-long campaign for Safe Boating Week to educate and inform boaters about the importance of wearing life jackets and other safety behavior.
 

Sold-out gala raises awareness, funds for Walk With Sally

September 07, 2012

Nonprofit Walk With Sally provides mentoring and support programs and services to children whose parents or siblings have cancer or have died of cancer.
 

Sin City revellers cool down with new alcohol-infused ice creams

Janelle Hawthorne September 01, 2012

Husband-and-wife duo Eddie and Shannon Masjedi developed a new way to get a buzz: alcohol-infused ice pops and ice cream.
 

App taps into the nightlife scene with facial detection software

Janelle Hawthorne September 01, 2012

Startup mobile application SceneTap is looking to attract consumers, investors, and potential partners for its new location-based app.
 

New flavors secret ingredient in latest Duncan Hines frostings

September 01, 2012

The results are outstanding. Giving consumers an opportunity to really drive awareness certainly paid off for Duncan Hines and its new Frosting Creations.
 

ACVO promotes clear vision for itself, service dogs

August 31, 2012

The American College of Veterinary Ophthalmologists has run a national campaign to provide free eye exams to as many eligible service dogs as possible during May and raise awareness of the organization.
 

All eyes on Tobii at CES

August 24, 2012

Swedish company Tobii Technology made its Consumer Electronics Show debut this year (January 10 to 13), where it introduced Tobii Gaze, a prototype of the first fully eye-controlled user interface for Windows 8.
 

Americans enjoy a pint at the Guinness Storehouse

August 17, 2012

Guinness Storehouse is a historical building and tourist destination on the site of the St. James' Gate Brewery, the birthplace of Guinness.
 

Digital efforts blaze trail for parks preservation

August 10, 2012

Nature Valley and AOR Cone Communications kicked off the company's annual Preserve the Parks program by launching "Trail View."
 

Recyclebank cuts through clutter on Earth Day

August 03, 2012

Recyclebank rewards consumers for taking green actions with points redeemable at more than 3,000 local and national partner businesses.
 

Vintage wine campaign by wives helps raise money for charities

August 01, 2012

Online entrepreneur Christopher Gravagna tapped LAB Media Group to launch his venture, Wines by Wives Charity Wine Club.
 

Millennials touch the Skyy with introduction of coconut vodka

August 01, 2012

Jumping on the recent coconut trend, Skyy tapped AOR Alison Brod to introduce its new drink, Skyy Infusions Coconut, the first coconut-infused vodka that is available nationwide.
 

Jockey scores touchdown with Tebow playoff sweepstakes

August 01, 2012

Jockey hit the jackpot when it signed a spokesperson deal with then-Denver Broncos rookie quarterback Tim Tebow in July 2010.
 

ADA tests consumers' awareness of diabetes

July 27, 2012

American Diabetes Association (ADA) and AOR Mullen have made social media engagement a priority.
 

NetBase uncovers what women want

July 20, 2012

NetBase founder Michael Osofsky told CMO Lisa Joy Rosner that he could use the company's social media monitoring platform to find out what women want.
 

Beach party brings Ft. Lauderdale to Times Square

July 13, 2012

The Greater Fort Lauderdale Convention & Visitors Bureau and M. Silver Associates helped New Yorkers get excited about escaping the cold by bringing the beach to Times Square.
 

Campaign brings the beach party to Times Square

July 13, 2012

The Greater Fort Lauderdale Convention & Visitors Bureau (CVB) and M. Silver Associates, its AOR for more than 24 years, helped New Yorkers get excited about escaping the cold by bringing the beach to Times Square on January 24.
 

Babiators have it made in the shade

July 06, 2012

In May 2011 Babiators began selling baby aviator sunglasses that provide 100% UVA and UVB ray protection for kids.
 

Melitta gives Philadelphia a taste of European indulgence

July 01, 2012

Melitta USA asked AOR French | West | Vaughan to come up with a holiday PR campaign that would engage influencers in Philadelphia and complement a TV ad for its café collection line of super-premium bag coffee.
 

Mustache march on Capitol Hill successfully highlights tax issue

July 01, 2012

H&R Block needed to connect with young tax payers, so it tapped agency Elasticity to increase brand awareness among 21-to-35-year-olds.
 

All-American Games anniversary scores big win for McDonald's

July 01, 2012

Prompted by a record attendance in 2011, McDonald's hosted its 35th All-American Games in Chicago for a second consecutive year due to the city's love for sports.
 

Superhero Day perfect fit for cape maker

June 29, 2012

TK PR president Taryn Scher was looking for a new opportunity to promote her client PowerCapes, which sells handmade customizable superhero capes for kids and adults online.
 

Cheesy campaign a hit for restaurant marketing program

June 22, 2012

Front Burner Brands aimed to drive 25,000 new subscribers to The Melting Pot Restaurants' "Club Fondue" email marketing program.
 

New website helps daters get it right

June 15, 2012

Almost everyone has been left perplexed about what went wrong with at least one dating experience, so one website decided to create a platform for feedback from dating partners to address the issue.
 

Unified approach maximizes SXSW content for attendees

June 08, 2012

Founded April 2011, Unified is an enterprise marketing tech company that launched a social operating platform to buy, manage, and measure the results of advertising on social networks this January.
 

Textbook rental saves students big bucks

June 01, 2012

Neebo.com, a division of the Nebraska Book Company that launched in January 2011, rents and sells college textbooks.
 

National Restaurant Association takes a healthy interest in kids

June 01, 2012

A recent National Restaurant Association campaign is focused on promoting healthy living, specifically with children.
 

OnStar increases its family focus with latest service introduction

June 01, 2012

Well known for emergency auto services, OnStar is highlighting its other offerings.
 

'Ghostbusters' slots game hits jackpot with MGM partnership

June 01, 2012

International Game Technology, which provides games and technologies to the casino industry, launched its Ghostbusters Video Slots at last October's Global Gaming Expo with the help of AOR Allison+Partners.
 

A campaign worthy of a Dundie award

May 24, 2012

While considering how to differentiate in the paper category, Quills.com decided to launch Dunder Mifflin paper, named after the fictional paper company on "The Office."
 

Online sweepstakes pumps up omega-3 product line

May 18, 2012

Walgreens began selling one of Coromega's omega-3 products nationwide.
 

Valentine's Day kicks off early cancer detection program

May 11, 2012

The American Cancer Society executed a Valentine's Day campaign to raise awareness of the importance of mammograms among the Hispanic community in the New York area.
 

MoneyGram extends global holiday magic

May 04, 2012

Global money transfer company MoneyGram International began strategically aligning its communications function and global marketing efforts last year.
 

Data-storage industry flashes forward with Violin Memory

April 27, 2012

Eastwick helped Violin Memory execute a campaign to reach both IT executive and general business audiences.
 

Data-storage industry flashes forward with Violin Memory

April 27, 2012

Eastwick helped Violin Memory execute a campaign to reach both IT executive and general business audiences.
 

Japanese trade group provides US a taste of its national spirit

April 25, 2012

The Japan External Trade Organization and Japan Sake and Shochu Makers Association were looking to introduce Americans to shochu, a Japanese distilled beverage popular in Japan, but little known outside that country.
 

Valley Metro hits the right note to encourage use of public transit

April 25, 2012

The Valley Metro Regional Public Transit Authority recognized that some Phoenix residents are confused about its services.
 

Rust-Oleum gives consumers the tools to do it themselves

April 25, 2012

Last year, Rust-Oleum launched "Transformations," a line of first-to-market refinishing products for kitchen cabinets and countertops that lets consumers change the look of their kitchens for less than $500.
 

Dancing Deer builds buzz with best brownie

April 20, 2012

Dancing Deer Baking Company and AOR Warner Communications launched a campaign last summer focused on its brownies that extended through the holiday gift-giving season.
 

Effective PR spreads the word about glamping

April 13, 2012

The Resort at Paws Up has been on the leading edge of the modern travel experience of "glamping" (short for "glamorous camping").
 

Shift, Zeo promote a good night's sleep

April 06, 2012

Zeo launched its bedside sleep monitoring device and began educating consumers about "sleep wellness."
 

Focus on character wins fans for Semper Fidelis All-American Bowl

April 01, 2012

JuniorRank Sports teamed with the US Marine Corps to create a high school football game, the Semper Fidelis All-American Bowl, that focused on students' academic achievement and personal integrity as much as their athletic talent.
 

Mohegan Sun cashes in on 15th anniversary to broaden its appeal

April 01, 2012

Mohegan Sun wants to be known as a destination for great entertainment and VIP experiences.
 
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