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Cars

Diono taps Current

Lindsay Stein May 16, 2013

CHICAGO: Child car-seat manufacturer Diono has selected Current Lifestyle Marketing as AOR for PR.

Castrol names Ogilvy lead agency in US

Lindsay Stein May 14, 2013

NEW YORK: Castrol, the automotive and industrial lubricants brand owned by BP, has selected Ogilvy Public Relations as its lead agency for the US.

Ford Retail awards six-figure account to Red Consultancy

Loulla-Mae Eleftheriou-Smith, PRWeek UK May 08, 2013

LONDON: Ford Retail has selected The Red Consultancy to develop a centralized communications function following a six-way pitch.

Hyundai apologizes, pulls suicide car ad in UK

Gordon MacMillan, Campaign April 26, 2013

LONDON: Hyundai Europe has been forced to issue an apology and pull an online ad that shows a man attempting to kill himself in his garage by carbon monoxide poisoning.

Defective airbags lead to 3.4m car recalls

Lindsay Stein April 11, 2013

Japanese automakers Toyota, Honda, Nissan, and Mazda are recalling 3.4 million vehicles around the world due to faulty airbags that were manufactured by Takata Corp.

Kelley Blue Book names Talati head of PR

Lindsay Stein April 11, 2013

IRVINE, CA: Kelley Blue Book, a valuation and information provider for new and used cars, has appointed Chintan Talati as senior director of PR.

UK agencies voice anger over Jaguar pitch process

John Owens, PRWeek UK April 04, 2013

LONDON: Jaguar's global brand PR manager has apologized after agencies protested over the result of a recent pitch.

Toyota hits top gear

Virgil Dickson, Brittaney Kiefer, Lindsay Stein April 01, 2013

The automaker has regained its spot as the world's leading car-selling company. PRWeek takes an in-depth look at how transparent comms and social media efforts helped steer the company back to first place.

Daimler's Car2Go group in final stages of agency review

Lindsay Stein January 10, 2013

AUSTIN, TX: Car-sharing company car2go, a wholly-owned subsidiary of Mercedes-Benz-maker Daimler North America, is in the last stages of an RFP for a national PR agency partner.

Iris lands UK integrated Mini ad account

Ian Darby, Campaign December 17, 2012

Mini, the BMW-owned car brand, has consolidated its UK integrated account with Iris.

TrueCar turnaround bid targets consumers, dealers

Brittaney Kiefer November 21, 2012

SANTA MONICA, CA: Vehicle pricing site TrueCar has launched a campaign and website redesign to reposition the company as one that helps both consumers and auto dealers.

Jaguar Land Rover gives Pargeter top global role

John Owens, PRWeek UK November 13, 2012

Jaguar Land Rover has promoted Fiona Pargeter to the position of head of global PR communications, replacing Frank Klaas.

Scion launches entrepreneurial campaign

Lindsay Stein October 25, 2012

TORRANCE, CA: Toyota's Scion brand has kicked off a national PR program to support entrepreneurs in the creative arts.

Old World Industries taps Ketchum as AOR

Lindsay Stein October 03, 2012

NORTHBROOK, IL: Antifreeze manufacturer and auto parts and chemicals marketer Old World Industries has selected Ketchum as its PR AOR.

Luxury brand Rolls-Royce selects Be Spoke as AOR

Lindsay Stein September 07, 2012

WOODCLIFF LAKE, NJ: Rolls-Royce Motor Cars of North America has selected MSLGroup's specialty beauty, fashion, and luxury unit Be Spoke as its PR AOR following an RFP.

Mercedes shows off sporty side at Fashion Week

Lindsay Stein September 06, 2012

MONTVALE, NJ: Mercedes-Benz, an eight-year sponsor of New York Fashion Week, will showcase its 2013 G-Class vehicle at a Friday event designed to blend fashion and fitness.

NASCAR bulks up comms team, promotes Schwartz

Lindsay Stein July 03, 2012

DAYTONA BEACH, FL: NASCAR has promoted Jon Schwartz to senior director of business and brand communications, a newly created role at the company.

Car brands tell comeback, innovation stories at New York Auto Show

Chris Daniels April 06, 2012

Automakers are taking advantage of the New York Auto Show as a platform for high-profile vehicle launches and redesigns, as well as to build on the positive narrative of the recovering automotive industry.

BMW retains Rubenstein, Fleishman after RFP

Lindsay Stein March 05, 2012

WOODCLIFF LAKE, NJ: BMW of North America has retained both of its incumbent agencies, Rubenstein and Fleishman-Hillard, as agency partners after an RFP process.

Pepsi comms exodus continues as Jacuzzi joins Ford Motor Company

Lindsay Stein February 22, 2012

DEARBORN, MI: Joe Jacuzzi, VP of product and brand communications for PepsiCo Americas Beverages, is joining the Ford Motor Company communications team.

Nissan taps Stratacomm as corporate AOR

Lindsay Stein February 22, 2012

FRANKLIN, TN: Nissan North America has selected Stratacomm, part of Fleishman-Hillard's network, as its corporate AOR following an RFP process that began in the third quarter of last year.

Carmakers expand news cycle for Super Bowl ads

Chris Daniels February 03, 2012

Brands are making their internal PR teams and agency partners a bigger part of their Super Bowl plans, lengthening the news cycle for their ads and taking advantage of consumer enthusiasm on social media.