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 Careers

Wise words that have stuck

Chris Blake, Burson-Marsteller May 22, 2013

I had the great privilege of hearing our firm's founder, Harold Burson, speak at Boston University in 2011, and I will never forget the pearls of wisdom that he shared with the audience.
 

PR is now a 24/7 industry, so should staffers be able to work from home?

April 25, 2013

Technology has changed the agency structure to enable staff to work seamlessly from home. But firms with non-traditional work-from-home policies run the risk of losing the benefits of collaboration, creativity, and camaraderie.
 

Creating an office environment to promote a work-life balance

Liz Kaplow, Kaplow April 25, 2013

My dad, a textile executive and part storyteller, spent many dinner hours entertaining me with anecdotes from his office. He encouraged me to ask questions, talk through problems, and listen.
 

Time to define 'workplace' by commitment, not location

Gail Becker, Edelman March 29, 2013

I have a confession to make: Like many good PR professionals, I once wrote a keynote speech for a high-ranking senior executive at a Fortune 500 company from a hospital bed.
 

Go home. Go big.

Barby Siegel, Zeno Group March 01, 2013

There has been lots of talk recently about the home front and the home office - and it certainly raises an important issue, one that's close to my heart as a CEO, mother, wife, and daughter. In my opinion, it is possible to both go home and go big - however we define "big" in our lives.
 

Paid internships ensure PR attracts the best young talent

Francis Ingham, PRCA March 01, 2013

In January, the Public Relations Consultants Association (PRCA), the UK's PR trade body, asked members to join our campaign to end unpaid internships by paying at least the minimum wage to interns.
 

Industry still failing women with compensation disparity

March 01, 2013

The gap between men's and women's compensation in the industry remains, and unfortunately, it's getting worse.
 

Salary Survey 2013: Building momentum

March 01, 2013

Compensation increases are a leading indicator of a fast-evolving and much more respected communications profession.
 

Traits of a solid PR professional

Scott Signore, Matter Communications January 25, 2013

Having been around the block a while, I believe I have a good understanding of the personal characteristics that are commonly found in a successful PR professional.
 

TheLadders builds buzz for job event

December 20, 2012

Job-search website TheLadders will host a free career fair called Job Central at New York City's Grand Central Terminal on January 10.
 

The three most important words in personal and professional relationships

Gil Bashe, Makovsky + Company September 12, 2012

The hubris of business leaders and politicians is comically commonplace. With issues of fidelity, performance, or promises forgotten, we almost expect leaders to fail us on their social charge.
 

Bay Area bounty: Career Guide 2012

September 01, 2012

Apple's proposed new 'spaceship' HQ in Cupertino, CA, reflects the vibrant, competitive atmosphere of a thriving region for PR pros.
 

The next generation: Career Guide 2012

September 01, 2012

What's on the mind of incoming PR pros? Gideon Fidelzeid assembled an octet of recent and soon-to-be grads to find out.
 

Mothers of invention: Career Guide 2012

September 01, 2012

Juggling the responsibilities of a high-level PR position and motherhood is a challenge many women in the industry face - or hope to someday. Brittaney Kiefer finds six ladies who prove it can be done.
 

Running start: Career Guide 2012

September 01, 2012

Drawing on years of working with top communicators, executive recruiting veteran Don Spetner helps industry newcomers get off on the right foot.
 

At the Summit: Career Guide 2012

September 01, 2012

Industry leaders offered career advice at PRWeek's second annual virtual talent event on April 25.
 

Comms pros lack tools for career development: study

August 21, 2012

RIDGEFIELD, CT: The majority of communications professionals say they know which skills they need to succeed, but only about half say they know how to advance their abilities, according to a survey from North Star Communications Consulting.
 

The power of "and"

Latraviette Smith August 17, 2012

Diversity and inclusion are not synonymous. They are interdependent and they are fluid. One refers to the subject - the talent base. The other is rooted in action. These concepts are powerful independently, but they can be transformational together.
 

Habits: Todd Defren, Principal, Shift Communications

June 01, 2012

'Find the solution' was the advice that helped me most as I was coming up.
 

Are college graduates ready for the real PR world?

Reg Rowe, Idea Grove June 01, 2012

When I speak to college journalism, PR, or communications classes, I start with an exercise I call "The Dirty Dozen."
 

Industry needs to change entry-level hiring practices to boost diversity

Pallavi Damani Kumar, American University April 27, 2012

With just a few weeks left to graduation, my office hours are booked with graduating students pondering their future.
 

Habits: Donna Imperato, CEO, Cohn & Wolfe

April 25, 2012

Never make decisions based on short-term gain.
 

Talent continues to be the biggest issue for PR

April 13, 2012

Attracting and cultivating talent is one of the biggest challenges facing senior in-house and agency managers today.
 

How must education evolve to address the PR professional's expanding role?

April 01, 2012

PR education needs to account for a quartet of important trends that are having a dramatic impact on the profession.
 

Habits: Kimberly Spell, CCO, NYC & Company

April 01, 2012

New York City is the best place to do business.
 

Salary Survey 2012: Let the talent war begin

March 01, 2012

Salaries made modest gains, but a loosening employment market and PR's rising influence fueled competition for the industry's brightest talent.
 

A small bite of the Big Apple

March 01, 2012

I have three words of advice for every aspiring young professional - move to Manhattan.
 

Student of the Year finalists provide textbook PR example

March 01, 2012

One of my favorite PRWeek functions is judging the Student of the Year category.
 

Habits: Ronn Torossian, CEO and founder, 5W Public Relations

March 01, 2012

My mother taught me that the only limits in life are those you set for yourself.