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Techniques

Book promotion requires mix of old and new

As book coverage in newspapers and magazines shrinks, but hundreds of thousands of new books continue to be published a year, book publicists have an increasingly challenging job.

RMT success depends on relevance and spokesperson

Companies and organizations that are trying to reach a targeted demographic with a complex message can use radio media tours (RMTs) to provide a cost-effective means of additional insight to their story

Set your CEO on the right blogging course

Not every CEO should blog, but the ones who do should heed to lessons learned since the practice hit it big several years ago.

Research and visuals key to landing a morning show placement

Booking clients on morning TV shows - whether national, local, network, or cable - can provide a boost in brand awareness and even sales, as well as lead to new opportunities.

Twitter offers key engagement with target audiences

Twitter has quickly become a baseline tactic for PR initiatives seeking to engage audiences in online conversation. It can be a good tool to connect with company stakeholders, including media.

Best practices for mandatory employee training

Research suggests the most effective way to garner employee attendance for mandatory trainings is to link them to career progression, performance reviews, salary, and/or bonuses.

After the Great Recession: advancing your career in the new normal

Last month we learned that the Great Recession that began in December 2007 was officially over in June 2009. Lasting a full 18 months, it was the longest downturn since the Great Depression.

People we'll miss

The PR and media businesses lost giants in 2011. Here are some trailblazers who passed on this year that we'll remember.

Porter Novelli names van Bergen managing director in New York

NEW YORK: Porter Novelli has hired Karen van Bergen as senior partner and MD of the agency's New York office.

Fleishman hires H&K's de Schweinitz

NEW YORK: Fleishman-Hillard named Anne de Schweinitz SVP and director of healthcare marketing, a new position at the firm.

Newsmaker: Zenia Mucha, The Walt Disney Company

Bernadette Casey May 01, 2012

Whether at the center of New York politics or her current role at a globally beloved brand, Disney's EVP and CCO is a champion of collaboration and honesty.