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Updating crisis plans, social media etiquette, and more

How should my company handle itself in a crisis?

Finding key influencers on Twitter, tracking radio, more

How can I tap into competitive moves, rumors, or predictions to improve my communications program?

Interviews via Twitter, basics of media relations, and more

Social media has made communicating easier, but it has also made celebrity-brand partnerships tougher to execute. What are some things to keep in mind?

Importance of SEO, utilizing social media research, more

Why is search engine optimization important?

Podcasting tips, why radio is still a go-to source, and more

What are some tips for creating a podcast?

Off-the-record interviews, brainstorming, and more

When should interviews be conducted off the record?

Adversarial radio interviews, crisis preparation, and more

How do I prepare spokespeople for an adversarial radio interview?

Leveraging internal comms, online newsrooms, and more

How do I leverage internal communications to maximize my external PR efforts?

B-to-b customers, search engine ranking, and more

What are some tips for engaging b-to-b customers in PR and marketing activities?

Trade show presence, using maps as a PR tool, and more

How can I raise awareness of my client's presence at trade show events, both on-site and off-site?

Pitching to gift guides, DTV effect on PSAs, more

What effects will the conversion from analog to digital have on my PSA in rotation?

Facebook's branding power, celeb spokespeople, more

How can I use Facebook to build brand 'personality?'

Obtaining new business, social media tools, more

What is the best way for agencies to pursue new business during uncertain economic times?

Social media training, tips on radio actualities, more

Do standard media training techniques apply to social media opportunities, such as Web videos?

Nonprofit partnerships, corporate reports, more

What makes a nonprofit a good partner for my client?

Super Bowl opportunities, advantages of radio, more

Celebrities running through the media have become an annual tradition during Super Bowl week. To most effectively use them, there are a few things to consider, says David Schwab, MD of First Call, Octagon's celebrity acquisition and activation division.

Prepping for radio interviews, social media sites, and more

What should PR pros keep in mind when prepping clients for various radio formats?

The benefits of trade shows, consistent messaging, more

How can we make the most out of PR efforts around a trade show?

Radio newsroom hierarchy, promoting authors, more

What is the hierarchy in a radio newsroom and whom should I target with my story pitches?

Comforting clients in a down economy, pro bono PR, more

What are some ways to comfort a panicked client in tough economic times?

Building creative pitches, message points, and more

How do I create a subject line that will get the attention of reporters?

Economy's effect on media relations, celebrities, more

How are PR pros affected by the widespread staffing cutbacks at various media outlets?

Compiling media contacts, celebrities in PSAs, more

What are effective media list-building strategies?

Bolstering press releases, social media tips, and more

"Including search engine optimization and multimedia elements in your press release can generate more interaction with your target audience and make your release 'stickier' in news portals," says Paolina Milana, VP of marketing at Marketwire.

Tips for corporate blogs, benchmarks, and more

Corporate blogs offer a great branding opportunity, while also leveraging internal expertise to show leadership, says Jeff Werner, communications director at WebVisible.

Media training your client, broadcasting in HD, and more

How can I prepare my client for an extremely important media interview?

Cause marketing benefits, bolstering a PSA, and more

How can a cause-marketing program help to build your client's reputation and brand?

Stretching your PR budget, pitching bloggers, and more

What are some tips for stretching my budget in 2009?

Corporate video placement, changes in radio, and more

Should we post our corporate video on YouTube?

Starting off well with a new client, viral video tips, more

How do I begin a relationship with a new client who is jaded from working with another agency?

Video podcasts, the impact of spokespeople, and more

PR specialists are beginning to realize that podcasts are a key option in their online and new-media efforts. How effective are video podcasts in consumer outreach?

Benefits of a digital résumé, strong press photos, more

Why are rich-media résumés a good idea for PR pros?

Pitching radio, executives as thought leaders, and more

What is important to remember when pitching radio?

Reinventing brands, helping clients communicate, more

How do you reinvent an iconic brand?

Tips on employee surveys, LGBT outreach, and more

If I conduct an employee survey for my client or company, what best practices should I follow?

Using Twitter in PR work, PSAs in the election, more

It is a good idea to occasionally pass on information in a straightforward way about major client announcements, or client coverage that you think your Twitter followers will find appealing, says Margaret Clark, account executive at Shift Communications.

Best use of mobile devices, enhancing IR efforts, more

How can we make the most of mobile devices?

Integrating social media, search engines, and more

What's the best way to integrate social media into my PR program?

Choosing the best means of outreach, Web hits, more

How much emphasis should be placed on editorial, speaking, and award outreach versus other proactive PR activities?

State radio networks, online community interaction, more

What type of story works for state radio networks?

Online videos and branding, market research tips and more

How can I use online video to promote our brand?

Tracking local media, making clients thought leaders, more

Is there a cost-effective way to track our relevant regional mentions in a timely manner?

Declining interview requests, pitching at trade shows, more

When should I decline a media interview request?

Having green-friendly events, power of texting, and more

How can I plan an event while keeping high sustainability standards in mind?

Demonstrating ROI, call-in radio segments, and more

How can we effectively show clients and/or company management the ROI of PR tactics?

Tips for better writing, telling stories via online video, more

What new writing styles should PR pros incorporate into their work?

Announcing an FDA approval, celebrity spokespeople, more

How can you maximize coverage of an FDA approval?

The growth of green radio, networking tools, more

How does green radio's growth affect media relations?

Thriving despite economic woes, pitching tips, more

How can small firms thrive in an economic downturn?

How PR pros help reporters, viral marketing tips, more

How can PR pros help reporters find story ideas?

Information design benefits, Hispanic radio tips, and more

Environmental issues can be overwhelming and confusing, which is why organizations seeking better communication tools to persuade, change, and challenge constituents are well served by information design, notes Lori Wilson of Funnel Incorporated.

New-media messaging tips, employee surveys, and more

How has new media affected the ability to get my messages out in ways that best suit my audience?

Improving research efficiency, mat release placement, more

Coverage researchWith a growing client list, we are finding that our staff members are spending more time researching coverage opportunities. How can we reduce time spent on this activity?

Integrated marketing insight, hiring outside writers, more

I keep hearing that integrated marketing is replacing straight PR. What does this mean and how can I prepare for this change?

Event-driven PSAs, becoming a media resource, and more

How can I get the most from my event-driven PSA?

How blogs benefit clients, radio news releases, more

How will a company blog benefit my client?

Online media value, in-store customer outreach, more

Are online newspapers good outlets for my print campaign?

Eye-tracking technology, monitoring ed cals, more

Web sitesHow can state-of-the-art eye-tracking technology be used to increase your Web site's usability?

PR's role in M&As, what to expect in radio in '08, more

Boosting event participation, tips on measurement, more

I am coordinating a live press conference for a merger announcement involving US and European-based firms. How do I maximize event participation beyond those attending?

Buoying product launches, image libraries, and more

How do I develop a product launch strategy that works?

Making a radio promo stand out, reporting errors, more

A decent amount of radio airtime is devoted to promotions because they're a great way for radio stations to engage listeners and rack up ratings, observes Zcomm founder and CEO Ris' Birnbaum.

Optimal use of online media, tips on monitoring, and more

Where do I begin when delving into online media on behalf of clients?

What editors will cover in IT in '08, value of PSAs, and more

"In our discussions with the IT editorial community, several trends became evident," notes PRSourceCode's Brent Papson.

Government-targeted efforts, college-market outreach, more

What do I need to know about creating a successful PR campaign for companies targeting the government?

Improving mat releases, digital signage, and more

How do I write a mat release that newspapers will pick up?

Improving online content, M&A-related comms, more

How can I add high-quality and relevant content for my clients' Web sites and blogs without the time constraints of writing copy in-house?

Finding the right news angle, radio trends for 2008, more

How can I use the news to develop stories?

PR during the holiday season, timing your PSAs well, more

How do I promote my new product or promotion this holiday season without sounding advertorial?

Online marketing tips, getting a message broadcasted, more

How can online marketers build consumer-generated content?

Comms and the Olympics, outreach to China, more

If my brand is not an official Olympic sponsor, how can we piggyback on the newsworthiness of the upcoming Games?

Using editorial calendars, online video efforts, more

How can I make my online video campaign successful?

Holidays and social media, internal comms, and more

How can social media be used for upcoming holiday sales?

Tips for online placement, b-to-b marketing aid, more

How can PR maximize online placements?

Optimizing SMTs, selecting a Mat release service, more

How can I optimize my satellite media tour?

Lower-cost PSA options, media training tips, more

I have an important public awareness message, but not a lot of money to get it out. What are some low-cost PSA options?

Improving ROI of your SMT, radio's PR viability, more

How can I get additional ROI on my SMT?

Measurement's importance, mobile tour planning, more

How can I convince my boss to fund a PR metrics system?

Effective use of web video, entering blogosphere, more

How can I use web video effectively for my client?

Reaching out to Hispanics in the US, book publicity, more

Why are Spanish-language radio stations more receptive to broadcast PR??

Search engines, the benefits of starting a video blog, more

How do the search engines determine what Web site should carry greater credibility in presenting search results?

Becoming an industry event, placement tips, and more

How can I make my customer conference an industry event?

Online press conferences, radio placement tips, more

What's the most time and cost-efficient method of giving the news media access to my spokesperson while still keeping control over the flow and direction of the interview?

Government Web strategies, benefits of in-kind PSAs, more

How can government agencies cut through media clutter?

Password-protected press rooms, tip sheets, and more

Do I always need my press releases translated in-language in order for Asian-American media to cover my story?

Integrating Web 2.0 into your pitch, videos and b-to-b, more

How can I integrate Web 2.0 into my pitch?

Leveraging industry surveys, benefits of online video, more

How can I best leverage industry surveys to support my client's PR goals?

Web video initiatives, creating effective Hispanic PSAs, more

What is essential for a successful Web video campaign?

Pitching satellite radio shows, lead generation tactics, more

What is the best way to net coverage on satellite radio shows?

Optimizing radio interviews, event budgeting, and more

How can I optimize radio interviews?

Reaching Latinos, targeted newswire services, and more

How and what should we monitor in social media?

Utilizing sponsored content, moving b-to-b online, more

How can I increase the impact of my print campaign?

Effective product sampling, online video's impact, more

What is the best way to get a potential consumer to sample your product?

Media training support, the benefits of podcasting, more

Is it necessary to always videotape interviewees during media training?

Pitching talk radio, viral marketing tips, and more

What should I know when pitching stories for commercial talk radio?

Pitching holiday gift guides, blog monitoring, and more

When must I start to think about pitching holiday gift guides?

Digitizing and archiving video, red carpet tips, more

Why should companies digitize and archive their video?

Social media's impact on PR, online demo tips, and more

Comments made in social media communities impact people's perceptions of companies' products or brands. How should PR pros best use this information?