Best practices for mandatory employee training

Research suggests the most effective way to garner employee attendance for mandatory trainings is to link them to career progression, performance reviews, salary, and/or bonuses.
 

After the Great Recession: advancing your career in the new normal

Last month we learned that the Great Recession that began in December 2007 was officially over in June 2009. Lasting a full 18 months, it was the longest downturn since the Great Depression.
 

"How can I make the most of a business networking event?"

For many, a dentist appointment is more appealing than a networking event.
 

How can I make best use of an exploratory interview during the hunt for a job in PR?

"We don't have any openings right now" can look like a dead end to many PR applicants.
 

I was fired from my last job. How do I address that on a job interview?

During the interview process, you are going to at some point be asked why you left your last job.
 

How can employees most effectively use internal social media tools?

The best organizations know that internal use of social media can provide more efficient communications across multiple departments, offices, and geographies.
 

What are the benefits of transferring to another global office of my agency?

A PR professional is more or less always in motion, but the opportunity for that to extend beyond the boundaries of an office or cubicle can be priceless.
 

How can new parents advocate for themselves to facilitate a successful transition back into the workplace?

With new and often overwhelming responsibilities, the need to shift priorities and redefine personal balance can make the transition into working parenthood really difficult.
 

Should I alter my online persona (i.e., Facebook, Twitter) to be more conservative during a job search?

By now, everyone knows that you can no longer hide on the Internet.
 

How can my follow up to an interview make an impression?

It is said that first impressions are the most lasting ones.
 

How should I present both online and print media placements during an interview?

Sharing the results you have achieved is a critical piece of the interview process. There are a variety of ways you can do this.
 

How can I highlight my social media skills during the application process?

Over the past few years, employers in PR have placed increased emphasis on social media skills in the hiring process, and so should you. Here are tips for expanding your social media footprint and communicating that to a prospective employer:
 

When applying for a PR job, how can I use experience with other marketing disciplines to my advantage?

Now is actually a great time for people who have experience in other marketing disciplines to knock on our door. Today, the lines between advertising, marketing communications, branding, digital media, and PR are increasingly blurry— some may say obsolete.
 

How can I approach an agency if I want to do freelance work?

Following a year in which many PR agencies reduced their headcount, there are likely more freelance opportunities available as agencies hesitate to add permanent staff in a still unstable economic climate.
 

What bases do I need to cover when I've been laid off?

There are several important things you need to do after being laid off. First, figure out how much money you will need to meet your monthly obligations.
 

What types of continuing education does a PR professional need, particularly in a tough economy?

Depending upon one's level of seniority, professional development could cover a broad spectrum of subjects.
 

How do I give constructive feedback to my millennial staff without demotivating them?

It's actually characteristic for millennials to crave constant feedback, so frequently they will be receptive to it.
 

Can I take extended time off between jobs without appearing lazy to future hiring managers?

Yes, you can take time off between jobs without appearing lazy to hiring managers, but it's important to handle this situation diplomatically.
 

When looking for a job in PR, how useful is the ability to speak a second language?

It can be very useful to have a second language when job hunting.
 

How can I use my Facebook, Twitter, and other Web profiles to my advantage during my job search?

Twitter, Facebook, LinkedIn, and other social networking sites are great tools to leverage for your job search. In fact, not utilizing these sites will put you at a disadvantage these days.
 

Can I broach the topic of a promotion during a hiring freeze? If so, what's the best approach?

One of the most important steps to take when discussing the topic of promotions and raises are the value of a self-assessment and a review.
 

My company has put a salary freeze into effect. What other benefits can I ask for during this time?

During this challenging economic time, many companies have instituted hiring and salary freezes and many more have cut salaries and staff.
 

What are some questions that I can ask during an interview to set me apart from other applicants?

It is always a good idea to have a prepared list of questions you can take with you to an interview.
 

What ways can an out-of-work PR professional maintain professional growth during this economic downturn?

If you are out of work, obviously your top priority is to find a new job. However, you're wise to focus on maintaining your professional development given the rapid changes that occur in our industry.
 

I left my last job because my boss was a tyrant, but how do I explain that in a job interview?

First, take comfort. You are not alone, especially these days, in having a chapter of your career that you would like to leave out of the story.
 

In this tight economy, what do PR agencies look for in entry-level candidates?

A degree in public relations is not necessary when attempting to find work in the PR industry. A classic liberal arts education with demonstrated intellectual achievement in a wide variety of disciplines, such as English, science, or business will be very attractive to a multitude of agencies.
 

How do I get what I need from my very busy manager?

Usually what you need from your manager is direction, feedback, or support based on a business need.
 

When it comes to resumes, what catches an employer's eye?

When crafting your resume, it's important to remember that resumes serve two purposes - as a door opener and as an interview leave-behind.
 

Because many agencies aren't hiring right now, is it a good idea to go on informational interviews?

Richard Nelson Bolles, author of the career handbook, "What Color Is Your Parachute?" describes informational interviews as "trying on jobs to see if they fit you."
 

What are some ways junior-level candidates can stay positive during an extended job hunt?

A positive, energetic attitude is one of the main factors to determine a candidate's success.
 

How do I remain top-of-mind with recruiters and headhunters without overdoing things?

Getting and staying on a headhunter's radar is a vital skill for any job seeker.
 

When going from the agency to client side, what are the keys to preparing for an interview?

Although corporate hiring managers may look for candidates with client-side experience, an agency executive has certain advantages that can help in making the transition.
 

In today's competitive economy, how can job seekers boost their chances of landing a post?

PR is all about positioning and being the voice of clients in a manner that ignites the media.
 

The troubled economy impacts employees on many levels. How do you keep staff motivated?

How you treat staffers today will have a direct correlation with future turnover.
 

Could you offer me a few suggestions about finding a new job in today's tough economy?

Finding a job in a difficult economy isn't easy, but there are ways to improve your chances.
 

Should the HR dept. be responsible for all matters related to hiring and training staffers?

During the hiring and training processes, HR and the head of the specific department or practice area involved should work together closely.
 

The down economy is not allowing me to hire now, but we still need help. What can we do?

At a time like this, using a flexible staffing model is a great option.
 

In this down economy, how can I proactively demonstrate added value to my organization?

Begin with the basics and honestly assess your individual appearance, work performance, and office behavior to ensure you are conforming to your company's expected norms.
 

I know the economy is bad, but what is the best way to ask for a raise if I feel I deserve it?

It is a challenging time to ask for more money. Many companies have instituted hiring and salary freezes and many more have cut salaries and staff.
 

Staff turnover is killing my firm and impacting employee morale. How should I deal with this?

With all the uncertainty caused by the current economic climate, a lot of agencies are experiencing low morale.
 

I want to construct as solid and appropriate a résumé as I can. What are your suggestions?

Your résumé should detail what you've accomplished in past jobs.
 

I want to return to my prior employer after only a few months at another job. What do I do?

It's always a leap of faith when you make a move professionally.
 

What are some of the most crucial things to consider pertaining to job references?

Companies tend to look for three strong references from people you have reported to, and there is typically no need to provide more than that.
 

How can you motivate staff if financial news is causing anxiety and limiting raises or bonuses?

People join and stay at firms for their long-term career benefits, not for short-term salary considerations.
 

Should I encourage my staff to set goals for the new year? If so, what guidelines should I give?

If your firm does not have a formal approach to setting goals, perhaps it should.
 

What are some of the most important things to keep in mind during a job search?

When you are applying for jobs, it's important to have a succinct résumé that highlights your accomplishments, but keep in mind that it's fine if it's longer than one page.
 

What is a good talent strategy my company could follow given the current economy?

Many companies hold off on hiring in a down market and might even be laying off employees.
 

What are some ways I can use social networks to find a new job or advance my career?

In the advent of social networking, there are new mediums to help in job searching or bolstering your connections.
 

What should I look for when I'm interviewing prospective entry-level/junior employees?

There are tangibles and intangibles to consider when interviewing candidates at any level
 

Is it a good idea to hire a new staffer right before the holidays, or is it best to wait until after?

It's important to consider which scenario is more likely to make the best first impression.
 

We're in a hiring freeze, but is it OK to interview candidates with solid résumés for future jobs?

Our philosophy is to network and build relationships, so it is always good to meet with potential candidates.
 

How should I go about asking my employer for a raise if I believe I am worthy of receiving one?

Before asking for a raise, it is a good idea to assess whether your company is in a position to give you one, especially with the current economic situation.
 

I just got my first post-graduation job. How can I ensure my career starts on the right foot?

Without question, securing that first full-time PR job is an extremely important career step.
 
 

How can I encourage my staffers to work together more with coworkers not in their age range?

All generations add valuable insights at work, so it is important for an employer to encourage diversity and inclusion in its practices.
 

I don't believe I was fairly assessed in my performance review. How should I address this?

This is a delicate situation that must be handled with a great deal of diplomacy, because your approach will impact your future at your firm.
 

I can get very nervous during interviews. What are some tips that can help me combat this?

Seeming nervous on a job interview can definitely hurt your chances of getting the post.
 

How do I identify and choose a mentor who can provide me with sound career guidance?

The use of mentors is a rising trend in the PR industry.
 

Are there signs to help me tell if I am going to be fired so that I can start a new job search?

There are a number of ways to tell if your days of employment are numbered.
 

We often hire external recruiters, but how do we get them to make our searches a priority?

External recruiters often have multiple searches with various companies going on at any given time.
 

I have left my company on less than ideal terms. What should I say to a prospective employer?

If you've left an unpleasant job, whether you decided to leave or you were fired, remember to focus on your goals during a job interview and speak tactfully about your former situation.
 

I am about to have my performance review with my manager. How should I prepare for it?

It is important to relax, but also remember to take the review seriously - after all, this is about you and your career.
 

When you cannot give staff a raise, what other ways can you let them know you value them?

Assuming your company has frozen salary increases for all staffers, the first step is to ensure the mandate has been communicated and includes a clear message on why.
 

What are some tips for creating a cover letter that attracts attention of a potential employer?

A good cover letter often determines whether or not you get that important first interview, so you need to explain clearly and concisely why you are the right person for the job.
 

I want to train my firm's staff, but I don't want to take away from work time. What should I do?

If done correctly, professional development is one of the wisest investments a company can make.
 

I'm thinking of switching to a new practice area at my agency. How do I best go about this?

Switching practice areas should be handled diplomatically because you don't want it to be taken as a criticism of your supervisor.
 

I'm ready for a new job, but worry that my boss will get stuck with my work? What should I do?

At any stage of your career, never feel guilty about seeking better opportunities.
 

How can I best create a fulfilling experience for interns so they are ready to enter the PR field?

As an agency, you should have two goals for your internship program.
 

How can I ensure that my company's brand is protected by staffers during a down economy?

It's tempting to curtail your brand management and marketing budget during an economic slowdown.
 

What are some of the most important things to remember during a job interview?

It is never good to arrive late. Allow time for unexpected delays.
 

I'd like to offer my staff a telecommuting option to offset gas prices? What are some top practices?

There are many benefits to a telecommuting program, and staff retention and morale are high on the list, particularly at a time when an increasingly expensive commute might impact both.
 

How do I train new staff to think not just strategically, but to also understand our business' culture?

Bringing new talent onboard can be tedious, because it takes time for new employees to adapt to a new work environment.
 

What are some ways for me to better encourage the staff at my agency to become "greener"?

Becoming an environmentally friendly organization should be everyone's responsibility, including your firm's senior management.
 

What can HR do during the interview process to determine if a candidate is a good cultural fit?

While there really isn't a "correct" corporate culture, an agency should strive for what makes the most sense for its business.
 

Should a grad with no full-time job this spring take a summer internship that could lead to one?

While all internships differ, PR firms are increasingly offering competitive, productive work experiences that really allow interns to learn about the industry.
 

With my new Smartphone, the firm expects constant access to me. What about my work-life balance?

Full-featured mobile devices are excellent tools for enhancing communication with clients, journalists, and colleagues, and for maintaining one's productivity while out of the office.
 

I question my staffer's truthfulness regarding a recent 12-week leave to care for a sick parent

The Family and Medical Leave Act (FMLA) does allow employers to require appropriate documentation to support a leave request, as well as periodic reports on the employee's status and intent to return to work.
 

I was just promoted to manager, but I have no related training. How do I learn to manage well?

Being a manager is often said to be one of the most difficult but rewarding professional roles.
 

What are some things I can do outside the office that will help me to become a better PR pro?

Personal development is important on every career path. The PR industry is no exception.
 

I've been here just a short time, but a great job has arisen elsewhere. How do I approach my boss?

When a job is accepted, both parties make a commitment with the best of intentions, but things don't always go according to plan.
 

When I interview for a position, how can I determine if it will be a good fit for me?

When searching for a job, there are two important questions to ask yourself.
 

I share accounts, but my work gets overlooked on occasion. How do I make sure I get proper credit?

It is not easy to say to your manager that you want the credit you deserve for your work.
 

Is it a good idea to keepin touch with a former employee once he or she leaves your company?

I think it is an excellent idea to stay in touch with former employees who leave a PR agency or any company on good terms and have been valuable staffers.
 

How can I better create a productive, healthy, and happy work environment for my employees?

Some not-so-obvious management techniques are commonly overlooked and undervalued in work environments, but go a long way in endearing employees to their companies.
 

What's the best way to communicate store or plant closings and accompanying staff layoffs?

With economists talking about a slowing economy, crisis communications of this type will become more of an issue for clients in many different sectors.
 

How do I build a great client relationship in the first few days to establish a long-standing partnership?

During the "romance phase," nurturing the bond between agency partner and client is crucial.
 
 

Working as part of a team is a reality for almost all PR professionals. How can I be a great team player?

Working in teams is a challenge. You are not only responsible for your own work; you are also accountable for the overall success of the group.
 

I am currently in the market for an executive recruiter. Do you have any tips for retaining the best one?

Many times companies assume that the cheerleading their internal recruiters exhibit with candidates means they're happy themselves.
 

I realize that internships are a great first foray into PR. What traits must I exhibit to land such a role?

This is the question I hear most often, other than "Is it a paid intern- ship?" If you're not asking it, you should.
 

I'm on the IR team at my firm, but I want to better grasp other comms areas. How do I achieve this?

PR pros sometimes focus on one area that is identified as their core strength within a specific communications practice, such as IR, product communications, media relations, or research.
 

How can I produce a resume that will best represent my accomplishments and candidacy?

When it comes to resumes, there are ways to enhance your experiences and represent yourself as a smart, successful candidate.
 

Mentoring programs are well-established in many companies. How do I get the most out of them?

If your company has a formal mentoring program, participate fully.
 

As you bring in candidates for posts at various levels, do you require them to take writing tests?

Based on my firm's practices, it's good to ask candidates from entry level to VP to take writing tests.
 

There are many options as to the type of company I work for. How do I know a firm is right for me?

PR firms present challenges unlike those you would experience working for the government, an NGO, a small business, or a large corporation.
 

How can I be sure my firm is leveraging individuals to their max potential without burning them out?

First, you need a comprehensive capacity-resource-planning system to monitor utilization of current staffers and projects as they progress.
 

What are the key things a PR agency should be looking for when it is hiring new employees?

Employees play an integral part in an organization's performance, so having the right people in place is vital to enjoying widespread success.
 

My agency is struggling to attract mid-level talent. How do we get out in front of this elusive group?

Mid-level PR pros often look for a change in company culture, clients, career path, or work-life balance.
 

With an eye on moving up at my company, how do I create a more fruitful relationship with my boss?

Developing an effective working relationship with your supervisor is vital, not only for your career advancement, but also for your well-being at work.
 

Client service is the very essence of this business. What are some of the keys to excelling at it?

Client service is the foundation of your reputation as an individual and as a firm.
 
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