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 Campaign

Solutionary uses research to improve positioning

May 17, 2013

Information security company Solutionary released its First Annual Global Threat Intelligence Report earlier this year.
 

Nature Valley awards integrated work to start-up

Chloe Smith, Campaign May 13, 2013

LONDON: General Mills has appointed Incahoots, a new independent agency, to handle integrated activity for its Nature Valley brand after a competitive three-way pitch.
 

Palace Hotel and DKC partner for PR fairy tale

May 10, 2013

DKC Public Relations, AOR for The New York Palace Hotel, arranged a partnership between the hotel and Rodgers + Hammerstein's Broadway musical Cinderella.
 

Student film takes center stage thanks to PR buzz

May 03, 2013

Created by students at the National Film and Television School, "Head Over Heels" was the only student film nominated for an Academy Award this year.
 

Legacy Foundation debuts latest iteration of 'truth'

April 30, 2013

WASHINGTON: The Legacy Foundation, creator of the long-running "truth" anti-smoking campaign, is hoping a new set of TV spots will drive teens to social media to talk about the dangers of tobacco.
 

FleishmanHillard rebrands, emphasizes integration

April 29, 2013

NEW YORK: FleishmanHillard has rebranded, removing the dash in its name and introducing a new brand platform, logo, and tagline. The agency has also launched an integrated campaign to unveil its brand.
 

Kaiser plans 'Thrive' 2013 as exchanges take shape

April 26, 2013

OAKLAND, CA: Kaiser Permanente is planning the 10th season of its "Thrive" campaign, which will launch in August. It will differ from previous iterations because Kaiser will compete with other companies via healthcare exchanges.
 

Deluxe campaign a win on three fronts

April 26, 2013

Results of a consumer survey helped Deluxe and AOR Padilla Speer Beardsley drive awareness and sales for the company.
 

Wisk works up a sweat with brand repositioning effort

April 25, 2013

For much of its history, Wisk laundry detergent was positioned around the ability to fight visible stains - its Ring Around the Collar campaign ran for more than 30 years.
 

Hilton's remedy for Vacationitis is perfect cure for professionals

Janelle Hawthorne April 25, 2013

Hilton Hotels & Resorts wanted to increase awareness of its vacation resorts to professionals.
 

Valpak's digital effort delivers as coupons reach electronic inboxes

Janelle Hawthorne April 25, 2013

Most recognizable for its blue envelope coupons in mailboxes, Valpak sought to raise awareness of its evolving digital services.
 

Novartis promotes facts and figures about meningitis

April 23, 2013

NEW YORK: Novartis is working with longtime agency partner Ruder Finn to promote its support of the fifth World Meningitis Day, which will take place on Wednesday.
 

Trane looks for ambassadors for 100th anniversary

April 22, 2013

TYLER, TX: Trane, the air conditioning business of Ingersoll Rand, is conducting a nationwide search for two brand ambassadors to mark its 100th anniversary.
 

Super Bowl goes green in New Orleans

April 19, 2013

Entergy and Center for Climate and Energy Solutions developed an online energy reduction game to help the New Orleans Super Bowl Host Committee offset carbon emissions at this year's Super Bowl.
 

Restaurant week highlights Kansas City food scene

April 12, 2013

Page Communications has been hired by Kansas City Convention & Visitors Association and Greater Kansas City Restaurant Association for the last three years to help on an annual restaurant week event.
 

Bay Area regional planning agency hires ICF for $2m energy efficiency effort

April 11, 2013

SAN FRANCISCO: ICF International has won a $2 million communications contract with the Association of Bay Area Governments to develop a two-year outreach program promoting energy efficiency in the San Francisco Bay Area.
 

FM Global promotes resilience in int'l markets

April 08, 2013

JOHNSTON, RI: Commercial property insurer FM Global is conducting an international campaign to help business leaders and risk managers build resilience within their organizations.
 

FXB, Ruder Finn showcase children's aid program

April 05, 2013

NEW YORK: Children's organization FXB International is conducting a campaign, with support from Ruder Finn, to showcase its three-year program to fight global poverty.
 

Funds and hope raised for HIV/AIDS prevention

April 05, 2013

The nonprofit Lifebeat, Music Fights HIV/AIDS works in conjunction with music industry partners to educate young Americans about HIV/AIDS prevention and to support the HIV/AIDS community.
 

Arrow Electronics reaches beyond the tech industry

April 05, 2013

ENGLEWOOD, CO: Arrow Electronics, a $20 billion global electronics company, is launching its first mass-market campaign to raise brand awareness outside the technology industry.
 

NYC & Co. puts spotlight on Bronx neighborhoods

April 03, 2013

NEW YORK: NYC & Company, New York City's marketing, tourism, and partnership group, said Wednesday that it will promote several neighborhoods in the Bronx as part of its international "Neighborhood x Neighborhood" effort.
 

Campaign basics remain the same on foreign soil

Ryan Gawn, Stratagem International April 01, 2013

As borders become more porous, identities more mingled, and ideas more diffuse, organizations find themselves communicating with audiences in new regions that are often politically complex, volatile, and at varying stages of development.
 

Elizabeth Arden's social initiative pins its support to cancer charity

Janelle Hawthorne April 01, 2013

Beauty product line Elizabeth Arden and firm Lippe Taylor sought to support longtime charity partner Look Good Feel Better with an innovative initiative.
 

Red Robin intercepts Super Bowl media coverage with player offer

April 01, 2013

In a New York Daily News article published just days before the Super Bowl, San Francisco 49ers quarterback Colin Kaepernick chose casual dining restaurant Red Robin as "a favorite haunt of his" for a dinner meeting with an out-of-town financial adviser.
 

Consumers, voters draw own conclusions with iconic toy

April 01, 2013

Ohio Art's Etch A Sketch became part of a media fire-storm after Eric Fehrnstrom, adviser to Mitt Romney, compared the general election campaign plan to the iconic 53-year-old drawing toy during a CNN interview on March 21, 2012.
 

InterContinental Miami drives local buzz with image refresh

April 01, 2013

The InterContinental Miami unveiled its $30 million renovations in October 2012, and along with the edgy redesigns, the hotel launched a two-tier communications campaign.
 

Outreach campaign enlists veterans to get healthcare service they deserve

Denise Aube, Crosby Marketing Communications. April 01, 2013

The Veterans Health Administration is America's largest integrated health system, serving millions of veterans each year.
 

Hackathon: Zoosk's heartfelt effort proves popular

April 01, 2013

Dating website Zoosk wanted to build awareness of its Heart Friend puppet, which was a YouTube hit.
 

The eyes have it with success of ophthalmology campaign

March 29, 2013

Leading up to the New Year's Eve holiday, the nonprofit American Academy of Ophthalmology used the potential hazard of flying champagne corks to stress eye safety
 

KCSA to launch campaign for RM Santilli Foundation

March 25, 2013

NEW YORK: The RM Santilli Foundation has hired KCSA Strategic Communications to launch a campaign highlighting scientist Ruggero Maria Santilli's work.
 
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