Campaign

Ace Hardware ratchets up business with zombie campaign

February 03, 2012

Westlake Ace Hardware challenged digital AOR Bozell to create a unique way to engage consumers and drive website traffic. Bozell answered with a zombie campaign.
 

Memorex remembers family in 50th anniversary initiative

February 01, 2012

Memorex, which became well known to consumers in the 1970s as a maker of cassette tapes, turned 50.
 

Charity takes starring role as eBay launches celebrity auction website

February 01, 2012

Amanda Miller, eBay's senior manager of consumer communications, had her "aha!" moment when Justin Bieber's hair was up for bid - earning $40,000 for charity - and searches for Bieber-related items rose 107%.
 

Dunkin' Donuts taps into Boston's love of sports to attract new fans

February 01, 2012

After being named Dunkin' Donuts AOR in October 2010, RF|Binder launched a three-part effort rooted in Boston, the company's hometown.
 

Innovation inspires Consumer Electronics Association effort

February 01, 2012

To highlight innovation's key role in the economy and to further engage Americans in policies relating to innovation that effect the electronics sector and the economy, the Consumer Electronics Association introduced its "declaration of innovation."
 

Mexico drives tourism with humor and hidden cameras

February 01, 2012

In November 2011, the Mexico Tourism Board launched the "Mexico Taxi Project" to engage US consumers in an authentic and humorous way.
 

A different view of the Super Bowl

February 01, 2012

Participants in an annual Innerscope Research study will experience all the norms of Super Bowl Sunday - friends, snacks, and beer - but they'll also wear sensory belts that monitor their heart rate, perspiration, and movement during the big game's commercials.
 

Minnesota Fire Service Foundation commemorates fallen firefighters

February 01, 2012

Bellmont Partners PR began pro bono work last October to help the Minnesota Fire Service Foundation raise $600,000 for a new memorial to 194 firefighters who have died in the line of duty since 1881.
 

Opportunity Shoes takes its Ballasox brand to the streets

January 27, 2012

When Opportunity Shoes began selling Ballasox, its foldable ballet flat, the shoes sold so well that the company patented them and made Ballasox a standalone brand.
 

McDonald's learns lesson from Twitter campaign

January 24, 2012

McDonald's launched a campaign on Twitter this month with the goal of getting consumers talking about the brand in a positive light. But the plan backfired and caused a storm of critical and derogatory tweets.
 

Illinois looks for firm to launch clean air campaign

January 24, 2012

SPRINGFIELD, IL: The Illinois Environmental Protection Agency is seeking a communications firm to launch a statewide clean air campaign.
 

CMT Awareness Month ramps up fundraising efforts

January 20, 2012

The nonprofit Charcot-Marie-Tooth Association works to raise awareness of the disease, support patients, and find a treatment and a cure.
 

Wholly Guacamole drives nutritional messaging

January 13, 2012

Texas-based Wholly Guacamole took its 255-foot "GuacMobile" on a "Check Your Choice" tour in September to increase brand awareness and drive wellness and nutrition messaging in elementary schools.
 

Shuttle provides access to better nutrition, healthcare

January 06, 2012

Molina Healthcare launched its first neighborhood shuttle last May in Fontana, CA, to provide residents of low-income neighborhoods access to healthy food, activities, and healthcare services.
 

Houston Restaurant Week steps up to ease hunger

January 03, 2012

Cleverley Stone, who covers food, wine, and dining on her talk radio show "The Cleverley Show" and as a Fox contributor, founded Houston Restaurant Weeks in 2003 to benefit the Houston Food Bank.
 

Butterfinger takes to the big screen to engage consumers

January 01, 2012

Butterfinger and AOR GolinHarris broke new ground on the consumer-engagement front with Butterfinger the 13th, an original comedy-horror short film.
 

Greenpeace facilitates Ken-Barbie breakup for the rainforest's sake

January 01, 2012

Greenpeace needed a compelling effort to pressure companies to go with a more environmentally friendly paper supplier.
 

Interactive experience offers taste of Turkey Hill's past and present

January 01, 2012

Turkey Hill president Quintin Frey wanted the ice-cream producer to connect with consumers and give back to the community.
 

Saffron Road picks a perfect time for new consumer push

January 01, 2012

Looking to reach more consumers during August, the month of Ramadan, and raise awareness of its Halal-certified product line, Saffron Road developed a multifaceted digital effort in which it partnered with Whole Foods Market and a number of other retailers.
 

Nature's Path adds distinct flavor to its outreach efforts

January 01, 2012

Organic cereal and granola manufacturer Nature's Path has a strong following among environmental loyalists.
 

Tic Tac effort looks to shake things up

January 01, 2012

Ferrero USA's Tic Tac brand will launch its Shake It Up initiative this month to connect with 18- to 35-year-olds.
 

Svedka keeps edge in Halloween promo

December 29, 2011

Svedka Vodka, a spirits brand known for its futuristic style, wanted a high-profile campaign to promote a costume for its well-known fembot girl.
 

Oklahoma City gets reputation boost

December 22, 2011

Every two years, the Greater Oklahoma City Chamber commissions a national benchmark perception survey. In 2010, only 26% ranked Oklahoma City as an 8, 9, or 10 as a place to live or do business.
 

FEMA launches 2012 version of preparedness effort

December 19, 2011

WASHINGTON: The Federal Emergency Management Agency (FEMA) has launched the Resolve to be Ready in 2012 campaign, which urges Americans to make a new year's resolution to prepare for disasters.
 

Residents key to promoting Atlanta development

December 16, 2011

Minerva Properties and EOS Marketing conducted a campaign to drive awareness of Heron Bay Golf and Country Club, a housing development south of Atlanta.
 

Second Harvest Food Bank fights hunger through social media

December 09, 2011

Second Harvest Food Bank, which serves 23 parishes in south Louisiana, developed a campaign to promote the organization, expand social media presence, and drive donations during national Hunger Action Month.
 

Heart Institute goes mobile for 2012 Fashion Week

December 07, 2011

WASHINGTON: The National Heart, Lung, and Blood Institute (NHLBI) will integrate mobile marketing into the 10th anniversary edition of "The Heart Truth" campaign.
 

NASCAR returns to Rockingham, NC

December 02, 2011

Walker Marketing mounted a campaign for The Richmond County Tourism Development Authority to promote tourism and partner with stakeholders to help win back NASCAR.
 

The Pantry broadens customer awareness via military support

December 01, 2011

The Pantry and AOR Largemouth Communications executed a multi-faceted campaign from Memorial Day to Labor Day aimed at deepening relationships with consumers, employees, and vendors while raising money for military-related nonprofits.
 

Honest Tea sets up shop to drive brand message with consumers

December 01, 2011

Honest Tea and AOR Formula PR set up unmanned pop-up stores asking passers-by to take a bottle of Honest Tea and leave a dollar while employees watched discreetly.
 
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