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Campaign

Online sweepstakes pumps up omega-3 product line

Tanya Lewis May 18, 2012

Walgreens began selling one of Coromega's omega-3 products nationwide.

Video: John Greenleaf, DoubleTree

Lindsay Stein May 18, 2012

PRWeek's Lindsay Stein speaks with John Greenleaf, VP of brand marketing at DoubleTree by Hilton, about the hotel brand's Little Things campaign.

Hendrick's Gin points out the 'unusual' in US cities

Lindsay Stein May 16, 2012

NEW YORK: William Grant & Son's brand Hendrick's Gin will launch a campaign next month highlighting unusual elements of five US cities.

Valentine's Day kicks off early cancer detection program

Tanya Lewis May 11, 2012

The American Cancer Society executed a Valentine's Day campaign to raise awareness of the importance of mammograms among the Hispanic community in the New York area.

SumOfUs aims to stop Bank of America donations

Virgil Dickson May 08, 2012

CHARLOTTE, NC: Consumer advocacy group SumOfUs has teamed with FitzGibbon Media on a campaign to stop Bank of America from making political contributions.

MoneyGram extends global holiday magic

Tanya Lewis May 04, 2012

Global money transfer company MoneyGram International began strategically aligning its communications function and global marketing efforts last year.

Beverage industry group fights higher taxes

Virgil Dickson May 03, 2012

BALTIMORE: The American Beverage Association has joined a campaign against a regional tax that it says could have national implications on its industry.

Sam's Club launches spring grilling campaign

Lindsay Stein April 30, 2012

BENTONVILLE, AR: Sam's Club is conducting a grilling challenge and outreach campaign to engage bloggers and consumers this spring.

Video: Katy Lachky, Crocs

Lindsay Stein April 27, 2012

PRWeek's Lindsay Stein speaks with Katy Lachky, VP of global communications at Crocs, about the company's spring campaign and social media efforts.

Data-storage industry flashes forward with Violin Memory

Tanya Lewis April 27, 2012

Eastwick helped Violin Memory execute a campaign to reach both IT executive and general business audiences.

Data-storage industry flashes forward with Violin Memory

Tanya Lewis April 27, 2012

Eastwick helped Violin Memory execute a campaign to reach both IT executive and general business audiences.

Rust-Oleum gives consumers the tools to do it themselves

Tanya Lewis April 25, 2012

Last year, Rust-Oleum launched "Transformations," a line of first-to-market refinishing products for kitchen cabinets and countertops that lets consumers change the look of their kitchens for less than $500.

Valley Metro hits the right note to encourage use of public transit

Emory Sullivan April 25, 2012

The Valley Metro Regional Public Transit Authority recognized that some Phoenix residents are confused about its services.

Japanese trade group provides US a taste of its national spirit

Emory Sullivan April 25, 2012

The Japan External Trade Organization and Japan Sake and Shochu Makers Association were looking to introduce Americans to shochu, a Japanese distilled beverage popular in Japan, but little known outside that country.

Lipman's recipe for greater awareness

Brittaney Kiefer April 25, 2012

For the past 70 years, tomato grower Lipman has been known primarily as a b-to-b supplier.

Dancing Deer builds buzz with best brownie

Tanya Lewis April 20, 2012

Dancing Deer Baking Company and AOR Warner Communications launched a campaign last summer focused on its brownies that extended through the holiday gift-giving season.

GE hires LHA for veteran outreach initiative

Virgil Dickson April 19, 2012

FAIRFIELD, CT: General Electric has hired LHA Investor & Media Relations to promote the company's job opportunities for veterans.

GE promotes its positive impact amidst criticism

Virgil Dickson April 16, 2012

WASHINGTON: General Electric is working to defend its reputation with a recently launched campaign that highlights the company's altruism and positive impact on its communities.

Effective PR spreads the word about glamping

Tanya Lewis April 13, 2012

The Resort at Paws Up has been on the leading edge of the modern travel experience of "glamping" (short for "glamorous camping").

Illinois picks NorthStar for clean air campaign

Virgil Dickson April 11, 2012

SPRINGFIELD, IL: The Illinois Environmental Protection Agency has selected NorthStar Strategies to launch a statewide clean air campaign.

P&G's Dawn increases wildlife program outreach

Lindsay Stein April 09, 2012

CINCINNATI: Procter & Gamble's Dawn dish soap has boosted its consumer engagement to promote its second Junior Wildlife Champions education program.

Campaign urges doctors, consumers to question medical procedures

Virgil Dickson April 06, 2012

WASHINGTON: Nine national medical groups have teamed with GYMR Public Relations to launch the "Choosing Wisely" campaign, which encourages consumers and physicians to have conversations about whether procedures are truly necessary.

Shift, Zeo promote a good night's sleep

Tanya Lewis April 06, 2012

Zeo launched its bedside sleep monitoring device and began educating consumers about "sleep wellness."

Union, advocacy groups fight chicken-inspection changes

Virgil Dickson April 05, 2012

WASHINGTON: The American Federation of Government Employees and various advocacy groups are drawing attention to a pending federal policy that they say would make chicken less safe to eat.

Baby-care brand NUK hires H+K as AOR

Virgil Dickson April 04, 2012

MIAMI: Baby-care company NUK USA has hired H+K Strategies as its AOR.

Beautiful Minds spurs people to think about DSM products

Tanya Lewis April 01, 2012

DSM Nutritional Products makes life'sDHA, an omega-3 ingredient brand that goes into products such as infant formulas and supplements.

Mohegan Sun cashes in on 15th anniversary to broaden its appeal

Emory Sullivan April 01, 2012

Mohegan Sun wants to be known as a destination for great entertainment and VIP experiences.

Focus on character wins fans for Semper Fidelis All-American Bowl

Emory Sullivan April 01, 2012

JuniorRank Sports teamed with the US Marine Corps to create a high school football game, the Semper Fidelis All-American Bowl, that focused on students' academic achievement and personal integrity as much as their athletic talent.

Public "likes" P&G's effort to provide clean drinking water

Beth Krietsch April 01, 2012

Procter & Gamble launched a Facebook-focused effort to engage a wider audience over social media and share stories of people affected by its Children's Safe Drinking Water program, the company's seven-year-old nonprofit initiative.