Campaign Articles

Effective PR spreads the word about glamping

April 13, 2012

The Resort at Paws Up has been on the leading edge of the modern travel experience of "glamping" (short for "glamorous camping").
 

Shift, Zeo promote a good night's sleep

April 06, 2012

Zeo launched its bedside sleep monitoring device and began educating consumers about "sleep wellness."
 

Beautiful Minds spurs people to think about DSM products

April 01, 2012

DSM Nutritional Products makes life'sDHA, an omega-3 ingredient brand that goes into products such as infant formulas and supplements.
 

Mohegan Sun cashes in on 15th anniversary to broaden its appeal

April 01, 2012

Mohegan Sun wants to be known as a destination for great entertainment and VIP experiences.
 

Focus on character wins fans for Semper Fidelis All-American Bowl

April 01, 2012

JuniorRank Sports teamed with the US Marine Corps to create a high school football game, the Semper Fidelis All-American Bowl, that focused on students' academic achievement and personal integrity as much as their athletic talent.
 

Lip service from Katy Perry puts product on the map

March 30, 2012

The president of GlitzyLips leveraged an existing relationship with a celebrity manicurist to get the company's foil lip appliqués on Katy Perry at the Grammy Awards.
 

Savvy PR provides funding for school superintendents

March 23, 2012

Last spring, Illinois Governor Pat Quinn proposed a budget that eliminated funding for 44 offices of regional superintendents of schools (impacting 90 superintendents).
 

Kidde educates Californians on dangers of carbon monoxide

March 16, 2012

Kidde, makers of carbon monoxide alarms and other home-safety products, and agency Fahlgren Mortine mounted a campaign to promote CO safety in California.
 

Survey drives awareness of modern-day slavery

March 09, 2012

Slavery Footprint, which works to end human trafficking and modern-day slavery, hired PKPR to launch its flagship initiative.
 

Skype lands effective connection in airports

March 02, 2012

Skype and Kaplow executed a launch campaign for Skype WiFi that helped keep consumers connected during the holidays with free access at various US airports.
 
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