Brammo, an Oregon-based electric vehicle manufacturer, launched its first product last year: the Enertia electric motorcycle.

SanDisk asked Cohn & Wolfe to help with the September 14 worldwide launch of the Extreme Pro, a professional-grade flash memory card for cameras.

Last fall, Naked Pizza, a New Orleans-based takeout joint that touts healthy pizza, mapped out its goal for success beyond "The Big Easy" as it activated a franchising model and PR drive to woo investors and developers.

The communications team at VPI began to collect claims involving pet mishaps in 2008.

Last year Embassy Suites Hotels asked Emanate, its consumer-facing agency, to help reach a newly identified segment of business traveler - the "young socializer."

After Logitech acquired WiLife in 2007, home digital video security cameras (DVS) became a part of its portfolio.

KETC was commissioned by the Corporation for Public Broadcasting to produce Gearing Up, a documentary about the 2008 FIRST (For Inspiration and Recognition of Science and Technology) robotics competition.

Jenny Shanley, head of US PR for Reebok, explains that the toning shoe category is hot despite the tepid economy, noting that some analysts have called it a $100 million category that is expected to continue to grow.

In January 2009, salmonella contamination at a Peanut Corporation of America manufacturing plant, which supplied ingredients to many brands, led to the recall of 3,000-plus products.

Bellator Fighting Championships entered the Mixed Martial Arts (MMA) arena with its first season in April 2009.