Campaign Articles

Ace Hardware ratchets up business with zombie campaign

February 03, 2012

Westlake Ace Hardware challenged digital AOR Bozell to create a unique way to engage consumers and drive website traffic. Bozell answered with a zombie campaign.
 

Memorex remembers family in 50th anniversary initiative

February 01, 2012

Memorex, which became well known to consumers in the 1970s as a maker of cassette tapes, turned 50.
 

Charity takes starring role as eBay launches celebrity auction website

February 01, 2012

Amanda Miller, eBay's senior manager of consumer communications, had her "aha!" moment when Justin Bieber's hair was up for bid - earning $40,000 for charity - and searches for Bieber-related items rose 107%.
 

Dunkin' Donuts taps into Boston's love of sports to attract new fans

February 01, 2012

After being named Dunkin' Donuts AOR in October 2010, RF|Binder launched a three-part effort rooted in Boston, the company's hometown.
 

Opportunity Shoes takes its Ballasox brand to the streets

January 27, 2012

When Opportunity Shoes began selling Ballasox, its foldable ballet flat, the shoes sold so well that the company patented them and made Ballasox a standalone brand.
 

CMT Awareness Month ramps up fundraising efforts

January 20, 2012

The nonprofit Charcot-Marie-Tooth Association works to raise awareness of the disease, support patients, and find a treatment and a cure.
 

Wholly Guacamole drives nutritional messaging

January 13, 2012

Texas-based Wholly Guacamole took its 255-foot "GuacMobile" on a "Check Your Choice" tour in September to increase brand awareness and drive wellness and nutrition messaging in elementary schools.
 

Shuttle provides access to better nutrition, healthcare

January 06, 2012

Molina Healthcare launched its first neighborhood shuttle last May in Fontana, CA, to provide residents of low-income neighborhoods access to healthy food, activities, and healthcare services.
 

Butterfinger takes to the big screen to engage consumers

January 01, 2012

Butterfinger and AOR GolinHarris broke new ground on the consumer-engagement front with Butterfinger the 13th, an original comedy-horror short film.
 

Greenpeace facilitates Ken-Barbie breakup for the rainforest's sake

January 01, 2012

Greenpeace needed a compelling effort to pressure companies to go with a more environmentally friendly paper supplier.
 
« Previous
Next »
Popular Topics
Account Win Advertising Agency AOR Automotive Brief Campaign Consumer Corporate Corporate Communications Davos Digital Healthcare Media People Move Politics Presidential Race Public Affairs RFP Social Media Sports Super Bowl Technology travel and tourism World Economic Forum