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Campaign Articles

Born Free differentiates from competition with savvy PR

Tanya Lewis June 14, 2013

Born Free launched BPA- and PVC-free baby-feeding products in the late 1990s.

Colorectal cancer support taps 1 million strong

Tanya Lewis June 07, 2013

Devin James connected with nonprofit advocacy group Fight Colorectal Cancer on Twitter after his father was diagnosed with the disease.

Risks of electronic pickpocketing highlighted by Identity Stronghold

Janelle Hawthorne June 01, 2013

Identity Stronghold looked to create awareness about identity theft and positioned its radio frequency identification (RFID) security sleeve products as the solution.

Efficient use of resources helps drive energy initiative

Tanya Lewis June 01, 2013

From early 2011 to March 2012, federal stimulus dollars funded Santa Clara County's Energy Emergency program, which aimed to drive home energy assessments and upgrades and stimulate the local economy.

Google's block on app backfires as downloads soar in aftermath

June 01, 2013

The Google Play Store, which features apps for Android, deleted Adblock Plus, a browser add-on that allows users to whitelist or block advertisements.

Power of PR helps startup Scout orders

Tanya Lewis May 31, 2013

Venture capital firm and start-up foundry Sandbox Industries funded early R&D and PR for Scout, a home security device start-up.

Rita's celebrates spring with free app, Italian ice giveaway

Tanya Lewis May 23, 2013

This year marked the 21st year that Rita's Italian Ice has given away free ice on the first day of spring.

Solutionary uses research to improve positioning

Tanya Lewis May 17, 2013

Information security company Solutionary released its First Annual Global Threat Intelligence Report earlier this year.

Palace Hotel and DKC partner for PR fairy tale

Tanya Lewis May 10, 2013

DKC Public Relations, AOR for The New York Palace Hotel, arranged a partnership between the hotel and Rodgers + Hammerstein's Broadway musical Cinderella.