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Campaign Articles

Solutionary uses research to improve positioning

Tanya Lewis May 17, 2013

Information security company Solutionary released its First Annual Global Threat Intelligence Report earlier this year.

Palace Hotel and DKC partner for PR fairy tale

Tanya Lewis May 10, 2013

DKC Public Relations, AOR for The New York Palace Hotel, arranged a partnership between the hotel and Rodgers + Hammerstein's Broadway musical Cinderella.

Student film takes center stage thanks to PR buzz

May 03, 2013

Created by students at the National Film and Television School, "Head Over Heels" was the only student film nominated for an Academy Award this year.

Deluxe campaign a win on three fronts

Tanya Lewis April 26, 2013

Results of a consumer survey helped Deluxe and AOR Padilla Speer Beardsley drive awareness and sales for the company.

Wisk works up a sweat with brand repositioning effort

Tanya Lewis April 25, 2013

For much of its history, Wisk laundry detergent was positioned around the ability to fight visible stains - its Ring Around the Collar campaign ran for more than 30 years.

Hilton's remedy for Vacationitis is perfect cure for professionals

Janelle Hawthorne April 25, 2013

Hilton Hotels & Resorts wanted to increase awareness of its vacation resorts to professionals.

Valpak's digital effort delivers as coupons reach electronic inboxes

Janelle Hawthorne April 25, 2013

Most recognizable for its blue envelope coupons in mailboxes, Valpak sought to raise awareness of its evolving digital services.

Super Bowl goes green in New Orleans

Tanya Lewis April 19, 2013

Entergy and Center for Climate and Energy Solutions developed an online energy reduction game to help the New Orleans Super Bowl Host Committee offset carbon emissions at this year's Super Bowl.

Restaurant week highlights Kansas City food scene

Tanya Lewis April 12, 2013

Page Communications has been hired by Kansas City Convention & Visitors Association and Greater Kansas City Restaurant Association for the last three years to help on an annual restaurant week event.

Funds and hope raised for HIV/AIDS prevention

Tanya Lewis April 05, 2013

The nonprofit Lifebeat, Music Fights HIV/AIDS works in conjunction with music industry partners to educate young Americans about HIV/AIDS prevention and to support the HIV/AIDS community.

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