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Campaign Articles
Online sweepstakes pumps up omega-3 product line
Tanya Lewis
May 18, 2012
Walgreens began selling one of Coromega's omega-3 products nationwide.
Valentine's Day kicks off early cancer detection program
Tanya Lewis
May 11, 2012
The American Cancer Society executed a Valentine's Day campaign to raise awareness of the importance of mammograms among the Hispanic community in the New York area.
MoneyGram extends global holiday magic
Tanya Lewis
May 04, 2012
Global money transfer company MoneyGram International began strategically aligning its communications function and global marketing efforts last year.
Data-storage industry flashes forward with Violin Memory
Tanya Lewis
April 27, 2012
Eastwick helped Violin Memory execute a campaign to reach both IT executive and general business audiences.
Data-storage industry flashes forward with Violin Memory
Tanya Lewis
April 27, 2012
Eastwick helped Violin Memory execute a campaign to reach both IT executive and general business audiences.
Rust-Oleum gives consumers the tools to do it themselves
Tanya Lewis
April 25, 2012
Last year, Rust-Oleum launched "Transformations," a line of first-to-market refinishing products for kitchen cabinets and countertops that lets consumers change the look of their kitchens for less than $500.
Valley Metro hits the right note to encourage use of public transit
Emory Sullivan
April 25, 2012
The Valley Metro Regional Public Transit Authority recognized that some Phoenix residents are confused about its services.
Japanese trade group provides US a taste of its national spirit
Emory Sullivan
April 25, 2012
The Japan External Trade Organization and Japan Sake and Shochu Makers Association were looking to introduce Americans to shochu, a Japanese distilled beverage popular in Japan, but little known outside that country.
Dancing Deer builds buzz with best brownie
Tanya Lewis
April 20, 2012
Dancing Deer Baking Company and AOR Warner Communications launched a campaign last summer focused on its brownies that extended through the holiday gift-giving season.
Effective PR spreads the word about glamping
Tanya Lewis
April 13, 2012
The Resort at Paws Up has been on the leading edge of the modern travel experience of "glamping" (short for "glamorous camping").
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