Caloroso joins GolinHarris as executive director

LOS ANGELES: GolinHarris has appointed Gary Caloroso executive director in its Los Angeles office.

He will report to Samantha Sackin, executive director and head of the Los Angeles consumer practice, managing the firm's food and beverage clients.

Last summer, GolinHarris restructured the firm with its “G4” model, which has broken up the agency's employees into four specialist groups: strategists, creators, catalysts, and connectors. Caloroso will be on the catalyst team.

Caloroso was previously VP at marketing communications agency AugustineIdeas. He has also worked at Sahlman Williams Public Relations and Porter Novelli, handling food and beverage accounts such as the Chilean Avocado Importers Association, the Florida Tomato Growers Exchange, and the Almond Board of California.