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Ogilvy launches behavioral change practice

Lindsay Stein May 16, 2012

WASHINGTON: Ogilvy Public Relations has launched the OgilvyEngage practice with the goal of helping clients enhance their business results and motivate behavioral change among consumers.

Steve Barrett, Gideon Fidelzeid and Frank Washkuch discuss PRWeek's Agency Business Report; the 2012 election; social media's impact on sports; and a debate about journalistic standards and business models.

The dawn of the $1,000,000,000 agency

Steve Barrett May 01, 2012

Considered a pipe dream not long ago, the 10-digit mark has become a realistic goal for some firms.

PR industry stands up well to analysis

Steve Barrett May 01, 2012

US GDP grew just 1.7% in calendar year 2011, hitting a high of 3% in Q4, but PR agencies bucked this trend and posted another set of impressive results for the communications services industry.

Data-storage industry flashes forward with Violin Memory

Tanya Lewis April 27, 2012

Eastwick helped Violin Memory execute a campaign to reach both IT executive and general business audiences.

Data-storage industry flashes forward with Violin Memory

Tanya Lewis April 27, 2012

Eastwick helped Violin Memory execute a campaign to reach both IT executive and general business audiences.

Kaplow launches Knext business unit

Lindsay Stein March 09, 2012

NEW YORK: Kaplow has launched the Knext business unit, which will help start-up companies and emerging brands with communications strategy development.

Bold comms strategy needed to restore trust in business

Margery Kraus, APCO Worldwide January 26, 2012

I arrived yesterday to record snow in Davos, but the eye-high snow banks did not deter the excitement and energy that accompanies the annual trek up the mountain.

Inequality the hot early topic at Davos

Frank Washkuch January 25, 2012

Media coverage from the World Economic Forum in Davos is so far focusing on inequality between the "haves" and "have-nots" as income and quality of life disparity loom large as 2012 political issues.

Trust is a commodity businesses must value

Roger Bolton, Arthur W. Page Society January 01, 2012

The Occupy Wall Street protests have given voice to a sense of unfairness that is widely shared, according to public opinion.

Reach business goals in 2012, not just digital metrics

Tom Biro, Allison & Partners November 11, 2011

Social media is so much more than how many "likes" you can score on Facebook. It's much more than your Klout score. It's also more than how much "voice" your brand has within the digital space.

Courtesy is a stepping stone to good business

Jeff Graubard, The Graubard Group August 15, 2011

I recently heard an interview with actor Bill Murray in which he said that courtesy is one of the most important things we could teach our children. How about our colleagues?

DC Influencer: Thomas Collamore, US Chamber of Commerce

April 01, 2011

Thomas Collamore, SVP of communications and strategy at the US Chamber of Commerce, talks to Jaimy Lee about uncertainty in the economy and addressing the regulatory environment with the Obama administration.

Chamber of Commerce to hire firm to assess brand

Jaimy Lee March 21, 2011

WASHINGTON: The US Chamber of Commerce issued an RFP to five firms as the business group seeks to evaluate public perception of its brand in advance of its 100-year anniversary.

Philadelphia retailers unite to sell city as a prime business location

Lindsey Siegriest February 01, 2011

The Philadelphia retail community needed to update its image. "People outside the area didn't have an accurate idea of what was happening here," says Michelle Shannon, marcomms VP for Center City District, a Philadelphia Retail Marketing Alliance member.

Immelt to lead new White House jobs council

Jaimy Lee January 21, 2011

As part of an overall push to address the nation's slow-moving economic recovery, President Barack Obama tapped General Electric CEO Jeffrey Immelt to lead the White House Council on Jobs and Competitiveness.

Org Chart: The US Chamber of Commerce places emphasis on strategy

January 01, 2011

Since Thomas Collamore and Tita Freeman joined the US Chamber of Commerce, in 2007 and 2008, respectively, there has been a noteworthy shift in focus to be more strategic and proactive and less reactive and transactional.

Obama seeks support from business leaders

Jaimy Lee December 14, 2010

President Barack Obama plans to meet about 20 business leaders on Wednesday, including the CEOs from General Electric, Google, PepsiCo, and UPS.

Centers for Medicare and Medicaid Services launch 'innovation' effort

Jaimy Lee November 17, 2010

The Centers for Medicare and Medicaid Services launched an innovation center this week that aims to improve care while cutting cost through the use of public-private partnerships.

How PR can win the digital war

Erica Iacono October 29, 2010

As many of you know, I'm sort of sick to death of the PR industry talking about why it's best equipped to handle social media for clients.

PR and business alignment starts with education

Gary McCormick October 13, 2010

Ask 100 PR professionals about their educational background, and you're likely to get dozens of different responses.

Millennials seek meaning in business

Paul George August 25, 2010

Two important trends are about to clash and smart PR organizations can capitalize on them and their synergy to build more profitable businesses.

Greatland hires Lambert, Edwards & Associates

Moses Sutton April 16, 2010

GRAND RAPIDS, MI: Greatland Corporation, a provider of W-2 and 1099 products and services, hired Lambert, Edwards & Associates as its AOR.

Trust in US business increases

Jaimy Lee January 26, 2010

NEW YORK: Trust in business increased slightly this year, in part due to the efforts industry made to engage stakeholders, make its CEOs more transparent, and help solve the pressing economic issues, according to a study by Edelman.