Burson-Marsteller

Tommy Bahama selects Burson as international AOR

May 14, 2012

NEW YORK: Retail company Tommy Bahama has named Burson-Marsteller its international AOR to raise brand recognition as it enters Asian markets.
 

Burson's Proof appoints Bassik CEO

April 25, 2012

NEW YORK: Burson-Marsteller subsidiary Proof Integrated Communications has appointed Burson US digital practice chair Michael Bassik its CEO.
 

Rullingnet hires Burson as AOR for VINCI tablet

April 13, 2012

SANTA MONICA, CA: Education technology company Rullingnet Corporation has selected Burson-Marsteller as AOR for its VINCI Learning System brand following an informal review.
 

Fans compete to spend a day with the Stanley Cup

March 30, 2012

RIVERWOODS, IL: Discover Financial Services and the National Hockey League have launched the second annual "Day with the Cup" social media contest.
 

LG Display taps Burson for global PR

January 16, 2012

SEOUL, SOUTH KOREA: LCD panel maker LG Display has selected Burson-Marsteller to lead its global PR efforts after a review.
 

What it's like on the other side of the search

Bob Feldman March 04, 2011

I spent many years on the agency side - at Burson-Marsteller, Ketchum, and GCI Group - pitching business and always wondering what it would be like on the other side of the table.
 

Wife of Burson-Marsteller founder passes

September 17, 2010

SCARSDALE, NY: Bette Burson, the wife of Harold Burson, founder of Burson-Marsteller, passed away yesterday.
 

Let’s not forget about nutrition

August 14, 2009

Nutrition has been on the fringe of health and wellness for years. And, while nutritionists are still considered alternative medicine practitioners, most of us agree...
 

An expanded role for healthcare communications

August 12, 2009

I was quoted in an article earlier this year as saying, “It would be hard enough for the healthcare industry to manage through a recession...
 

Reputation in the aftermath of healthcare reform

August 10, 2009

The national healthcare reform debate is right where we knew it would eventually be. The boxing gloves are off and we are in the midst...
 

Maddow takes on Burson (again)

March 10, 2009

In an internal memo by Burson-Marsteller CEO Mark Penn, which PRWeek obtained last week, the agency's top executive took issue with the way TV host...
 

AIG's PR help becomes news

March 04, 2009

The Web has been abuzz with news that ailing insurer American International Group (AIG) has added Kekst & Company to its list...
 

Surveys show recall awareness is high, but brand confusion persists

February 13, 2009

Consumers are well aware of the salmonella outbreak, but many are confused about what products have been recalled, says two surveys from Harvard University...
 

Burson-Marsteller builds "bipartisan braintrust"

July 11, 2008

Burson-Marsteller worldwide CEO and president Mark Penn said the recent appointment of longtime President George W. Bush confidante Karen Hughes as vice chair marks...
 

Yes, lions roared

June 27, 2008

I was hoping to keep it a surprise for some time, but someone got a little overzealous (Thanks Richard!). PRWeek recently held a luncheon...
 

Guardian catches Penn off guard

June 03, 2008

In other Penn news, the Guardian's Oliver Burkeman writes a first-person article about how he met with Penn, ostensibly to talk about Penn's book Microtrends,...
 

World Economic Forum tops for C-suite

May 23, 2008

Burson-Marsteller released the findings of their Most Valuable Podiums study for 2008 this week, finding that The World Economic Forum is number one among "the...
 

Digital Roundtable

May 19, 2008

Enjoy video from our Digital Roundtable, held recently in Boston.

 

Today's Mark Penn watch

February 14, 2008

His explanation for why Hillary is the candidate to beat (Real Clear Politics)

Karen Tumulty finds some Democrats blame Hillary's woes on Penn...
 
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