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Bulldog Reporter
Product knowledge crucial for men's magazine pitches
Frank Washkuch
May 19, 2009
Want to secure coverage of a new product in
Playboy?
Know the fine print, according to Scott Alexander, senior editor at the magazine.
"If...
Editor: 'Newsweek' content 'idea-driven,' not partisan
Frank Washkuch
May 19, 2009
PR professionals planning to pitch the
redesigned
Newsweek
should be armed with fresh ideas, according to one of the magazine's editors.
"There’s been...
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