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B-To-C

Shift names Shaw VP

Lindsay Stein September 20, 2012

SAN FRANCISCO: Shift Communications has hired Victoria Shaw, founder of communications agency A Tiny Coalition, to serve as VP in its San Francisco office.

LexisNexis picks C&W for risk unit awareness

Beth Krietsch May 18, 2012

ATLANTA: LexisNexis Risk Solutions has hired Cohn & Wolfe for PR support after a review.

Upping the ante for b-to-b

Tom Biro, Allison+Partners April 13, 2012

Throughout my career, I've had the privilege of being able to work on quite a bit of b-to-c marketing, a solid amount of b-to-b, and a bit of "in-between."

Brooks, Houghton hires Feintuch as AOR

August 23, 2011

Merchant bank Brooks, Houghton & Company on Tuesday announced that it has selected Feintuch Communications as its public relations agency of record.

Racepoint adds seven

Kimberly Maul October 07, 2010

WALTHAM, MA: Racepoint Group added seven new clients, in the b-to-b, b-to-c, and mobile technology sectors.

How branding differs in b-to-b communications

Amy Epstein October 06, 2010

Branding isn't just for consumer product companies.

FICO reshuffles its global PR agencies

Aarti Shah March 11, 2010

SAN FRANCISCO: FICO, best known for its credit scores, has restructured its global agency relationships to more strategically position the company to consumer and b-to-b audiences.

Verizon promotes FiOS with Super Bowl parties

Aarti Shah February 05, 2010

NEW YORK: Verizon is reaching out directly to consumers though a "house party" initiative to promote its fiber-optic technology at Super Bowl parties.