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News Briefs

Dalton Agency, Kilgannon merge

Lindsay Stein February 03, 2012

JACKSONVILLE, FL: Advertising and PR firm the Dalton Agency has merged with Atlanta-based advertising agency Kilgannon.

Silver Touch hires KCSA for IR support

Danielle Drolet February 03, 2012

JERSEY CITY, NJ: Silver Touch, a mobile media-services provider, has appointed KCSA Strategic Communications to implement a national investor relations program.

Treska names Zelo AOR

Lindsay Stein February 03, 2012

FORT WORTH, TX: Fashion accessory manufacturer Treska has selected Zelo Public Relations as AOR with the goal of increasing brand awareness.

Sermo signs partners in Germany, Australia

Lindsay Stein February 03, 2012

NEW YORK: Sermo, an international network of PR agencies, has signed German agency Headspace PR and Australian firm Saunders & Co.

Jakks Pacific taps Bender/Helper Impact as AOR

Lindsay Stein February 02, 2012

MALIBU, CA: Toy manufacturer Jakks Pacific has selected Bender/Helper Impact as AOR for the launch of a boys' adventure series and a new product line.

NJFPR adds four travel clients to roster

Lindsay Stein February 01, 2012

NEW YORK: Nancy J. Friedman Public Relations has added four travel and tourism accounts to its client list.

Ecosphere Technologies taps ICR for IR, PR

Danielle Drolet February 01, 2012

STUART, FL: Ecosphere Technologies, a developer of wastewater-treatment services for industrial markets, has hired ICR to handle its investor relations and PR efforts.

Blaze PR adds SnoBar to client roster

Lindsay Stein January 31, 2012

LOS ANGELES: Frozen cocktail company SnoBar has hired Blaze PR to raise awareness of its brand and to assist with market expansion.

FedEx to donate $25K to Lagrant Foundation

Danielle Drolet January 31, 2012

LOS ANGELES: FedEx will donate $25,000 to The Lagrant Foundation to support its career-development efforts this year.

GM hires Vox Collective for Hispanic PR

Danielle Drolet January 30, 2012

DETROIT: General Motors has hired The Vox Collective to handle PR for the US Hispanic market.

GolinHarris acquires London's Fuse

Danielle Drolet January 25, 2012

LONDON: GolinHarris has acquired Fuse, a London-based digital specialist firm that also has offices in San Francisco.

Publicis acquires Russian agency The Creative Factory

Lindsay Stein January 25, 2012

PARIS: Publicis Group has acquired Russian marketing agency The Creative Factory, which will be incorporated into Saatchi & Saatchi Russia.

Response Mine Interactive retains Trevelino/Keller

Lindsay Stein January 24, 2012

ATLANTA: Response Mine Interactive (RMI), a digital agency specializing in direct response marketing and SEO, has selected Trevelino/Keller as its marketing communications AOR.

CoalTek hires Greenough as AOR

Beth Krietsch January 24, 2012

BOSTON: CoalTek, a Massachusetts-based clean energy company, has hired Greenough as AOR.

WPP merges PBN into Hill+Knowlton Strategies

Danielle Drolet January 23, 2012

NEW YORK: WPP Group has acquired a greater stake in Russian agency The PBN Company and merged it into Hill+Knowlton Strategies.

Foraco taps Fleishman-Hillard as AOR

Danielle Drolet January 23, 2012

TORONTO: Drilling services provider Foraco has hired Fleishman-Hillard as AOR.

Clearpoint adds Zodiac Pool Systems to roster

Danielle Drolet January 20, 2012

SAN DIEGO: Zodiac Pool Systems, a pool equipment company, has hired Clearpoint Agency as its AOR.

Burson acquires majority stake in Finnish firm

Danielle Drolet January 20, 2012

NEW YORK: Burson-Marsteller has acquired a majority stake in Pohjoisranta, a Helsinki, Finland-based communications agency.

Astor Group hires 5W

Danielle Drolet January 20, 2012

NEW YORK: 5W Public Relations has added advisory firm Astor Group to its client roster.

Elizabeth Arden taps Lippe Taylor as AOR

Lindsay Stein January 19, 2012

NEW YORK: Cosmetics company Elizabeth Arden has selected Lippe Taylor as its first AOR to handle the brand's consumer PR efforts.

DePaul University names Lawson VP of PR, comms

Danielle Drolet February 03, 2012

CHICAGO: DePaul University has hired Cynthia Lawson as VP of PR and communications, effective April 2.

Mazzoni joins MWW as VP, digital

Beth Krietsch February 02, 2012

NEW YORK: MWW Group has hired Mara Mazzoni as VP of digital operations for Dialogue Digital, the agency's digital marketing, social media, and visual branding practice.

CVS names Burton SVP, government affairs

Virgil Dickson February 02, 2012

WOONSOCKET, RI: Larry Burton will join CVS as SVP of government affairs on February 27.

AT&T tabs Shorenstein as NY president

Virgil Dickson February 02, 2012

ALBANY, NY: AT&T has hired Marissa Shorenstein as president of AT&T New York. She will oversee the telecom giant's public and external affairs strategies across the state.

Goodyear NA appoints Curran VP, comms

Danielle Drolet February 01, 2012

AKRON, OH: Goodyear has appointed Chris Curran VP of PR and communications for its North American tire business, effective February 6.

Hellerman Baretz names Milch SVP

Danielle Drolet February 01, 2012

WASHINGTON: Hellerman Baretz Communications has appointed Jason Milch SVP.

Weber boosts Chicago corporate practice

Danielle Drolet January 31, 2012

CHICAGO: Weber Shandwick has picked Maryanne Giustino O'Dowd to lead its corporate affairs practice in Chicago. It has also named David Polk EVP in the unit.