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Brief

Elasticity opens Chicago office

Lindsay Stein May 24, 2012

CHICAGO: Digital marketing and PR firm Elasticity has opened its first office outside of its St. Louis headquarters, expanding to the Chicago market.

Dialogo adds three clients to roster

Lindsay Stein May 24, 2012

SAN DIEGO: Dialogo, a PR, social marketing, and research agency that specializes in Hispanic outreach, added three clients to its roster in May.

Surround Group adds agency partners in Europe, Japan

Lindsay Stein May 23, 2012

LOS ANGELES: The Surround Group, an international alliance of PR, social media, and digital marketing firms, has added agencies in Europe, Japan, and Canada.

Zapwater adds two clients to consumer roster

Lindsay Stein May 22, 2012

CHICAGO: Zapwater Communications has added American Blue Ribbon Holdings brand Bakers Square and Yumz Gourmet Frozen Yogurt to its consumer client roster.

Paragon Bank names MMI PR its AOR

Brittaney Kiefer May 21, 2012

RALEIGH, NC: Paragon Commercial Bank has selected MMI Public Relations as its AOR.

Weber wins Diet Pepsi account

Lindsay Stein May 21, 2012

PURCHASE, NY: PepsiCo has selected Weber Shandwick as PR agency partner for its Diet Pepsi brand.

Tommy Bahama selects Burson as international AOR

Lindsay Stein May 14, 2012

NEW YORK: Retail company Tommy Bahama has named Burson-Marsteller its international AOR to raise brand recognition as it enters Asian markets.

WhaleShark selects Allison for RetailMeNot

Lindsay Stein May 11, 2012

AUSTIN, TX: Online coupon retailer WhaleShark Media has tapped Allison+Partners as its PR agency partner for its RetailMeNot brand after a competitive review.

MWW debuts entertainment practice

Lindsay Stein May 10, 2012

NEW YORK: MWW Group has partnered with entertainment executive and CEO of KWL Management Kevin Liles to launch MWW Entertainment.

Artisanal Premium Cheese taps Hewar

Lindsay Stein May 08, 2012

WASHINGTON: Artisanal Brands Premium Cheese has selected Hewar Social Communications as PR agency for its new retail grocery division.

Buzz Agency lands three clients

Lindsay Stein May 04, 2012

DELRAY BEACH, FL: The Buzz Agency has added three clients: the town of Seaside, FL; boutique inn Sundy House; and Clearband Hi-Speed Internet.

GM gives keys to Weber for Spark minicar launch

Lindsay Stein April 25, 2012

DETROIT: General Motors has appointed Weber Shandwick to work on the launch of the Chevrolet Spark minicar, an agency representative confirmed.

Golden Island Gourmet taps Morgan Marketing

Lindsay Stein April 23, 2012

IRVINE, CA: Golden Island Gourmet Snacks has selected Morgan Marketing & Public Relations as its communications agency.

NQ Mobile names MWW AOR

Lindsay Stein April 20, 2012

SAN FRANCISCO: Mobile services company NQ Mobile has selected MWW Group as PR AOR to increase brand awareness among consumers and the media.

Strongbridge to support Defense Department

Virgil Dickson April 19, 2012

WASHINGTON: The office of the Under Secretary of Defense for Acquisition, Technology, and Logistics has hired Strongbridge Corp for communications and outreach support.

NetApp selects Weber for APAC, H+K for EMEA

Beth Krietsch April 19, 2012

SUNNYVALE, CA: NetApp has hired Hill+Knowlton Strategies to handle PR in EMEA and Weber-Shandwick for Asia-Pacific following its decision last December to consolidate its global agency roster of 17 firms down to four.

Wilsonart picks CRT/tanaka as AOR

Frank Washkuch April 18, 2012

RICHMOND, VA: Kitchen design company Wilsonart International has selected CRT/tanaka as its PR AOR.

Imre opens Los Angeles office

Beth Krietsch April 18, 2012

LOS ANGELES: Baltimore-based agency Imre has expanded to the West Coast by opening a Los Angeles office.

Visit California re-ups with DCI

Virgil Dickson April 17, 2012

SACRAMENTO, CA: Visit California has re-hired Development Counsellors International to promote the state as a premiere travel destination within the US and Canada.

Texas cancer prevention, research group picks H+K

Virgil Dickson April 17, 2012

AUSTIN, TX: The Cancer Prevention and Research Institute of Texas has hired Hill+Knowlton Strategies as its AOR.

Buffalo Communications creates strategy division

Lindsay Stein April 16, 2012

VIENNA, VA: Buffalo Communications has launched a strategy services division, focusing on research and marketing development and analytics.

Long Island county selects two firms

Virgil Dickson April 13, 2012

MINEOLA, NY: The Nassau County (NY) Industrial Development Agency has indicated Nicholas & Lence and WaxWords Inc. are qualified to promote the county as a place to create and keep jobs after an RFQ.

Best Buy works with H+K on corporate shake-up

Lindsay Stein April 12, 2012

MINNEAPOLIS: Best Buy has brought on H+K Strategies to handle the company's recent corporate shake-up, including the departure of CEO Brian Dunn.

Omnicom acquires London-based agency Portland

Emory Sullivan April 12, 2012

LONDON: Omnicom Group's Diversified Agency Services unit has acquired a majority stake in Portland, a London-based communications agency.

Real estate firm hires Pollack Group for regional work

Beth Krietsch April 12, 2012

LOS ANGELES: The Los Angeles office of RFK, an urban real estate services firm, has hired The Pollack PR Marketing Group to assist with regional PR efforts.

Golin grows digital team with three hires

Beth Krietsch April 12, 2012

CHICAGO: GolinHarris has hired three directors as it looks to expand its digital and technology capabilities.

PR Newswire expands access to Getty photos

Frank Washkuch April 11, 2012

NEW YORK: PR Newswire has partnered with Getty Images to expand photo-distribution options for customers.

Critical Mention grows Spanish-language coverage

Frank Washkuch April 11, 2012

MIAMI: Critical Mention said Wednesday that it has doubled the number of Spanish-language TV stations monitored on its software-as-a-service broadcast intelligence platform.