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Brands

Brands increasingly get in on the game to reach consumers

Beth Krietsch April 01, 2012

As brands experiment with consumer engagement tactics online, gamification is a rising trend that, when used correctly, can lead to positive business and behavioral results.

Lowdown: Social standouts

April 01, 2012

Analytical-based research firm PhaseOne studied what drives social-media engagement across owned and paid media.

It's the end of the world as we know it (and I feel fine)

David Richeson, Kaplow Communications March 30, 2012

A year ago, the head of marketing and communications for an iconic American brand told me that the job of communicating with the consumer had changed more in the past three years than it had in the past 30.

Is a niche social network worth your brand's time?

Victoria Graham, Bite Communications March 02, 2012

When advising clients on the right marketing mix, I always recommend reserving at least 10% of their budget for experimental marketing.

Brands lean on social media to win the approval of mom

Lindsay Stein March 01, 2012

Moms control about 85% of household spending in the US.

Brands inspire consumers to take part in creative process

Beth Krietsch February 01, 2012

Brands are relying more on user-generated content in their campaigns as a way to better engage consumers.

Content is a connection with the social consumer

Aedhmar Hynes, Text 100 January 13, 2012

Every company is a media company. It's a phrase we've heard time and time again since Tom Foremski penned it.

The PR Week - January 6, 2012

January 06, 2012

Steve Barrett, Rose Gordon and Lindsay Stein discuss the Iowa caucus; Kodak's woes; and brands poised for a comeback in 2012.

Companies equip employees to be effective brand champions

Danielle Drolet January 01, 2012

Beginning in June 2011, about 65 US PepsiCo employees of various career levels and functions began the first of their monthly WebX lunch meetings.

Cause efforts foster stronger relationships with consumers

Lindsay Stein January 01, 2012

With the ability to closely follow companies on Facebook, Twitter, and other social media sites, consumers are becoming increasingly invested in and connected to their favorite brands.

Lowdown: Lasting impact

January 01, 2012

Word-of-mouth marketing agency BzzAgent recently released results of its study analyzing the long-term effects of brand advocacy.

It's time for corporate brands to step up

Robert Schooling, APCO Worldwide November 30, 2011

Corporate brands need to step up. Now is the time to rethink your corporate brand in light of new expectations.

Brand comms strategies must evolve with technology

Robert Schooling, APCO Worldwide November 28, 2011

Let's talk about brands for a minute. I think this may be an area where semantics have overtaken common sense.

Marketing to Muslims: The results speak for themselves

Lisa Mabe, Hewar Social Communications November 23, 2011

With all this talk of the "new" opportunity to reach Muslim consumers, let's explore a timely example of a brand and retailer doing just that.

Should my brand reach out to Muslim consumers?

Lisa Mabe, Hewar Social Communications November 22, 2011

Does your brand want to be inclusive of more consumer groups and increase sales?

A new multicultural opportunity emerges

Lisa Mabe, Hewar Social Communications November 21, 2011

Muslim consumers are ignored altogether by most companies in America.

Fusion Garage uses ruse to launch new tablet

Tanya Lewis November 18, 2011

Fusion Garage suffered brand damage after its JooJoo tablet failed in 2010.

PR is the highest form of flattery

Adrianna Giuliani, Devries PR November 18, 2011

Social media is the best friend of public relations.

Reach business goals in 2012, not just digital metrics

Tom Biro, Allison & Partners November 11, 2011

Social media is so much more than how many "likes" you can score on Facebook. It's much more than your Klout score. It's also more than how much "voice" your brand has within the digital space.

Site answers call of brands shopping for a retail surge

Beth Krietsch November 01, 2011

Payvment, a Facebook-based commerce platform, was designed to connect people, products, and conversations, as well as reinvent the online shopping experience.

Word of mouth solidifies its place atop list of brand allies

Lindsay Stein November 01, 2011

Over the last few years, word of mouth marketing has become an integral part of many brand initiatives.

The PR Week - October 21, 2011

October 21, 2011

Steve Barrett, Bernadette Casey and Rose Gordon discuss PRSA's 2011 International Conference; the new McDonald's TV channel; Omnicom, Next Fifteen and Publicis' financial results; and Occupy Wall Street.

The PR Week - October 14, 2011

October 14, 2011

Steve Barrett, Frank Washkuch and Rose Gordon discuss BlackBerry's comms dilemma; the NBA lockout; challenges facing CMOs and CCOs; and PRWeek's new political blog.

Taking customers for granted will ensure success won't last

October 01, 2011

Brands are fragile things these days - especially those that have appeared on the scene relatively recently.

Master Class: What experiential marketing areas are crucial to build brands of the future?

October 01, 2011

Tomorrow's big brands will be the ones that create and sustain experiences that make a difference for the people who matter most to them.

Brands increasingly realize benefit of strategic alliances

Lindsay Stein October 01, 2011

One of the increasingly popular methods used by companies and PR firms to reach more audiences is the development of strategic alliances.

Going political makes a lot of marketing sense for brands

Jim Joseph, Lippe Taylor October 01, 2011

Through all of my brand and client assignments, I have never even attempted to cross the line.

Timeline debut forces brands to modify Facebook strategy

Chris Daniels September 30, 2011

The introduction of Facebook's "Timeline" feature is forcing PR professionals and social media marketers to rethink their approach to communicating with consumers through the social network.

So Facebook has changed (again)... Now what?

Tom Biro, Allison & Partners September 30, 2011

For the last, well, however long it's been, many of us who touch social and public relations have been asked to help organizations gain "so-and-so likes on Facebook."