Branding

Personal digital brands drive companies to diversify talent

Rose Gordon July 01, 2009

The communications field has always had its share of bold-faced names, but the industry was more often found toiling behind the scenes.
 

CEO Q&A: Nelson Marchioli, Denny's

Rose Gordon July 01, 2009

Denny's CEO Nelson Marchioli speaks to Rose Gordon about PR's vital role in marketing programs
 

Communications can boost brands as consumers remain cautious in recession

Aarti Shah July 01, 2009

Reports of truncated consumer credit streams, shrinking personal wealth, and the reality of job insecurity mean consumers are going to remain reluctant buyers, even after the economy eventually limps back to health.
 

Timex brings its brand and style up-to-date with women-focused effort

Nicole Zerillo July 01, 2009

Timex, a watch brand best known for its low price point and largely male consumer base, is currently leveraging a 360-degree campaign to expand its market and create brand relevancy among fashion conscious, female consumers.
 

YMCA tops Cone nonprofit brand rankings

Frank Washkuch June 24, 2009

BOSTON: The YMCA has the nation's most valuable nonprofit brand, worth almost $6.4 billion, according to Cone's Nonprofit Power Brand 100 study.
 

'Alpha' and 'Absolute Return' to merge into 'AR' for September launch

Frank Washkuch June 22, 2009

NEW YORK: Publishing company Euromoney Institutional Investor will combine business titles 'Alpha' and 'Absolute Return' into 'AR' magazine, effective with its September issue.
 

'Good Housekeeping' to take seal facility on tour

Frank Washkuch June 18, 2009

NEW YORK: Hearst Magazines will take a mobile version of the Good Housekeeping Research Institute - the group that awards the "Good Housekeeping Seal" - on an 11-market consumer awareness tour this fall.
 

Indian telecom hires H&K for global brand awareness

Frank Washkuch June 18, 2009

MUMBAI: Tata Communications selected Hill & Knowlton (H&K) to increase brand awareness of its voice and data-service businesses globally, with the exception of the company's native India.
 

TCM launches social networking site for film buffs

Frank Washkuch June 17, 2009

NEW YORK: Seeking to fill viewers' craving for more interaction, cable network Turner Classic Movies (TCM) launched a social networking Web site this month to better engage film aficionados.
 

Pegasystems names PAN North American AOR

Frank Washkuch June 16, 2009

ANDOVER, MA: Business software creator Pegasystems has named PAN Communications its North American AOR.
 

Ketchum and Pleon merge, broadening Europe network

Frank Washkuch June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
 

Observer Media Group gains control of 'Very Short List'

Frank Washkuch June 15, 2009

NEW YORK: Observer Media Group, publisher of The New York Observer, has acquired majority control of the Very Short List daily e-mail newsletter from IAC.
 

Sage acquires JDG

Frank Washkuch June 15, 2009

VIENNA, VA: Sage Communications acquired JDG Communications, an agency specializing in work for government entities, the agency announced today.
 

KFC searches for fresh face for grilled chicken brand

Aarti Shah June 12, 2009

Colonel Sanders has been the face of KFC for more than 65 years, but the fast-food chain decided its new grilled chicken line needed a fresh face.
 

The Light Group retains Shadow PR as AOR

Beth Krietsch June 11, 2009

NEW YORK: The Light Group, a Las Vegas-based hospitality development and management company, hired Shadow PR as AOR.
 

Disney to rebrand 'FamilyFun' title

Frank Washkuch June 11, 2009

NEW YORK: Disney will rebrand its 'FamilyFun' magazine 'Disney FamilyFun,' effective with the August issue. The company also rebranded its US Consumer Magazine Group the Disney FamilyFunGroup, effective immediately.
 

Industry group launches education campaign on advertising

Frank Washkuch June 11, 2009

NEW YORK: The Interactive Advertising Bureau (IAB) is conducting a campaign to educate lawmakers and consumers about the significance of Internet advertising to the economy.
 

Nonprofit expands, rebrands Jewish-focused Web site

Frank Washkuch June 10, 2009

NEW YORK: Nonprofit publisher Nextbook unveiled Tablet Magazine, an online portal about Jewish life, culture, and news, on June 8. The Web site is a rebranded and bigger version of Nextbook.org.
 

Mercedes-Benz Club of America selects Brodeur

Tonya Garcia June 09, 2009

BOSTON: The Mercedes-Benz Club of America (MBCA) selected Brodeur Partners for a North American branding assignment.
 

Dow Jones rebrands local newspaper group

Frank Washkuch June 09, 2009

NEW YORK: Dow Jones will rebrand its Ottaway Newspapers division, as Dow Jones Local Media Group, effective July 1.
 

Eli Lilly names Peterson SVP of corporate affairs and comms

Jaimy Lee June 09, 2009

INDIANAPOLIS: Eli Lilly tapped Bart Peterson, a former two-term mayor of Indianapolis, as SVP of corporate affairs and communications, effective June 22.
 

Campari supports the arts to reach its audience

Tonya Garcia June 08, 2009

LOS ANGELES: Spirit brand Campari is relying on its ties to the Los Angeles art scene for experiential marketing efforts throughout 2009.
 

Klosterman Baking Company hires RMD Advertising

Beth Krietsch June 08, 2009

COLUMBUS, OH: Klosterman Baking Company hired RMD Advertising, an intergrated advertising, social media, PR, and brand strategy agency, for a PR campaign in support of a product launch in August.
 

True/Slant beta version launches

Frank Washkuch June 08, 2009

NEW YORK: True/Slant, a news Web site buoyed by editorial contributions from 100 "entrepreneurial journalists" and a sales program that allows marketers their own advertorial pages, launched in beta on June 8.
 

GM revs up 'Reinvention' efforts

Nicole Zerillo June 05, 2009

DETROIT: Filing bankruptcy on June 1, General Motors Corp (GM) announced it would downsize its holdings to four key brands and operations. With a leaner "new GM" expected to launch in the next 60 to 90 days, the communications team is presently seeking to inspire consumer confidence with a variety of different PR initiatives.
 

Chandler Chicco expands market access program to the US

Jaimy Lee June 05, 2009

NEW YORK: Chandler Chicco Companies (CCC) said June 5 that it introduced its Brandtectonics Access division, a market access consultancy that provides clients with clinical trial enhancement programs, to the US.
 

Dominican Republic Ministry of Tourism taps BVK

Beth Krietsch June 05, 2009

MILWAUKEE, WI: The Dominican Republic Ministry of Tourism recently selected BVK to work on a destination marketing campaign for the Puerto Plata region on the north coast of the Dominican Republic.
 

Combination of messaging for GM key to regaining consumer confidence

Nicole Zerillo June 04, 2009

General Motors Corp. (GM) entered the second largest bankruptcy filing in industrial history on June 1.
 

Control4 taps Lewis PR

Kimberly Maul June 04, 2009

SAN DIEGO: Control4, a provider of IP-based home control and entertainment systems, hired Lewis PR as its US AOR, effective in April.
 

Domino's enlists BrandIndex weeks after YouTube prank

Tonya Garcia June 03, 2009

NEW YORK: Domino's has enlisted BrandIndex, a daily consumer perception service from global market research service YouGov, weeks after a YouTube video showing company employees mishandling food made headlines.
 

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