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Brand

How PR pros can make Wikipedia better

Tom Biro, Allison & Partners January 06, 2012

Earlier this week, Phil Gomes of Edelman took to his blog with an "open letter" to Jimmy Wales regarding how communicators and those involved with the development and editing of Wikipedia need to get along.

Burson hires Travatello; beefs up global brand, consumer practice

Chris Daniels May 03, 2011

NEW YORK: Burson-Marsteller has hired Lisa Travatello as global brand and consumer marketing practice chair and creative director, a new role aimed at growing the firm's practice.

Chamber of Commerce to hire firm to assess brand

Jaimy Lee March 21, 2011

WASHINGTON: The US Chamber of Commerce issued an RFP to five firms as the business group seeks to evaluate public perception of its brand in advance of its 100-year anniversary.

AstraZeneca brings in former JP Morgan Chase VP

Jaimy Lee March 09, 2011

WILMINGTON, DE: AstraZeneca hired Stephanie Jacobson as a director of brand corporate affairs.

Planned Parenthood set to retrain staff

Jaimy Lee February 10, 2011

One reason why Planned Parenthood publicly announced its plans to retrain staff was to reaffirm employee and public trust in the nonprofit's mission and brand.

Journalist Q&A: Ann Shoket, Seventeen

Bernadette Casey February 01, 2011

Seventeen editor-in-chief Ann Shoket talks to Bernadette Casey about keeping up with today's teens and the need for a holistic approach to maintain the brand's relevance

Proper crisis management can go a long way toward protecting the brand

Anita Dunn September 01, 2010

When the USDA, the White House, and the mainstream media fell prey to a doctored video that claimed to give reverse racism a name - Shirley Sherrod - it underscored the need for organizations large and small to review their crisis communications plans, particularly given the speed of information flow in our digital age.

Public affairs and PR seek consistency

Lane Bailey July 26, 2010

There was a time, not that long ago, when a company's public policy needs could be kept entirely separate from the rest of its business.

Purpose can drive brand creativity

Diana Littman Paige June 25, 2010

I want to share some insights into the future of brand building.

Food and beverage companies face a PR challenge

Eric Bovim June 04, 2010

First Lady Michelle Obama made big news earlier this year when she declared war on childhood obesity.

Org Chart: Jaguar Land Rover improves media plan

Erica Iacono June 01, 2010

In January 2009, Ford sold off its Jaguar and Land Rover brands to Indian company Tata.

Brands validate startups

Kristin Maverick April 11, 2010

Ann Taylor's Loft brand recently made noise when it put new site LiveLoveLoft.com on growing blog network Tumblr, a popular platform for hundreds of niche fashion bloggers.

Bausch & Lomb taps Schering-Plough execs as chairman, CEO

Jaimy Lee March 16, 2010

Bausch & Lomb announced this week that former Schering-Plough executives Fred Hassan and Brent Saunders were named chairman and CEO, respectively.

Visible Technologies adds brand reputation platform

Erica Morris March 02, 2010

BELLEVUE, WA: Visible Technologies, a social media and reputation management solutions provider, has released truReputation.

Toyota drops below Hummer in public perception poll

Erica Morris February 04, 2010

Consumer opinion of Toyota has dropped below the Hummer, according to the latest report by YouGov BrandIndex, which the company shared with PRWeek.

Sundance Film Fest in brand heaven

Erica Morris February 02, 2010

I got to take in the Sundance Film Festival last week, and was treated to a behind-the-scenes look at how some of the program's VIPs and celebs spend their time.

Goldman Sachs opinion rating continues to fall

Erica Morris January 21, 2010

NEW YORK: Consumer opinion of Goldman Sachs continues to fall, despite a massive CSR campaign and recent revisions to the firm's much-criticized bonus plan.

Unemployment continues to sap consumer confidence

Erica Morris December 29, 2009

NEW YORK: Consumer confidence rose for the second straight month, up 2% from November, but overall it remains at historic lows, according to the monthly survey by The Conference Board Consumer Research Center.

King Pharmaceuticals taps Ruder Finn for pain brands

Jaimy Lee December 18, 2009

BRISTOL, TN: King Pharmaceuticals hired Ruder Finn to support the pharmaceutical company's portfolio of anti-pain brands.

Brands find new platform to make immediate impression

Kimberly Maul December 01, 2009

12seconds.tv is a video version of Twitter, allowing users to post 12-second video status updates.

Time-tested comms strategies still work in a changing world

Erica Iacono December 01, 2009

It's often said that during a recession what's old is new again.

Starbucks strives for instant gratification with Via launch

Aarti Shah December 01, 2009

Starbucks added more complexity to its brand this fall by launching Via, an instant coffee product.

Become the 'CEO of You' to build your personal brand

William Margaritis December 01, 2009

In a career spent managing corporate reputation, I've learned that a CEO who takes personal responsibility for the organization's reputation is hugely important.

Echo Media Group adds three clients

Christina Capodice November 19, 2009

LAKE FOREST, CA: Echo Media Group added Toyota Material Handling USA, Hawaiian Springs, and Wahoo's Fish Taco as clients.

Everlast tosses its hat into new ring

November 01, 2009

Everlast turns 100 on January 1, 2010.

Hasbro travels a popular road to mark Candy Land's 60th birthday

Kimberly Maul November 01, 2009

To celebrate Candy Land's 60th anniversary, Hasbro turned San Francisco's famed Lombard Street into a huge version of the board game.

'W' magazine finds room to accommodate Hotel Missoni

David Ward November 01, 2009

Who is your client and what are its media goals?

Luxury outlets adjust to the new economic reality

David Ward November 01, 2009

The recent decision by Time Inc. to discontinue its luxury-themed Style & Design supplement is evidence that while the rich may be different, they're not immune to the current economic recession.

Day is helping Ford tell a story of survival

Aarti Shah November 01, 2009

Ford's VP of communications Ray Day is tasked with keeping the company's current momentum going in the midst of a tough year for the US auto industry.