Brand Awareness

Grand Central taps Goodman as AOR

March 28, 2012

NEW YORK: New York City's Grand Central Terminal has named Goodman Media its AOR, handling retail and event work and the landmark's 100th anniversary in 2013.
 

Husqvarna names Ketchum US AOR

March 08, 2012

ATLANTA: Outdoor lawn and garden equipment company Husqvarna has selected Ketchum as AOR for its US business.
 

Phonak taps Ketchum as US AOR after review

February 29, 2012

WARRENVILLE, IL: Hearing technology manufacturer Phonak has selected Ketchum as its PR AOR in the US following a review.
 

Zevia selects Extension PR to boost brand awareness

February 23, 2012

LOS ANGELES: Zevia, a diet soda brand that uses the natural sweetener Stevia, has tapped Extension PR as its first AOR after a review process.
 

Dun & Bradstreet in final stages of RFP

February 17, 2012

SHORT HILLS, NJ: Dun & Bradstreet, a business information company, is in the final stages of an agency selection process.
 

Onyx Spirits teams up with Adams & Knight

February 15, 2012

AVON, CT: Onyx Spirits has hired agency Adams & Knight to increase awareness about its Onyx Moonshine product.
 

Treska names Zelo AOR

February 03, 2012

FORT WORTH, TX: Fashion accessory manufacturer Treska has selected Zelo Public Relations as AOR with the goal of increasing brand awareness.
 

Introducing 'Like-hating' to the PR lexicon

Curtis Hougland, Attention January 06, 2012

The preoccupation with gaining Facebook "Likes" is waning at last.
 

Lowdown: Lasting impact

January 01, 2012

Word-of-mouth marketing agency BzzAgent recently released results of its study analyzing the long-term effects of brand advocacy.
 

Syndicate named AOR for Caliche Rum

December 19, 2011

DALLAS: Rum producer Serrallés USA has selected Syndicate Media Group as AOR for its new Caliche Rum brand.
 

Aspex appoints Makovsky to bolster consumer promotions

November 28, 2011

HOLLYWOOD, FL: Aspex Eyewear has selected Makovsky & Company as its first AOR for the EasyClip, EasyTwist, Takumi, and Greg Norman brands.
 

Benetton pulls controversial ad hours after debut

November 17, 2011

Just hours after launching an ad campaign depicting world leaders kissing, Italian clothing company Benetton pulled the ad showing Pope Benedict XVI locking lips with prominent Egyptian imam Sheik Ahmed al-Tayeb.
 

YoCrunch selects opportune time to boost digital efforts

November 01, 2011

In August, YoCrunch kicked off its first integrated marketing campaign to build brand visibility and engage consumers.
 

CMO Q&A: Lauren Flaherty, Juniper Networks (Extended)

November 01, 2011

Juniper Networks CMO Lauren Flaherty speaks with Lindsay Stein about building brand awareness and relevance beyond a b-to-b audience
 

Sleep Number promotes brand story

October 12, 2011

PLYMOUTH, MN: Bed and mattress brand Sleep Number is using traditional and social media outreach, including Twitter chats, to promote itself to consumers.
 

Earthbound Farm hires BBMG

October 07, 2011

NEW YORK: Organic food producer Earthbound Farm has chosen BBMG to boost its brand positioning.
 

MWW named AOR for Nextag

October 06, 2011

SAN MATEO, CA: Price-comparison website Nextag has selected MWW Group as its first AOR, following a two-round RFP process involving six agencies.
 

Hiscox puts on a show to position itself as a unique insurance brand

October 01, 2011

Hiscox, a specialist insurance company, launched its direct and online small-business products in the US and was looking for a unique way to increase brand awareness.
 

Warner Communications adds three accounts

September 12, 2011

MANCHESTER-BY-THE-SEA, MA: Warner Communications recently increased its client roster by winning accounts for NineSigma, Equilar, and Dancing Deer Baking Company.
 

Shaq's retirement kick-starts Tout's brand awareness push

September 01, 2011

Shaquille O'Neal approached Tout, a social media platform that allows people to provide real-time video updates, to say he was interested in using the service to announce his retirement.
 

Scott-Perkins takes lead marketing role at Carol's Daughter

August 17, 2011

NEW YORK: Beauty product brand Carol's Daughter has hired Olivia Scott-Perkins as CMO to help broaden the company's marketing efforts.
 

O'Malley Hansen wins three Hanes brands

August 12, 2011

WINSTON SALEM, NC: O'Malley Hansen Communications has been named AOR for Hanesbrands' intimate apparel lines Bali, Playtex, and Wonderbra, following a competitive RFP process.
 

Enchanted Rock Vodka launch uses green messaging to target Texans

May 13, 2011

Texas-based Rebecca Creek Distillery asked Concussion, which has worked with the company on various PR projects, to develop a media relations-based campaign to help promote its ultra premium Enchanted Rock Vodka in the Texas market shortly after it launched late last year.
 

Intuit hits SXSW to bolster awareness of GoPayment

May 01, 2011

Intuit recently launched a product-specific Twitter handle for its mobile payment application GoPayment. It sought to boost awareness for the product at South by Southwest in Austin, TX.
 

Vistage International taps Definition 6 to lift brand awareness

Matthew Schwartz March 30, 2011

NEW YORK: Vistage International, a CEO organization with more than 14,000 members, has selected Definition 6 for public relations and strategic communications services. .
 

Nonprofit taps MKC

October 25, 2010

NEW YORK: Nonprofit amfAR hired Morris & King Company for PR support.
 

Warner gains four clients

May 21, 2010

MANCHESTER, MA: Warner Communications recently added four clients to its roster.
 

Television series hires VPE

April 29, 2010

LOS ANGELES: Dos y Dos, a live-action children's television series, hired VPE PR as its AOR.
 

PR's role in the marketing mix expands

MaryLee Sachs April 05, 2010

My favorite word at the moment is "blur" and how it relates to the indistinction between my professional and my personal life, between gender roles, and between marketing and the business of PR.
 

Sundance Film Fest in brand heaven

February 02, 2010

I got to take in the Sundance Film Festival last week, and was treated to a behind-the-scenes look at how some of the program's VIPs and celebs spend their time.
 
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