Brand Ambassadors

Trane looks for ambassadors for 100th anniversary

Brittaney Kiefer April 22, 2013

TYLER, TX: Trane, the air conditioning business of Ingersoll Rand, is conducting a nationwide search for two brand ambassadors to mark its 100th anniversary.

Celebrity behavior can be difficult to endorse

Michael Lasky, Davis & Gilbert March 29, 2013

Social media has led to an increasing variety of ways celebrity endorsers can commit public acts that may reflect badly on or embarrass a brand.

Organizations that overemphasize celebrity founders risk their reputations

Catherine “Kiki” McLean, Porter Novelli October 26, 2012

The world market has become a place where the power of an individual celebrity brand can overpower the institution meant to benefit from that brand.

Rogers & Cowan tapped for Fergie's brands

Lindsay Stein September 24, 2012

NEW YORK: Rogers & Cowan was selected as the first PR agency partner for music artist Fergie's brand extensions, following a competitive review.

The power of CSR in building consumer relationships

Liz Kaplow, Kaplow May 16, 2012

Understanding the need for human connection is critical for any company that wants to create deeper relationships with its consumers and to elevate them to brand supporters and advocates.

Employees at center of today's comms strategies

Virgil Dickson April 18, 2012

WASHINGTON: Companies like Kraft, IBM, and Taco Bell have found that the key to success for many of its communications and business initiatives is employee input and participation.

Brands debate English vs. Spanish for Hispanic social media outreach

Chris Daniels April 13, 2012

MIAMI: Marketers are taking advantage of opportunities to target Hispanic consumers with social media, relying on bloggers and brand advocates to tell their stories with authenticity.

It's the end of the world as we know it (and I feel fine)

David Richeson, Kaplow Communications March 30, 2012

A year ago, the head of marketing and communications for an iconic American brand told me that the job of communicating with the consumer had changed more in the past three years than it had in the past 30.

Companies equip employees to be effective brand champions

Danielle Drolet January 01, 2012

Beginning in June 2011, about 65 US PepsiCo employees of various career levels and functions began the first of their monthly WebX lunch meetings.

Video: Paula Hoyas, La-Z-Boy

Lindsay Stein December 22, 2011

PRWeek's Lindsay Stein speaks to Paula Hoyas, VP of merchandising at La-Z-Boy, about the company's new marketing strategy to reach women.

Graeter's Ice Cream expands with 'Fanbassadors'

Lindsay Stein December 05, 2011

CINCINNATI: Graeter's Ice Cream is leveraging a brand ambassador program as the company expands to four new markets.

Clearasil launches Facebook search

Lindsay Stein October 11, 2011

PARSIPPANY, NJ: Clearasil has launched a Facebook campaign to find brand ambassadors.

Intuit hits SXSW to bolster awareness of GoPayment

Bernadette Casey May 01, 2011

Intuit recently launched a product-specific Twitter handle for its mobile payment application GoPayment. It sought to boost awareness for the product at South by Southwest in Austin, TX.

Cause marketing at 30,000 feet

October 22, 2010

I've been traveling a lot lately for PRWeek business and so I've become somewhat of a connoisseur of airlines and their practices.

Sharpie highlights creativity with expanded Sharpie Squad program

Kimberly Maul April 13, 2010

OAKBROOK, IL: Sharpie introduced its 2010 Sharpie Squad this week, highlighting 20 artists, bloggers, and customers who have found creative uses of Sharpie products and who will serve as brand ambassadors.