Book Publishing

HarperCollins creates 'Inkpop' social site for teens, authors

Kimberly Maul January 27, 2010

NEW YORK: HarperCollins launched an online social networking platform for teens called Inkpop, expanding on the book publisher's digital strategy, which includes reaching out more directly to consumers.

Borders hires new VP of customer loyalty

Kimberly Maul December 31, 2009

ANN ARBOR, MI: Borders Group hired Dan Angus as VP of customer loyalty, reporting to Bill Dandy, group SVP of marketing, effective January 4.

A book launch gets a social twist

Tanya Lewis December 18, 2009

Pulitzer Prize winning journalists Nicholas Kristof and Sheryl WuDunn didn't want to simply promote their new book Half the Sky: Turning Oppression into Opportunity for Women Worldwide (published by Knopf September 14).

TransMedia Group hired to debunk '2012' scenarios

Kimberly Maul November 23, 2009

BOCA RATON, FL: Author Bob Waxman hired TransMedia group to promote his new book 2012: The Ultimate Meaning

Destination DC builds tourism campaign around 'Lost Symbol'

Kimberly Maul September 18, 2009

WASHINGTON: Destination DC, the city's official convention and tourism corporation, launched a tourism campaign, promoting locations featured in Dan Brown's new book, 'The Lost Symbol,' which is set in Washington.

Borders taps Twitter for 'Lost Symbol' treasure hunt

Kimberly Maul September 14, 2009

ANN ARBOR, MI: Borders is using Twitter to build buzz around the much-anticipated new book from Dan Brown, 'The Lost Symbol.'

Zondervan hires Jason Vine as VP of PR and comms

Kimberly Maul July 10, 2009

GRAND RAPIDS, MI: Zondervan, the Christian publishing division of HarperCollins, hired Jason Vines as VP of PR and communications.

Marketing your book on the Web

Kimberly Maul March 19, 2009

On Wednesday evening, I attended a panel on online marketing for books. The NYC Chapter of the Women's National Book Association hosted Getting the...

'Washington Post' closes stand-alone book section

Kimberly Maul January 28, 2009

The Washington Post is the latest major news outlet to change its stand-alone book section. Book World will no longer appear in print,...

Unlikely allies: video games and books

Kimberly Maul October 06, 2008

Publishers are always on the lookout for ways to make reading more attractive to kids and teens. Lately, several publishers have introduced online games to...