Blogs

Journalist Q&A: Kara Swisher, All Things Digital

Aarti Shah July 02, 2009

Kara Swisher is co-executive editor of the Dow Jones-owned All Things Digital. She talks to Aarti Shah about the leaner nature of online journalism and the monetization of Web 2.0.
 

FTC proposal could vastly alter blogger relations

Julia Hood July 02, 2009

In 1998, a California-based consumer activist by the name of Mark Kasky filed a lawsuit against Nike.
 

Quicken reaches money-managing, young consumers with iPhone app

Aarti Shah July 01, 2009

Quicken wanted to reach the 25- to 35-year-old "paycheck-to-paycheck" demographic that is just learning to manage its money.
 

With social media, PR pros can no longer be anonymous

Matt Broder July 01, 2009

Am I the only PR professional having a crisis these days?
 

Pekarek is an advocate for change at GSK

Jaimy Lee July 01, 2009

When Nancy Pekarek assumed her new position as the VP of communications for GlaxoSmithKline, it was the next step in a 15-year career with the second-largest pharma company in the world.
 

Former Ketchum VP Andrews launches social media agency

Frank Washkuch June 29, 2009

ATLANTA: James Andrews, former VP and director of interactive at Ketchum, has left the agency to launch Everywhere, a social media-focused practice.
 

Tennis' big tournaments serve up buzz

BuzzLogic June 24, 2009

Interest in tennis hit high levels last month with Roger Federer's French Open victory, and it continues as Wimbledon gets under way.
 

The revolution will be Tweeted

June 19, 2009

As the events in Iran demonstrated this week, social media is playing a defining role in global public affairs.
 

American Heart Association launches BetterU with blogger support

Jaimy Lee June 15, 2009

DALLAS: The American Heart Association is using social media and blogger outreach to raise awareness about the nonprofit's new online fitness and nutrition program, BetterU.
 

Interview: Taegan Goddard, Political Wire

Frank Washkuch June 12, 2009

Taegan Goddard launched Political Wire more than 10 years ago after working as a political aide.
 

Kazakhstan hires Policy Impact Communications

Jaimy Lee June 11, 2009

WASHINGTON: The Ministry of Foreign Affairs of the Republic of Kazakhstan tapped Policy Impact Communications to develop and implement a PR campaign that will enhance the country's image in the US, according to a federal filing.
 

Industry group launches education campaign on advertising

Frank Washkuch June 11, 2009

NEW YORK: The Interactive Advertising Bureau (IAB) is conducting a campaign to educate lawmakers and consumers about the significance of Internet advertising to the economy.
 

Nonprofit expands, rebrands Jewish-focused Web site

Frank Washkuch June 10, 2009

NEW YORK: Nonprofit publisher Nextbook unveiled Tablet Magazine, an online portal about Jewish life, culture, and news, on June 8. The Web site is a rebranded and bigger version of Nextbook.org.
 

NBC News launches video news site for black consumers

Frank Washkuch June 09, 2009

NEW YORK: NBC News launched The Grio, a video-focused news Web site targeting black consumers, on June 8.
 

'Washington Post' launches healthcare panel microsite

Frank Washkuch June 09, 2009

WASHINGTON: The Washington Post launched Health Reform RX, an online discussion panel and microsite covering the US medical system and government healthcare policy, on June 9.
 

LGBT community more active with social media

Kimberly Maul June 09, 2009

ROCHESTER, NY: LGBT consumers are more heavily involved with blogs and social media than their heterosexual counterparts, according to a recent national survey from Harris Interactive.
 

True/Slant beta version launches

Frank Washkuch June 08, 2009

NEW YORK: True/Slant, a news Web site buoyed by editorial contributions from 100 "entrepreneurial journalists" and a sales program that allows marketers their own advertorial pages, launched in beta on June 8.
 

'New York Observer,' advocacy group launch NYFi site

Frank Washkuch June 05, 2009

NEW YORK: The New York Observer and the Personal Democracy Forum, a conference and Web site on technology, politics, and society, launched the New York Future Initiative (NYFi) site on June 2 to engage consumers about New York City's development in the 21st century.
 

GigaOM launches subscription service

Frank Washkuch June 01, 2009

SAN FRANCISCO: Technology blog GigaOM announced the launch of GigaOM Pro, a subscription-based research and analysis service featuring content by its analysts and an in-house editorial team, on May 28.
 

Aussie tie-in boosts Tim Tam debut

Tanya Lewis June 01, 2009

Tim Tam is an iconic, best-selling cookie brand in Australia that's made by Pepperidge Farm's (PF) sister company Arnott's.
 

Set your CEO on the right blogging course

Aarti Shah May 29, 2009

Not every CEO should blog, but the ones who do should heed to lessons learned since the practice hit it big several years ago.
 

Summer movie chatter on the social Web

May 27, 2009

The unofficial start to summer, Memorial Day, has come and gone, and while many consumers' primary activities this summer will take place outdoors, BuzzLogic took a look at a popular indoor summer activity: going to the movies.
 

'Esquire' leverages still photos of actress to promote June issue

Frank Washkuch May 26, 2009

NEW YORK: Esquire magazine conducted a blog outreach effort this month, leveraging the popularity of actress Megan Fox, to promote its June issue.
 

White House's social media push still leaves room for traditional media

Frank Washkuch May 24, 2009

WASHINGTON: The Obama administration has made it clear that it enjoys taking its message straight to consumers via social media - early and often. Yet that attention to new media isn't necessarily occurring at the expense of the traditional press.
 

AOL launches pet-centric news, features site

Frank Washkuch May 22, 2009

NEW YORK: AOL's MediaGlow Web publishing unit launched PawNation.com, a Web site with pet-focused news and features, on May 18.
 

'New York Times' to replace The City with Metropolitan

Frank Washkuch May 22, 2009

NEW YORK: The New York Times will launch its Metropolitan section on May 24.
 

PricewaterhouseCoopers report: Newspapers must add niche content

Frank Washkuch May 22, 2009

NEW YORK: To increase revenue, newspapers should add niche content offerings to their general news products, according to recommendations released this month by PricewaterhouseCoopers.
 

The 'Web Age' offers unique opportunities for PR pros

Mike Greece May 21, 2009

The new "business normal" spawned by the Web contains both promise and peril, continuous change, and a significant opportunity for the emergence of "best of breed" PR pros who understand this new landscape and can deal with the increasing democratization of information.
 

Vick to do 'boots-on-the-ground' advocacy for Humane Society

Frank Washkuch May 21, 2009

WASHINGTON: Former National Football League (NFL) star Michael Vick has agreed to do advocacy work for the Humane Society of the US, possibly including speaking engagements and the retraining of pit bulls.
 

GlaxoSmithKline launches blog, Twitter feed to encourage dialogue

Jaimy Lee May 20, 2009

PHILADELPHIA: GlaxoSmithKline launched a corporate blog this week, fueling the pharmaceutical company's position as a social media leader for the healthcare industry.
 

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