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Video: Katherine Barna, Tumblr

Lindsay Stein October 21, 2011

Katherine Barna, head of communications at Tumblr, discusses the advantages of using the fast-growing blogging platform and the company's communications structure.

Honda ties launch of Civic to aspiring songwriters

Michelle Lodge May 18, 2011

TORRANCE, CA: Honda is using music and social media in an attempt to capture the Gen Y customer in a new campaign centered on the launch last month of its redesigned Civic.

Journalist Q&A: Christine Coppa, Parenting.com

Erica Iacono September 24, 2010

Christine Coppa writes the Mama's Boy blog for Parenting.com. She speaks to Erica Iacono about the "mommy blogger" label and more.

'Jersey Shore' gets the royal PR treatment

Erica Iacono July 28, 2010

MTV is pulling out all the stops to help promote the second season of its wildly, if still inexplicably, popular show "Jersey Shore," which premieres tomorrow night.

Study compares bloggers' social media usage to public

Chris Daniels April 15, 2010

BELMONT, CA: Seventy-three percent of adults who are online engage in social media every week, according to the BlogHer-iVillage 2010 Social Media Matters Study.

SheBlogs founders introduce newswire service BlogWire

Kimberly Maul March 30, 2010

BOCA RATON, FL: The founders of SheBlogs.org, which connects female bloggers with PR and marketing professionals, are launching a more centralized newswire service for bloggers called BlogWire on March 31.

GSK works with cancer survivor for 'Help Prevent' campaign

Chris Daniels March 17, 2010

PHILADELPHIA: GlaxoSmithKline (GSK) hired a real cervical cancer survivor for an awareness campaign aimed at young women.

VW gets a social media "Punch"

Kimberly Maul January 29, 2010

Volkswagen is taking us back to our childhood, bringing the VW bug punching game to social media.

PRNewsChannel gives away services in Twitter contest

Erica Morris January 22, 2010

PRNewsChannel is using a Twitter competition to give away free press release distributions in February.

Sun Life insurance renames Super Bowl stadium

Erica Morris January 21, 2010

Want a big way to make a splash come Super Bowl Sunday? Purchase the naming rights to the stadium where the big game is set to take place.

Study: Reporters turn to social media for research

Erica Morris January 20, 2010

NEW YORK: An "overwhelming" majority of journalists rely on social media sources for story research, according to a recent Cision survey.

Nintendo deal with Netflix points to changes in gaming industry

Erica Morris January 14, 2010

Nintendo said it will add Netflix movie streaming to its Wii console in the spring, a move some analysts believe was designed to boost a slow down in sales.

Haiti news shared through social media, PR services give back

Erica Morris January 14, 2010

CNN is reporting Web users are turning to tools like Twitter and blogs en masse to share and receive information on the earthquake in Haiti this week, which has left tens of thousands dead and many in need of aid.

Scripps to air 'Iron Chef' show for free

Erica Morris January 06, 2010

Scripps announced it will air the Food Network's "Iron Chef America: Super Chef Battle" for free on broadcast channels in New York and Connecticut, following a fee dispute between Cablevision and Scripps Networks.

Apple purchases mobile ad company Quattro

Erica Morris January 05, 2010

Apple has purchased mobile ad company Quattro Wireless, for a reported $300 million, according to The New York Times.

Tylenol expands recall on arthritis drug

Erica Morris December 31, 2009

Johnson & Johnson has recalled all Tylenol Arthritis Pain Caplet 100-count bottles, an extension of an earlier five-lot recall in November.

Disney sides with Fox in Time Warner dispute

Erica Morris December 30, 2009

Entertainment heavyweight Walt Disney Co. is chiming in on the Fox-Time Warner fee negotiations.

BoA to provide customers summary of mortgage information

Erica Morris December 30, 2009

In a show of customer communications, Bank of America Home Loans is set to provide customers with a one-page summary of key terms on their mortgage modifications.

Tweeters criticize PRSA closure of multicultural section

Erica Morris December 23, 2009

The Public Relations Society of America (PRSA) announcement that it will close its Multicultural Communications Section caused a backlash on Twitter, even generating a hashtag for the issue: #PRSAfail.

Nationwide app launch focuses on social media

Erica Morris December 22, 2009

COLUMBUS, OH: Nationwide is focusing on social media for the launch of its new car buying guide app.

Mozilla to launch mobile Web browser

Erica Morris December 22, 2009

Mozilla reportedly says it's days away from releasing a mobile phone version of its Firefox Web browser.

GM names ex-Microsoft financial officer CFO

Erica Morris December 21, 2009

Continuing a trend of major management shifts, General Motors has named Christopher Liddell the automaker's new CFO.

Dow Jones declares Tiger the new Clinton

Erica Morris December 17, 2009

The Dow Jones media lab has put out data comparing coverage of the Tiger Woods scandal with other figures' media mentions during times of crises.

PR not involved in latest Ikea review

Erica Morris December 16, 2009

Furniture giant Ikea's creative review, does not involve its PR agencies, Ikea PR manager Marty Marston told PRWeek.

White House power battle with banks continues

Erica Morris December 15, 2009

Citigroup and Wells Fargo said their individual banks will repay billions in TARP money lent to them, a move that in The Wall Street Journal's words will "begin extracting themselves from the U.S. government's grip."

Chrysler ad features Burmese dissident Aung San Suu Kyi

Erica Morris December 11, 2009

Chrysler has launched a commercial featuring Aung San Suu Kyi, 64-year-old Nobel Peace Prize laureate and Burmese pro-democracy dissident.

Celebrity spokesperson leads to success for Essure

Tanya Lewis December 11, 2009

When reality show celebrity Trista Sutter ("The Bachelorette" and "Dancing with the Stars") publicly announced she would have her tubes tied after her second child's birth in April 2009, Conceptus and AOR Loomis Group approached her with information about Essure, the company's permanent birth control device.

Goldman Sachs to replace execs' bonus pay with stock

Erica Morris December 10, 2009

Goldman Sachs has announced that its top 30 executives, including CEO Llyod Blankfein, will be receiving their year end bonuses in the form of restricted stock.

Zocalo, Marc Research create 'Recommendation Index'

Erica Morris December 10, 2009

CHICAGO: Zócalo Group and Marc Research, both part of Omnicom Group, have launched the Recommendation Index, a tool that allows marketers to see what products are being most recommended across a range of consumer categories.