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The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

P&G CEO steps down amid investor criticism

Lindsay Stein May 24, 2013

Procter & Gamble chairman and CEO Bob McDonald has stepped down from his role after pressure from activist investor Bill Ackman, among other critics.

Yahoo promises not to 'screw up' Tumblr

Brittaney Kiefer May 20, 2013

Just as Facebook assured users nothing would change when it acquired Instagram last year, Yahoo promised to keep Tumblr the same when it buys the blogging service for $1.1 billion.

Video gives Abercrombie 'a brand readjustment'

Lindsay Stein May 17, 2013

Los Angeles-based filmmaker Greg Karber has become a YouTube sensation after he released a video mocking Abercrombie & Fitch for offensive remarks made by the brand's CEO.

Trail Watch

Trail Watch follows public affairs issues and political campaigns in the countdown to the 2012 elections.

Obama takes Hispanic, women voters to seal win

Frank Washkuch November 07, 2012

President Barack Obama handily won re-election Tuesday night, taking more than 300 electoral votes. His campaign's outreach to Hispanic and women voters, and the Romney team's reliance on white voters, was largely cited as the reason why.

Election Day: What message will the voters remember?

Frank Washkuch November 06, 2012

When the books are closed on the 2012 presidential election, which campaign message will have prevailed, "Forward" or "Believe in America?" "Osama bin Laden is dead and GM is alive?" or "We can do better?"

Campaigns lawyer up in preparation for a recount

Virgil Dickson November 06, 2012

With what is likely to be a razor-thin margin of victory in the presidential race, both Mitt Romney and President Barack Obama are lawyering up in preparation for a recount.

PRWeek Insider

Each week, PRWeekus.com will feature a guest blogger on its Insider blog.

Let's bring old school PR flavor back

Chris Blake, Burson-Marsteller May 24, 2013

Communication exchanges between PR professionals and journalists can often times feel rushed. I worry that some of my fellow Generation Y PR professionals do not value face-to-face meetings with journalists.

Wise words that have stuck

Chris Blake, Burson-Marsteller May 22, 2013

I had the great privilege of hearing our firm's founder, Harold Burson, speak at Boston University in 2011, and I will never forget the pearls of wisdom that he shared with the audience.

The Bay Area is booming

Chris Blake, Burson-Marsteller May 20, 2013

There is no denying the San Francisco Bay Area is buzzing with excitement about technology and innovation, which is giving some long-time residents 90s tech boom deja vu.

Steve Barrett on PR

Editor-in-chief Steve Barrett's take on corporate communications and PR.

Walmart job an offer H+K's Bartlett couldn't refuse

Soon-to-depart Walmart EVP for corporate affairs and government relations Leslie Dach is undoubtedly one of the most respected and powerful people in the PR industry.

Big Data comes with Big Responsibility

As I tried to enter the Upper East Side mansion where the Financial Times' 125th anniversary party was taking place a couple of weeks ago the room was so busy I literally couldn't get through the door.

The revolution will not be televised: it's gone mobile

The findings of PRWeek's Agency Business Report and the slew of rationalizations of communications under the marketing function at companies including SAP, Visa, P&G, Virgin America, and Allstate are two reflections of a world fundamentally changing over the past 12 months.