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The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

Yahoo promises not to 'screw up' Tumblr

Brittaney Kiefer May 20, 2013

Just as Facebook assured users nothing would change when it acquired Instagram last year, Yahoo promised to keep Tumblr the same when it buys the blogging service for $1.1 billion.

Video gives Abercrombie 'a brand readjustment'

Lindsay Stein May 17, 2013

Los Angeles-based filmmaker Greg Karber has become a YouTube sensation after he released a video mocking Abercrombie & Fitch for offensive remarks made by the brand's CEO.

Fleishman panel highlights ways to reach diasporas

Virgil Dickson May 16, 2013

Private-sector and nonprofit leaders noted the importance of driving consumer action through social media during a panel discussion hosted by FleishmanHillard on Monday at the 2013 Global Diaspora Forum in Washington DC.

Trail Watch

Trail Watch follows public affairs issues and political campaigns in the countdown to the 2012 elections.

Obama takes Hispanic, women voters to seal win

Frank Washkuch November 07, 2012

President Barack Obama handily won re-election Tuesday night, taking more than 300 electoral votes. His campaign's outreach to Hispanic and women voters, and the Romney team's reliance on white voters, was largely cited as the reason why.

Election Day: What message will the voters remember?

Frank Washkuch November 06, 2012

When the books are closed on the 2012 presidential election, which campaign message will have prevailed, "Forward" or "Believe in America?" "Osama bin Laden is dead and GM is alive?" or "We can do better?"

Campaigns lawyer up in preparation for a recount

Virgil Dickson November 06, 2012

With what is likely to be a razor-thin margin of victory in the presidential race, both Mitt Romney and President Barack Obama are lawyering up in preparation for a recount.

PRWeek Insider

Each week, PRWeekus.com will feature a guest blogger on its Insider blog.

The Bay Area is booming

Chris Blake, Burson-Marsteller May 20, 2013

There is no denying the San Francisco Bay Area is buzzing with excitement about technology and innovation, which is giving some long-time residents 90s tech boom deja vu.

Just press pause

Olga Fleming, Cohn & Wolfe May 17, 2013

One paradigm stands in the way of all communication programs, materials, and strategic thinking we bring to bear: lack of time.

Does it apply to me? How to improve messaging in healthcare communications

Olga Fleming, Cohn & Wolfe May 15, 2013

Message development is a science and an art.

Steve Barrett on PR

Editor-in-chief Steve Barrett's take on corporate communications and PR.

Big Data comes with Big Responsibility

As I tried to enter the Upper East Side mansion where the Financial Times' 125th anniversary party was taking place a couple of weeks ago the room was so busy I literally couldn't get through the door.

The revolution will not be televised: it's gone mobile

The findings of PRWeek's Agency Business Report and the slew of rationalizations of communications under the marketing function at companies including SAP, Visa, P&G, Virgin America, and Allstate are two reflections of a world fundamentally changing over the past 12 months.