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The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

Facebook shares sink throughout Monday

Beth Krietsch May 21, 2012

Following its highly anticipated IPO on Friday, Facebook shares sank steadily throughout Monday to $34.34 in the afternoon, a 10% decline from its closing price on Friday.

Federal Medtronic probe ends

Virgil Dickson May 18, 2012

A federal probe into whether Medtronic illegally promoted Infuse, a bone-graft product for unapproved uses, has drawn to a close.

Resume, diagnosis both cited in Thompson departure

Frank Washkuch May 14, 2012

Yahoo said Sunday that CEO Scott Thompson will leave the company. However, the circumstances around his departure became murkier today.

Trail Watch

Trail Watch follows public affairs issues and political campaigns in the countdown to the 2012 elections.

Ron Paul suspends campaign spending

Virgil Dickson May 15, 2012

Mitt Romney's only remaining competition said he will no longer spend money to win new delegates in the remaining states that have yet to vote.

For a historic announcement, only traditional media will do

Frank Washkuch May 09, 2012

For all the talk about how this year's presidential election will be decided in controlled messages of 140 characters or less, its biggest moment so far was delivered on traditional media - in response to an unscripted moment during a TV interview. 20th century media isn't going down without a fight.

Obama reaches out to Asian Americans

Virgil Dickson May 09, 2012

Reaching out to a group as vast as Asian American Pacific Islanders requires a siloed approach to be effective, President Barack Obama said during a gala hosted by the Asian Pacific American Institute for Congressional Studies.

PRWeek Insider

Each week, PRWeekus.com will feature a guest blogger on its Insider blog.

Shareholder value starts within

Lisa Rose, Dix & Eaton May 21, 2012

Institutional investors have long dominated the investor relations agenda.

Reversing the Times Square effect

Liz Kaplow, Kaplow May 18, 2012

I love to sit across the table from someone and just talk.

The power of CSR in building consumer relationships

Liz Kaplow, Kaplow May 16, 2012

Understanding the need for human connection is critical for any company that wants to create deeper relationships with its consumers and to elevate them to brand supporters and advocates.