The Cycle Blog

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek's editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

Justice Department to pursue off-label pharma marketing

Jaimy Lee September 02, 2010

Allergan plead guilty to a misdemeanor charge and agreed to pay $600 million to settle civil and criminal allegations that the company illegally marketed Botox for off-label uses such as treating headaches and pain.
 

Breaking news from the Oval Office

Erica Iacono September 01, 2010

After President Obama's primetime address last night to the nation to officially declare the end of Operation Iraqi Freedom, the story was, not surprisingly, top news on all of the morning shows and in the newspapers.
 

Apple and the art of product announcements

Jason Shuffler September 01, 2010

Apple product announcements are becoming predictable, but from a communications standpoint that is partly what makes them a masterful display of communications.
 

MTV partners with Foursquare

Jaimy Lee September 01, 2010

MTV is partnering with Foursquare to offer check-ins as part of its "GYT: Get Yourself Tested" campaign. Users can get badges by checking in to health clinics to get tested for sexually transmitted diseases.
 

The Editor's Blog

The Editors' Blog will provide both information and issues relating to PRWeek and PRWeek.com, as well as posts about the industry from senior editors. This is where you will get your fill of the latest news affecting the industry and its trade publication.

New reporter

Erica Iacono November 12, 2009

I'm pleased to announce that Erica Morris has joined PRWeek's staff as a reporter, covering financial PR, IR, corporate communications, and PR services.
 

PRWeek's fall intern

Rose Gordon October 23, 2009

I'm remiss in not announcing this earlier, but please welcome the latest contributor to PRWeek: our fall semester editorial intern, Christina Capodice.
 

Summer intern

Rose Gordon June 11, 2009

Joining PRWeek for a summer editorial internship is MacAdam Smith - or just Adam, as we call him. He'll be helping out with PRWeekus.com, and...
 

Birthing of a monthly

Rose Gordon May 29, 2009

Today our newsroom was focused completely on one thing around 10:30 this morning: The new monthly print edition of PRWeek. Word got out early that...
 

PRWeek Insider

Each week, PRWeekus.com will feature a guest blogger on its new "Insider" blog.

Latino spending power reflected in travel market

Roxana Lissa August 30, 2010

Whether it's a trip to my homeland Buenos Aires for the holidays or a quick getaway to Catalina Island on a weekend, there's one thing that's certain: Latinos are not staying indoors.
 

Next Week's Blogger: Roxana Lissa, CEO, RL PR

August 27, 2010

Each week, PRWeekus.com features a guest blogger on its "Insider" blog. Next week's blogger is Roxana Lissa, CEO of RL PR.
 

Millennials seek meaning in business

Paul George August 25, 2010

Two important trends are about to clash and smart PR organizations can capitalize on them and their synergy to build more profitable businesses.
 

PR can ease fears about change

Paul George August 23, 2010

The president of TogoRun returned from a leadership training program and shared her thoughts about change.