The Cycle Blog

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek's editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

Does social media hype exceed reality for small biz?

Kimberly Maul March 17, 2010

A Wall Street Journal article looks at the impact social media is having on small businesses.
 

Kraft offers apologies for Cadbury factory closure

Erica Morris March 17, 2010

Kraft Foods is offering its apologies for going back on its promise to keep Cadbury's Somerdale factory open, following the food giant's acquisition of the British candy maker in January.
 

Bausch & Lomb taps Schering-Plough execs as chairman, CEO

Jaimy Lee March 16, 2010

Bausch & Lomb announced this week that former Schering-Plough executives Fred Hassan and Brent Saunders were named chairman and CEO, respectively.
 

Benefits for incorporating more social media into traditional entertainment

Kimberly Maul March 16, 2010

We've been following the ways that the entertainment industry is incorporating more social media elements into its outreach, whether at the Olympics, the Oscars, or the Grammy Awards.
 

The Editor's Blog

The Editors' Blog will provide both information and issues relating to PRWeek and PRWeek.com, as well as posts about the industry from senior editors. This is where you will get your fill of the latest news affecting the industry and its trade publication.

New reporter

Erica Iacono November 12, 2009

I'm pleased to announce that Erica Morris has joined PRWeek's staff as a reporter, covering financial PR, IR, corporate communications, and PR services.
 

PRWeek's fall intern

Rose Gordon October 23, 2009

I'm remiss in not announcing this earlier, but please welcome the latest contributor to PRWeek: our fall semester editorial intern, Christina Capodice.
 

Summer intern

Rose Gordon June 11, 2009

Joining PRWeek for a summer editorial internship is MacAdam Smith - or just Adam, as we call him. He'll be helping out with PRWeekus.com, and...
 

Birthing of a monthly

Rose Gordon May 29, 2009

Today our newsroom was focused completely on one thing around 10:30 this morning: The new monthly print edition of PRWeek. Word got out early that...
 

PRWeek Insider

Each week, PRWeekus.com will feature a guest blogger on its new "Insider" blog.

Twitter unveils @Anwhere platform during dull SXSW keynote

Dave Armon March 16, 2010

Twitter co-founder Evan Williams used his keynote speech at SXSW Interactive to demonstrate how the micro-blogging platform will integrate more easily with third-party web sites.
 

Cartoonist captures SXSW's odd artistic, corporate mix

Dave Armon March 15, 2010

A presentation by a corporate product manager-turned-cartoonist Tom Fishburne, senior marketing director of Europe at Method Products, captured the complex vibe of this week's SXSW Interactive conference.
 

Next week's blogger: Dave Armon, VP, strategic accounts, Context Optional

March 12, 2010

Each week, PRWeekus.com features a guest blogger on its "Insider" blog. Next week's blogger is Dave Armon, VP of strategic accounts at Context Optional.
 

Toyota's gestures vs. actions dilemna

Dean Crutchfield March 12, 2010

The dereliction surrounding Toyota's dire handling of the crisis has since stirred it from slumber and the sops being thrown our way, such as the latest advertising campaigns' claims, may calm our ire for now.