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The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

Bud Light takes a crack at classy with 'Platinum' beer

February 03, 2012

Anheuser-Busch has launched a new Bud Light product called Platinum, which is meant to be a more upscale option for light-beer drinkers.
 

Facebook files for IPO

February 01, 2012

The anticipation is over. Facebook has filed for a $5 billion initial public stock offering.
 

NYC's Ravitz to join News Corp.

January 31, 2012

Natalie Ravitz, director of communications and spokeswoman for New York City's Department of Education, has left to join News Corp. as CEO Rupert Murdoch's chief of staff, according to published reports.
 

PRWeek Insider

Each week, PRWeekus.com will feature a guest blogger on its Insider blog.

SOPA protests show commitment to fighting censorship

Emmanuel Tchividjian, Ruder Finn February 03, 2012

The Stop Online Piracy Act introduced by US Rep. Lamar Smith provoked strong opposition from the public, the blogosphere, and from Web content providers such as Wikipedia and Google.
 

Character defines the crisis response

Emmanuel Tchividjian, Ruder Finn February 01, 2012

On January 13, the Costa Concordia, a 144,000-ton, $600 million cruise ship with 4,200 passengers and crew members hit some rocks off the coast of the Italian island of Giglio and capsized.
 

Negative ads the norm, but not necessary

Emmanuel Tchividjian, Ruder Finn January 30, 2012

With the presidential election process in full swing, the public is subject to a great number of negative ad campaigns.
 

Steve Barrett on PR

Editor-in-chief Steve Barrett's take on corporate communications and PR.

Comms to play big part in Facebook post-IPO growth

Facebook dominated the news this week as it released its IPO filing with a view to raising $5 billion, which would value the social network at something in the region of $100 billion.
 

Let's cut the crap and get on with the work

Please excuse my bluntness, but there has been a lot of tiresome nonsense talked recently about the need to redefine PR for the modern age.
 

The cost of reputation and trust: priceless

Even Edelman's fiercest competitors would admit that the firm's Trust Barometer is one of the best gauges of corporate and institutional reputation out there and company boss Richard Edelman was at the World Economic Forum in Davos, Switzerland this week to launch the 2012 edition of the report.
 

Trail Watch

Trail Watch follows public affairs issues and political campaigns in the countdown to the 2012 elections.

GOP frontrunner Romney aims for Obama

February 01, 2012

In a message to supporters following his victory in Florida on Tuesday, Mitt Romney said he intends to hold President Barack Obama to a statement he made three years ago.
 

Cruelty meme 'dogs' Romney

January 31, 2012

All aspects of your life are open to scrutiny when running for president, including pet care credentials. And as careful as Mitt Romney has been to construct an apple pie like family scene, his competitors want the public to know how he treats man's best friend.
 

Sarah Palin: 'rage against the machine' [VIDEO]

January 30, 2012

The Republican queen of off-the-wall sound bites came up with a new one this weekend as she threw her support behind presidential candidate Newt Gingrich.