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The Cycle

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

NY federal prosecutor's comms officer to join SVC

Brittaney Kiefer June 13, 2013

Ellen Davis, the top public affairs executive for US federal prosecutors in New York, is joining Sard Verbinnen & Co., the firm that represents a $15 billion hedge fund under investigation by Davis' employer.

Booz Allen fights reputation damage due to NSA leak

Brittaney Kiefer June 11, 2013

Consulting giant Booz Allen Hamilton took additional steps to repair its reputation after former employee Edward Snowden leaked a secret US government surveillance program to media outlets.

Zynga CEO reaches out to employees about layoffs

Brittaney Kiefer June 03, 2013

Zynga CEO Mark Pincus sent a somber note to employees following the news of massive layoffs at the social gaming company.

Trail Watch

Trail Watch follows public affairs issues and political campaigns in the countdown to the 2012 elections.

Obama takes Hispanic, women voters to seal win

Frank Washkuch November 07, 2012

President Barack Obama handily won re-election Tuesday night, taking more than 300 electoral votes. His campaign's outreach to Hispanic and women voters, and the Romney team's reliance on white voters, was largely cited as the reason why.

Election Day: What message will the voters remember?

Frank Washkuch November 06, 2012

When the books are closed on the 2012 presidential election, which campaign message will have prevailed, "Forward" or "Believe in America?" "Osama bin Laden is dead and GM is alive?" or "We can do better?"

Campaigns lawyer up in preparation for a recount

Virgil Dickson November 06, 2012

With what is likely to be a razor-thin margin of victory in the presidential race, both Mitt Romney and President Barack Obama are lawyering up in preparation for a recount.

PRWeek Insider

Each week, PRWeekus.com will feature a guest blogger on its Insider blog.

Five reasons not to own a PR agency

Scott Signore, Matter Communications June 17, 2013

Lately I've been reflecting on the experience of having founded and managed a PR firm. I've thought about the early decision to go in this direction, but also the challenges along the way. I thought, too, about reasons why owning a PR agency may not make the most sense for others.

The client is always right, except when it's not

Richard Grove, Ink June 12, 2013

For more than 40 years, I've had drummed into my head and tried my darndest to believe and follow the No. 1 "truism" in PR and advertising: "the client is always right."

Is PR 3.0 a Trojan Horse?

Richard Grove, Ink June 10, 2013

There's nothing like a great story on CNBC, or in The Wall Street Journal, or even the local small-town gazette, to bring a smile to the CEO's face. Now that's worth charging for.