BlogHer

Influencing the influencers at BlogHer 2011

Chris Daniels August 05, 2011

More brands are recognizing the importance of the BlogHer conference, a pivotal yearly meeting that attracts key women influencers from across the online space.

PepsiCo ramps up digital efforts at BlogHer

Lindsay Stein July 29, 2011

PURCHASE, NY: PepsiCo will be attending the BlogHer conference in San Diego for the third time in August, and this year, the company will offer more digital and traditional initiatives than ever before.

Video: Elisa Camahort, cofounder and COO of BlogHer, and Gina Garrubbo, EVP of BlogHer

Jaimy Lee December 18, 2009

PRWeek reporter Jaimy Lee speaks with Elisa Camahort, cofounder and COO of BlogHer, and Gina Garrubbo, EVP of BlogHer, about the role of corporate sponsorships and the value of video.

Who says a lack of ethics doesn’t pay?

September 24, 2009

Just ask the folks at cosmetic surgery company Lifestyle Lift who were asked to write a check for $300,000 as part of a settlement...

Online food communities, outlets continue to grow

Jaimy Lee August 24, 2009

A growing focus on food, cooking, and food issues has led to an active online food community, which includes everything from celebrity chefs promoting themselves...

Women bloggers are not a target demographic

Chris Ditner August 06, 2009

If there is one thing that the recent standing-room-only BlogHer conference in Chicago should make clear, it's that women bloggers are not a target demographic.

Access and Twitalyzer analyze bloggers' social media influence

Kimberly Maul July 28, 2009

Access Communications partnered with Twitalyzer, which measures brands' and individuals' influence on Twitter, to analyze the social media influence of some of the bloggers...

Companies attend BlogHer to mix with bloggers

Kimberly Maul July 24, 2009

CHICAGO: As bloggers visit BlogHer's annual conference this weekend, companies like Scholastic, Nikon, Bill Me Later, and Zappos.com are leveraging the event as a chance to interact one-on-one with these influencers.