Blogging

How to write a blog post people will read

Thomas Hynes, PR Newswire May 09, 2012

For better or worse, catching people's attention is probably the most crucial component to a successful blog post.

New generation of influencers steps up at Fashion Week

Danielle Drolet February 10, 2012

Bloggers are infiltrating the front rows at New York Fashion Week runway shows, changing the ways brands market their collections.

Should your strategy be the same when pitching reporters and bloggers?

February 01, 2012

The principles of pitching bloggers and traditional reporters are the same, but the tactics differ.

Fashion brands incorporate bloggers in outreach design

Beth Krietsch January 01, 2012

As fashion bloggers gain more prominence among consumers, they are becoming an integral element of communications and marketing strategy for brands.

Video: Katherine Barna, Tumblr

Lindsay Stein October 21, 2011

Katherine Barna, head of communications at Tumblr, discusses the advantages of using the fast-growing blogging platform and the company's communications structure.

Nurses create blog to remedy confusion on pediatric issues

Beth Krietsch October 01, 2011

Knowing the Internet can reach parents everywhere, a group of eight nurses created a forum to provide answers to questions frequently posed by parents.

PepsiCo quenches thirst of many seeking SXSW news

Beth Krietsch June 01, 2011

PepsiCo has partnered with South By Southwest (SXSW) for the past three years, but in 2011 it sought to make an impact among digital influencers.

Summer initiative asks kids to read

Matthew McGevna June 01, 2011

Scholastic, PBS Kids, and iVillage have joined up to combat the "summer slide" by letting kids choose books they'd like to read during the summer.

Fuzzoodles Fiesta frenzy hits mommy blogger community

Tanya Lewis May 20, 2011

Giddy Up, a children's products and toy division of Elmers, says PR was beneficial in introducing Fuzzoodles, a new type of fuzzy noodle toy that can be used to create characters.

MS&L's Huckman launches healthcare blog

Jaimy Lee July 22, 2010

NEW YORK: MS&L has launched a healthcare blog penned by Mike Huckman, a former CNBC pharmaceutical reporter who joined the firm in May.

Wise social media counsel avoids lawsuits

May 07, 2010

The decision of a New Jersey court to order a blogger to reveal her sources is another stark reminder that the worlds of user-generated content and social media are just as subject to defamation procedures as professionally produced content.

Employees' personal brand can positively impact overall company

Jaimy Lee February 12, 2010

A decision by Forrester Research to ask its analysts to aggregate their industry-related blog content to the company Web site was criticized by some in the social media community.