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PR Newswire launches microsite for bloggers

Frank Washkuch April 16, 2012

NEW YORK: PR Newswire launched a dedicated portal for bloggers, online journalists, and hobbyists on Monday.

New generation of influencers steps up at Fashion Week

Danielle Drolet February 10, 2012

Bloggers are infiltrating the front rows at New York Fashion Week runway shows, changing the ways brands market their collections.

Should your strategy be the same when pitching reporters and bloggers?

February 01, 2012

The principles of pitching bloggers and traditional reporters are the same, but the tactics differ.

Fashion brands incorporate bloggers in outreach design

Beth Krietsch January 01, 2012

As fashion bloggers gain more prominence among consumers, they are becoming an integral element of communications and marketing strategy for brands.

Hearst's 'Country Living' props up blogger community

Danielle Drolet November 03, 2011

Country Living, a Hearst Corporation-owned magazine, recognized a number of bloggers today at its first Blue Ribbon Blogger Awards.

Brandlink stirs up loads of negative PR for itself

Frank Washkuch October 10, 2011

File this one under (should be) obvious PR don'ts: Hitting "reply all" when making derogatory comments about a reporter or blogger.

Influencing the influencers at BlogHer 2011

Chris Daniels August 05, 2011

More brands are recognizing the importance of the BlogHer conference, a pivotal yearly meeting that attracts key women influencers from across the online space.

Mamiverse.com is a new resource for Latina women

Beth Krietsch July 22, 2011

Mamiverse.com, a lifestyle and news-based media outlet for US-born Latinas, launched this week with Target as a leading retail advertising partner.

Comms pros adjust to new realities of blogger relations

Jason Shuffler December 01, 2010

Depending on whom you ask, PR's blogger relations might be either failing or acclimating to the evolving blogosphere landscape.

PR message getting lost to 48% of media, study says

Lindsey Siegriest September 15, 2010

NEW YORK: The message a company aims to portray is getting lost in translation to 48% of the mainstream media, according to a recent study conducted by Burson-Marsteller.

Latino group provides insights into Blogueras

Kimberly Maul August 18, 2010

Latina bloggers, also known as 'Blogueras,' are young and blog in both English and Spanish, according to a new survey from nonprofit Latinos in Social Media.

Response to James isn't great

Kimberly Maul July 09, 2010

When LeBron James told Jim Gray on ESPN last night he was going to play for the Miami Heat, people immediately started bashing the 25-year-old basketball superstar for the ultimate public dismissal of his hometown team.

FTC investigated Ann Taylor Loft, but no punishment

Kimberly Maul April 29, 2010

The Federal Trade Commission (FTC) looked into the recent blogger event hosted by Ann Taylor Loft, to see if it ran afoul of the federal agency's new disclosure guidelines, but did not punish the clothing retailer.

SheBlogs founders introduce newswire service BlogWire

Kimberly Maul March 30, 2010

BOCA RATON, FL: The founders of SheBlogs.org, which connects female bloggers with PR and marketing professionals, are launching a more centralized newswire service for bloggers called BlogWire on March 31.

Journalist Q&A: Ed Nardoza, EIC, 'WWD'; associate editorial director, Fairchild Fashion Group

Alexandra Bruell March 01, 2010

Ed Nardoza began writing earnings reports at Fairchild 30 years ago and has since been a reporter and editor at 'Footwear News' and 'DNR.' 'WWD's' editor-in-chief spoke to Alexandra Bruell about his new gig at the soon-to-launch menswear trade and what makes a solid PR contact

Five steps to securing your reputation in the blogosphere

Jeffrey Levine February 17, 2010

Corporate communications executives know they must be able to manage their company's reputation in the blogosphere, but few have developed a systematic, sophisticated strategy to do so.

Promoting diversity in Black History Month

Kimberly Maul February 12, 2010

Social media strategist Wayne Sutton is promoting various social media experts on his blog for 28 Days of Diversity and Black History Month.

P&G turns to Venus Williams to launch Tide sport product

Kimberly Maul February 12, 2010

CINCINNATI: Tide, a Procter & Gamble brand, launched a new product, Tide plus Febreze Freshness Sport, with tennis star Venus Williams, kicking off a holistic campaign including advertising, PR, in-store, and digital elements.

Ann Taylor Loft stumbles into criticism on blogger relations

Alexandra Bruell February 04, 2010

In the post-FTC ruling that bloggers must disclose freebies, Ann Taylor Loft is one of the first corporations to face backlash for an incentive program.

Haiti news shared through social media, PR services give back

Erica Morris January 14, 2010

CNN is reporting Web users are turning to tools like Twitter and blogs en masse to share and receive information on the earthquake in Haiti this week, which has left tens of thousands dead and many in need of aid.

Nationwide app launch focuses on social media

Erica Morris December 22, 2009

COLUMBUS, OH: Nationwide is focusing on social media for the launch of its new car buying guide app.

Video: Elisa Camahort, cofounder and COO of BlogHer, and Gina Garrubbo, EVP of BlogHer

December 18, 2009

PRWeek reporter Jaimy Lee speaks with Elisa Camahort, cofounder and COO of BlogHer, and Gina Garrubbo, EVP of BlogHer, about the role of corporate sponsorships and the value of video.

FTC guidelines go into effect Dec 1

Kimberly Maul December 01, 2009

Today is the day the new FTC guidelines kick into gear, requiring more disclosure from bloggers and other social media influencers who promote companies and brands.

Updated FTC guidelines spur a review of digital strategies

Kimberly Maul December 01, 2009

This summer, marketers and bloggers were on alert about the proposed changes to FTC guidelines on disclosure.

Will the updated FTC rules change the way you work with bloggers?

December 01, 2009

Access Communications' Susan Butenhoff and MWW's Joe Becker enter debate.

'Charmin Restrooms' campaign heads to Times Sq. with bloggers

Chris Daniels October 21, 2009

NEW YORK: Procter & Gamble's Charmin is using "real" people to promote its toilet paper brand, as part of a new twist on its long-running Charmin Restrooms campaign.

Technorati: 72% of bloggers are hobbyists

Rose Gordon October 19, 2009

Technorati is releasing its annual "State of the Blogosphere" report bit by bit over the next few days. The first day's data reveals that 72% of bloggers identify themselves as "hobbyists" or those who blog just for the fun of it, rather than a paycheck.