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 bloggers

Clever Girls platform manages blogger programs

April 10, 2013

SAN FRANCISCO: Social media and content marketing company Clever Girls Collective is rolling out a campaign management system to connect brands with bloggers.
 

Former Edelman executive debuts blogger venture

March 21, 2013

NEW YORK: Former Edelman digital SVP Danielle Wiley is behind a new joint venture called Massive Sway that connects brands and agencies with women bloggers.
 

Org Chart: Social media assists financial services firm with outreach efforts

February 01, 2013

Financial services company Northwestern Mutual was previously known as a quiet company, says Kimberley Goode, VP of communications and corporate affairs.
 

Critical Hit: Outreach to baby blogger best fit for mom apparel

January 01, 2013

As part of its celebration of 20 years in business, Bravado turned to our agency to highlight this milestone, but also to tout its philanthropic commitment, educate consumers, and increase reach.
 

Book drive leverages bloggers to raise eye care awareness

December 07, 2012

Nonprofit VSP Vision Care and AOR KCSA Strategic Communications recruited influential bloggers in key markets to compete in an EyeCare About Reading Book Drive Competition.
 

CorningWare parent World Kitchen names Zeno AOR

November 28, 2012

ROSEMONT, IL: Housewares company World Kitchen, whose brands include CorningWare, Corelle, and Pyrex, has selected Zeno Group as AOR.
 

Should PR pros demand the right to check quotes before publication?

November 01, 2012

It's understandable that PR pros worry about the images of their clients. However, journalists and bloggers are under no obligation to let them see quotes before a story is published. On the record means on the record.
 

Should PR agencies pay bloggers for coverage promoting their clients?

October 01, 2012

Blogger payments is a murky area for many communications professionals. However, PR pros are better off sticking to the old standard of relying on their abilities, rather than their checkbooks. It makes for better content.
 

Samsung's blogger relations failure

September 26, 2012

Nearly a decade after bloggers first gained prominence as a more flexible alternative to mainstream media reporters, some companies are still clueless about how to deal with them.
 

On the minds of mom bloggers

Brooke Hovey, Cohn & Wolfe August 08, 2012

Last week, Cohn & Wolfe joined more than 5,000 diverse female bloggers in New York City for the eighth annual BlogHer conference.
 

Video: Elisa Camahort Page, BlogHer

August 03, 2012

BlogHer co-founder and COO Elisa Camahort Page talks with PRWeek consumer reporter Lindsay Stein about what's new this year at the 8th annual BlogHer conference, such as President Obama's live webcast and HealthMinder Day.
 

BlogHer exhibitors use interactive approach

August 03, 2012

The 8th annual BlogHer Conference in New York is bigger than ever with 5,100 attendees, compared to 4,200 in 2011, and exhibitors have to try hard to attract the attnetion of bloggers with interactive marketing techniques.
 

Pringles leverages music, Perez Hilton for campaign

July 30, 2012

BATTLE CREEK, MI: Kellogg's Pringles brand has launched a campaign to attract music lovers, leveraging the shape of its can packaging and celebrity blogger Perez Hilton.
 

Glad puts mom at the heart of year-long social campaign

July 18, 2012

OAKLAND, CA: The Clorox Company's Glad brand will launch a year-long interactive social media campaign next week to engage mothers.
 

Are bloggers vital to the media mix and how do PR pros build good relationships?

June 26, 2012

How PR practitioners can build solid relationships with bloggers.
 

PR Newswire launches microsite for bloggers

April 16, 2012

NEW YORK: PR Newswire launched a dedicated portal for bloggers, online journalists, and hobbyists on Monday.
 

New generation of influencers steps up at Fashion Week

February 10, 2012

Bloggers are infiltrating the front rows at New York Fashion Week runway shows, changing the ways brands market their collections.
 

Should your strategy be the same when pitching reporters and bloggers?

February 01, 2012

The principles of pitching bloggers and traditional reporters are the same, but the tactics differ.
 

Fashion brands incorporate bloggers in outreach design

January 01, 2012

As fashion bloggers gain more prominence among consumers, they are becoming an integral element of communications and marketing strategy for brands.
 

Hearst's 'Country Living' props up blogger community

November 03, 2011

Country Living, a Hearst Corporation-owned magazine, recognized a number of bloggers today at its first Blue Ribbon Blogger Awards.
 

Brandlink stirs up loads of negative PR for itself

October 10, 2011

File this one under (should be) obvious PR don'ts: Hitting "reply all" when making derogatory comments about a reporter or blogger.
 

Influencing the influencers at BlogHer 2011

August 05, 2011

More brands are recognizing the importance of the BlogHer conference, a pivotal yearly meeting that attracts key women influencers from across the online space.
 

Mamiverse.com is a new resource for Latina women

July 22, 2011

Mamiverse.com, a lifestyle and news-based media outlet for US-born Latinas, launched this week with Target as a leading retail advertising partner.
 

Comms pros adjust to new realities of blogger relations

December 01, 2010

Depending on whom you ask, PR's blogger relations might be either failing or acclimating to the evolving blogosphere landscape.
 

PR message getting lost to 48% of media, study says

September 15, 2010

NEW YORK: The message a company aims to portray is getting lost in translation to 48% of the mainstream media, according to a recent study conducted by Burson-Marsteller.
 

Latino group provides insights into Blogueras

August 18, 2010

Latina bloggers, also known as 'Blogueras,' are young and blog in both English and Spanish, according to a new survey from nonprofit Latinos in Social Media.
 

Response to James isn't great

July 09, 2010

When LeBron James told Jim Gray on ESPN last night he was going to play for the Miami Heat, people immediately started bashing the 25-year-old basketball superstar for the ultimate public dismissal of his hometown team.
 

FTC investigated Ann Taylor Loft, but no punishment

April 29, 2010

The Federal Trade Commission (FTC) looked into the recent blogger event hosted by Ann Taylor Loft, to see if it ran afoul of the federal agency's new disclosure guidelines, but did not punish the clothing retailer.
 

SheBlogs founders introduce newswire service BlogWire

March 30, 2010

BOCA RATON, FL: The founders of SheBlogs.org, which connects female bloggers with PR and marketing professionals, are launching a more centralized newswire service for bloggers called BlogWire on March 31.
 

Journalist Q&A: Ed Nardoza, EIC, 'WWD'; associate editorial director, Fairchild Fashion Group

March 01, 2010

Ed Nardoza began writing earnings reports at Fairchild 30 years ago and has since been a reporter and editor at 'Footwear News' and 'DNR.' 'WWD's' editor-in-chief spoke to Alexandra Bruell about his new gig at the soon-to-launch menswear trade and what makes a solid PR contact
 
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