blogger outreach

ING campaign aims for investors by way of bloggers

Erica Morris January 11, 2010

WILMINGTON, DE: ING Direct's ShareBuilder launched a social media campaign this month to coincide with the group's new TV ad campaign.
 

Welcome 2010 and the marketing mash-up

Susan Thomas December 23, 2009

You may remember when the term mash-up became popular in 2001 as a reference to blending music to create new songs.
 

Tourism BC leverages Olympic attention

Chris Daniels December 17, 2009

VANCOUVER: Host cities for the Olympics are given a rare global spotlight that few let go to waste, and British Columbia is no different.
 

Will the updated FTC rules change the way you work with bloggers?

December 01, 2009

Access Communications' Susan Butenhoff and MWW's Joe Becker enter debate.
 

Treasury hosts roundtable with bloggers

Erica Morris November 16, 2009

The Treasury Department hosted a roundtable discussion earlier this month, inviting writers from the economic blogosphere to sit down with senior officials.
 

Navigating the changing media landscape

October 27, 2009

I've been asked the question more than once from clients and others: What's the role of PR when traditional media dies?
 

AIG and Daily Kos - the novel?

Tonya Garcia November 20, 2008

Perturbed by the numerous stories about AIG spending money on luxury trips after receiving additional government funds, SusanG, aka Susan Gardner, executive editor of...
 

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