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blogger outreach

Child's Play adds Gund to client roster

Lindsay Stein February 07, 2012

NEW YORK: Child's Play Communications has added plush toy manufacturer Gund to its client roster.

Should your strategy be the same when pitching reporters and bloggers?

February 01, 2012

The principles of pitching bloggers and traditional reporters are the same, but the tactics differ.

Ball Park targets women by poking fun at 'guy time'

Lindsay Stein January 24, 2012

CHICAGO: Sara Lee is targeting women by promoting its Ball Park hot-dog brand as the No. 1 food for men.

OpenSky boosts outreach for Martha Stewart alliance

Lindsay Stein November 28, 2011

NEW YORK: OpenSky.com, a website that allows consumers to customize their shopping experiences by following experts in home, fashion, and food, is promoting its partnership with Martha Stewart Living Omnimedia.

Hearst's 'Country Living' props up blogger community

Danielle Drolet November 03, 2011

Country Living, a Hearst Corporation-owned magazine, recognized a number of bloggers today at its first Blue Ribbon Blogger Awards.

Brandlink stirs up loads of negative PR for itself

Frank Washkuch October 10, 2011

File this one under (should be) obvious PR don'ts: Hitting "reply all" when making derogatory comments about a reporter or blogger.

Chobani kicks off campaign targeting families

Lindsay Stein September 23, 2011

NORWICH, NY: Yogurt brand Chobani has launched an interactive campaign targeting families to promote its yogurt line for children, Chobani Champions.

Urban Decay builds brand visibility with pizza

Lindsay Stein September 15, 2011

NEWPORT BEACH, CA: Cosmetics company Urban Decay partnered with Eddie's Pizza Truck for Fashion Week to reach out to audiences in an unusual way.

Mercedes-Benz Ranger engages fashion lovers

Lindsay Stein September 14, 2011

Fashion Week got a little more interesting this year with the creation of the Mercedes-Benz Fashion Ranger program.

Morgans Hotel Group enlists Tumblr for Fashion Week

Lindsay Stein September 14, 2011

NEW YORK: Morgans Hotel Group partnered with Tumblr for New York Fashion Week to engage the fashion blogger community.

Susan Magrino tapped as Canyon Ranch AOR

Lindsay Stein September 09, 2011

NEW YORK: Susan Magrino Agency has been selected as AOR for healthy living company Canyon Ranch following a competitive RFP process.

Weber Shandwick supports new Campbell lines

Lindsay Stein September 09, 2011

CHICAGO: Weber Shandwick Chicago is promoting Campbell Soup Company's new lines using platforms including social media and events.

ConAgra, Ketchum caught in blogger backfire

Lindsay Stein September 08, 2011

Consumer and commercial food manufacturer ConAgra recently faced some negative press, including being spotlighted by the New York Times, after a dinner event for food and mom bloggers didn't go as planned.

Hallmark to kick off national blogger tour

Lindsay Stein August 12, 2011

KANSAS CITY, MO: Hallmark is activating a four-city blogger tour on August 18 in support of its Life is a Special Occasion campaign.

TBEX launches travel blogger database

Beth Krietsch June 27, 2011

NEW YORK: Looking for a more effective way to connect bloggers with publicists, agencies, and companies that want to work with them, travel blogger community TBEX recently launched TBEX Connect.

PepsiCo launches campaign for Mountain Dew's 'Throwback'

Chris Daniels May 06, 2011

PURCHASE, NY: With the return of Mountain Dew Throwback to its permanent product line-up, PepsiCo is supporting the vintage-themed brand to the end of summer using only digital media and PR.

Blogger outreach, PR, and healthcare

Mark Davis, GCI Health April 20, 2011

With the emergence of today's digital space, it is safe to say that bloggers are the new reporters and journalists.

Philadelphia centers tourism campaign around Foursquare

Chris Daniels March 30, 2011

PHILADELPHIA: The Greater Philadelphia Tourism Marketing Corporation (GPTMC) has launched a branded page on Foursquare, as part of a campaign to target the location-based social networking site's 7.5 million users.

Comms pros adjust to new realities of blogger relations

Jason Shuffler December 01, 2010

Depending on whom you ask, PR's blogger relations might be either failing or acclimating to the evolving blogosphere landscape.

ING campaign aims for investors by way of bloggers

Erica Morris January 11, 2010

WILMINGTON, DE: ING Direct's ShareBuilder launched a social media campaign this month to coincide with the group's new TV ad campaign.

Welcome 2010 and the marketing mash-up

Susan Thomas December 23, 2009

You may remember when the term mash-up became popular in 2001 as a reference to blending music to create new songs.

Tourism BC leverages Olympic attention

Chris Daniels December 17, 2009

VANCOUVER: Host cities for the Olympics are given a rare global spotlight that few let go to waste, and British Columbia is no different.

Will the updated FTC rules change the way you work with bloggers?

December 01, 2009

Access Communications' Susan Butenhoff and MWW's Joe Becker enter debate.

Treasury hosts roundtable with bloggers

Erica Morris November 16, 2009

The Treasury Department hosted a roundtable discussion earlier this month, inviting writers from the economic blogosphere to sit down with senior officials.

Navigating the changing media landscape

October 27, 2009

I've been asked the question more than once from clients and others: What's the role of PR when traditional media dies?

AIG and Daily Kos - the novel?

Tonya Garcia November 20, 2008

Perturbed by the numerous stories about AIG spending money on luxury trips after receiving additional government funds, SusanG, aka Susan Gardner, executive editor of...