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How to write a blog post people will read

Thomas Hynes, PR Newswire May 09, 2012

For better or worse, catching people's attention is probably the most crucial component to a successful blog post.
 

Gap, Target create insider view with owned media

March 23, 2012

NEW YORK: Both Gap Inc. and Target are using owned media to give consumers an inside look into their companies, said Target PR VP Dustee Tucker Jenkins and chief editor and director of digital media at Gap Inc. Sue Kwon at the Arthur W. Page Society's Spring Seminar.
 

Intelaplay debuts experiential campaign

December 12, 2011

ST. PETERSBURG, FL: Recently launched travel website Intelaplay is integrating consumers' photos and reviews into a brand marketing campaign.
 

Adidas gives fans inside access with corporate blog

November 18, 2011

Adidas has launched its first corporate blog, giving fans and consumers an inside look at the behind-the-scenes happenings of the company.
 

Walgreens builds on location-based activity for flu job

September 12, 2011

The flu season is quickly approaching and Walgreens is once again turning to social media to get the word out about vaccinations. This time it's for a good cause.
 

A stranger in a familiar land

Steve Hardwick April 11, 2011

I spent 25 years in the advertising business. It was filled with great creative minds, some very quirky characters, lots of high profile challenges, and exhilarating moments.
 

H&K's Martin rejects Burson comparison

February 25, 2011

Hill & Knowlton's new global executive chairman and CEO Jack Martin has been setting out his priorities having got his feet under the table at the iconic WPP PR firm.
 

Target issues new political spending policies

February 24, 2011

Both Target Corporation and Best Buy issued revised policies on making political contributions after donations to independent political committee MN Forward created backlash and controversy.
 

Who said there were no jobs out there: work with Ashton Kutcher

February 16, 2011

Looking for a job? Better yet, do you like to eat chips and can you envision Ashton Kutcher as your coworker?
 

Century 21 Real Estate to launch a blog

February 11, 2011

On Monday, Century 21 Real Estate is slated to launch its first blog, following in the footsteps of other real estate companies like Caldwell Banker.
 

Vlog: Rachel Cohn, Facebook

February 09, 2011

Alexandra Bruell speaks with Facebook's Rachel Cohn at a Social Media Week event about trends in retail and mobile technology, customer relations, marketing, and her typical work day.
 

Huffington to take growth strategy to AOL

February 07, 2011

Arianna Huffington took to her blog to provide an outline of how the Huffington Post-AOL merger came about and how it relates back to achieving the vision of growth she set for the news site at the start of the year.
 

PRSA speaks out against violence in Egypt

February 04, 2011

Public Relations Society of America chair and CEO Rosanna Fiske released a statement and submitted a Letter to the Editor at the New York Times condemning the violence against journalists in Egypt.
 

The Daily makes its debut

February 02, 2011

The wait is finally over for media industry watchers and digital and interactive PR pros. Today in New York, News Corp. unveiled its iPad-only newspaper The Daily.
 

Wells Fargo launches blog in response to survey

February 02, 2011

CHARLOTTE, NC: Wells Fargo launched a new blog today targeting women looking to prepare for retirement.
 

HP schedules hearing on Hurd investigation

January 20, 2011

Hewlett-Packard has proposed an investigation into the resignation of Mark Hurd and the exit package he received.
 

Apple's Steve Jobs: what wasn't asked, or said

January 20, 2011

Much of the investment and tech world is eager to learn more about the health and prognosis of the ailing Apple CEO Steve Jobs for good reason.
 

Murdoch's iPad newspaper launch imminent, reports say

January 14, 2011

A number of reports are popping up on the web claiming, with unidentified sources, that Rupert Murdoch's News Corp. is planning to unveil its iPad-only digital newspaper The Daily next week.
 

Facebook PR yet to name Barker's replacement

January 04, 2011

Facebook has yet to name a replacement for Brandee Barker, who left the company last month as director of corporate communications.
 

A new Facebook story worth hearing

December 29, 2010

Next year is already shaping up to be the year of Facebook, part two. The story and PR challenge of the company, however, will be a bit different.
 

Apps become safety tools in blizzard

December 29, 2010

The recent blizzard that hit the northeast highlighted a new marketing opportunity for online and mobile tools - safety.
 

Foursquare demonstrates its ability to listen

December 21, 2010

If it's any indication from a TechCrunch story yesterday Foursquare is listening to its users.
 

FTC on the growing war over web privacy

December 02, 2010

It seems just a matter of time until government regulators take strident steps concerning consumer privacy issues on the web, especially following the very public Google and Facebook user privacy scandals this year.
 

Notes on the news business in a digital wasteland

November 23, 2010

Members of the news media love to report on the media, and I am no different.
 

Windows Phone 7 and an ode to Internet dating

November 11, 2010

At least one component of the PR campaign for Microsoft's Windows Phone 7 reminds of me an Internet date. Let me explain.
 

TechCrunch purchase a crunch for tech PR

September 30, 2010

It's unclear if tech and digital PR is celebrating, anxious or just indifferent over AOL buying the popular tech news and blog site TechCrunch.
 

Apple's penchant for stonewall PR

September 25, 2010

Stonewall PR can be amazingly effective depending on the desired goals, but it can be amazingly arrogant at the same time, which in of itself is just bad PR.
 

Eli Lilly launches social media footprint

September 16, 2010

INDIANAPOLIS: Following in the footsteps of other pharmaceutical companies, Eli Lilly launched a Twitter feed and an official company blog, LillyPad.
 

Brand updates and the case for Facebook detox

September 15, 2010

If your eyes are twitching from persistently scanning a convoluted Facebook wall for brand updates and news, Wallrss may be like a glass of refreshing sangria on a stifling hot day.
 

Apple and the art of product announcements

September 01, 2010

Apple product announcements are becoming predictable, but from a communications standpoint that is partly what makes them a masterful display of communications.
 
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