Beverages

Weber wins Diet Pepsi account

May 21, 2012

PURCHASE, NY: PepsiCo has selected Weber Shandwick as PR agency partner for its Diet Pepsi brand.
 

PepsiCo selects Weber for Mountain Dew brand

April 23, 2012

PURCHASE, NY: PepsiCo has hired Weber Shandwick as the PR agency for its Mountain Dew brand after an RFP. Ruder Finn previously managed the account.
 

Coke, Pepsi fight recipe-change reports

March 09, 2012

ATLANTA and PURCHASE, NY: Cola giants Coca-Cola and PepsiCo are pushing back against media reports that say they are changing the recipes for their beverages to comply with California state laws.
 

Zevia selects Extension PR to boost brand awareness

February 23, 2012

LOS ANGELES: Zevia, a diet soda brand that uses the natural sweetener Stevia, has tapped Extension PR as its first AOR after a review process.
 

Tullamore Dew engages consumers with 'Irish True'

November 17, 2011

NEW YORK: Tullamore Dew Irish Whiskey, a William Grant & Sons brand, has kicked off its first consumer-facing global communications campaign.
 

Linhart wins Celestial Seasonings AOR

November 11, 2011

DENVER: Celestial Seasonings, a tea brand of The Hain Celestial Group, has selected Linhart Public Relations as AOR.
 

MillerCoors adds to its "Great Beer, Great Responsibility" platform

November 20, 2009

MillerCoors added to its "Great Beer, Great Responsibility" CSR platform, launched in March, with the addition of a new Web site.
 
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