MIAMI: Treskoi PR, a Miami-based PR and marketing agency that specializes in luxury lifestyle brands, recently announced a number of new client wins.

LOS ANGELES: Air New Zealand recently announced it is holding a 'matchmaking flight' in October 2009 as a way to draw an alternative demographic of travelers to the airline and New Zealand.

SAN DIEGO, CA: The Maritime Museum of San Diego hired Fleishman-Hillard for PR support to help increase the number of tourists and visitors to the museum, and establish it as a well-known attraction in the area.

LAS VEGAS: Barrett-Jackson Auction Company hired R&R Partners as AOR.

WHITE PLAINS, NY: Dos Equis is ramping up its 'Most Interesting Man in the World' integrated campaign with the launch of the "Most Interesting Academy" this week.

Looking for a new way to listen to and engage consumers online, while also complementing the March launch of PepsiCo's new lower-calorie orange juice 'Trop50,' the PR team developed an online community on BlogHer called 'The Juice.'

NEW YORK: The Seoul Metropolitan Government retained the Dilenschneider Group to work on a project to promote the city of Seoul, South Korea, to potential tourists in North America.

WASHINGTON: The US Travel Association engaged more than 30 tourism offices and convention and visitors bureaus across the US yesterday to organize and hold travel-focused rallies.

HUNTINGTON BEACH, CA: Club Glove, a company that manufactures premium luggage, golf travel bags, and other golf-related accessories, has retained Buffalo Communications for media relations and publicity work in the US.

HERNDON, VA: Visit Fairfax, the official tourism organization for Fairfax County, VA, recently hired W&P Public Relations as AOR to handle all of its PR, marketing, and advertising.