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beauty

Lip service from Katy Perry puts product on the map

Tanya Lewis March 30, 2012

The president of GlitzyLips leveraged an existing relationship with a celebrity manicurist to get the company's foil lip appliqués on Katy Perry at the Grammy Awards.

Unilever expands personal care marcomms team

Lindsay Stein March 05, 2012

ENGLEWOOD CLIFFS, NJ: Unilever has expanded the marcomms team for its personal care business by hiring two staffers.

5W named AOR for Iredale Mineral Cosmetics

Lindsay Stein February 29, 2012

NEW YORK: Beauty brand Iredale Mineral Cosmetics has selected 5W Public Relations as its AOR.

Unilever's Axe targets women for new product line

Lindsay Stein February 28, 2012

ENGLEWOOD CLIFFS, NJ: Unilever personal care brand Axe has boosted its interaction with women after launching a line of products targeting them.

Coty taps Euro as corporate comms AOR

Danielle Drolet December 02, 2011

NEW YORK: Beauty brand Coty has named Euro RSCG Worldwide PR its corporate communications AOR.

Real Aesthetics hires Tilson as AOR

Danielle Drolet October 21, 2011

BOCA RATON, FL: Real Aesthetics, a cosmetic device company, has selected Tilson PR as AOR.

Joico hires Allison & Partners as AOR

Beth Krietsch October 20, 2011

SANTA CLARA, CA: Professional hair-care brand Joico has hired Allison & Partners as AOR for consumer PR. The selection followed a competitive review.

Gillette taps Ketchum as AOR

Lindsay Stein October 12, 2011

CINCINNATI: Procter & Gamble has picked Ketchum as AOR for global and North American external relations for its Gillette brand, the company confirmed.

CEO Q&A: Lisa Price, Carol's Daughter (Extended)

Danielle Drolet October 01, 2011

Lisa Price, CEO of Carol's Daughter, a line of natural beauty products, talks with Danielle Drolet about the need for authenticity and retail expansion.

PR goes on long after the show is over

Alexis Rodriguez, Bobbi Brown Cosmetics September 16, 2011

I have chronicled what goes into putting on a show as an in-house fashion publicist and sponsoring a show as a beauty publicist, but what happens when the lights go down and the shows are over?

Urban Decay builds brand visibility with pizza

Lindsay Stein September 15, 2011

NEWPORT BEACH, CA: Cosmetics company Urban Decay partnered with Eddie's Pizza Truck for Fashion Week to reach out to audiences in an unusual way.

The beauty of Fashion Week

Alexis Rodriguez, Bobbi Brown Cosmetics September 14, 2011

As much as I loved Fashion Week as a fashion publicist, I love it even more as a beauty publicist with new responsibilities that are equally as challenging and exciting as those on the fashion side.

Fashion's fabulous fortnight flies by in 15 minutes

Alexis Rodriguez, Bobbi Brown Cosmetics September 12, 2011

These two weeks are the most stressful of a fashion publicist's life.

Video: Olivia Scott-Perkins, Carol's Daughter

Lindsay Stein August 19, 2011

Olivia Scott-Perkins, the newly appointed CMO at Carol's Daughter, discusses her strategy for the brand and PR efforts around the launch of the Macadamia style collection.

DKC named AOR for beauty retailer Ulta

Lindsay Stein August 15, 2011

BOLINGBROOK, IL: DKC Public Relations has been named AOR for consumer publicity for Ulta, a national beauty retail company.

MSLGroup launches beauty and luxury specialty

Ilya Leybovich June 30, 2011

NEW YORK: MSLGroup has launched a new beauty and luxury specialty known as BE SPOKE., headed by SVP Carson Gray Elias.

Formula PR to reinvigorate Pert Plus as AOR

Danielle Drolet June 20, 2011

DANBURY, CT: Formula PR was named AOR for Pert Plus, a brand that is reemerging this summer as the "regular guy's" shampoo through new packaging, and more.

Life'sDHA unveils a 'beautiful' effort

Matthew McGevna May 01, 2011

The organic DHA supplement company life'sDHA released its National Index of Brain Health.

Oxygen Media shows style to build buzz for 'Hair Battle Spectacular'

Alexandra Bruell November 01, 2010

NBC's Oxygen Media realized PR would need to play a significant role in raising awareness of both its new reality show, Hair Battle Spectacular, as well as the concept promoted during the show, "fantasy hair," or extreme hairstyles, explains Jane Olson, SVP of marketing and brand strategy at Oxygen.

Grey Healthcare hires Byrne from Burson

Kimberly Maul May 24, 2010

NEW YORK: Grey Healthcare Group has hired Erin Byrne as chief engagement officer, effective June 1.

MS&L launches personal care practice

Kimberly Maul April 01, 2010

NEW YORK: MS&L Group created a personal care practice, promoting Amanda Glasgow, former deputy director for the consumer practice, to lead the new group.

Rbb adds two clients

Kimberly Maul January 20, 2010

MIAMI: Rbb PR will now serve as AOR for two new brands: language-learning software company Fluenz and keratin-based hair care product company Global Keratin.

Louis Vuitton knows a catwalk

October 07, 2009

More social media pioneering from LVMH. The luxury giant's Louis Vuitton fashion brand streamed today's Paris Fashion Week show live on its Facebook page. Looks...

Clearasil plans first major PR push

Alexandra Bruell October 29, 2008

Last week, I attended an event introducing two new products from Clearasil - the Ultra Pimple Blocker Pen and Rapid Action Treatment Cream - to the beauty media. At...