basketball

Video: C. Renzi Stone, Saxum

Gideon Fidelzeid May 03, 2013

Saxum CEO C. Renzi Stone speaks with PRWeek managing editor Gideon Fidelzeid on how the energy industry is shaping the story of fracking's benefits to America and how lessons learned on the basketball court help him in the communications arena.

Brands' March Madness plan: mix digital and fun

Lindsay Stein March 22, 2013

NEW YORK: Brands are mixing social media with traditional outreach and a bit of fun to target the millions of sports fans and college alumni watching the NCAA Men's Basketball Championship Tournament, which will run through April 8.

Globetrotters promote Meister to SVP of comms

Lindsay Stein October 18, 2012

PHOENIX: The Harlem Globetrotters have promoted VP of communications Brett Meister to SVP of communications.

NBA star Davis taps French/West/Vaughan

Lindsay Stein September 18, 2012

RALEIGH, NC: Glen "Big Baby" Davis, a professional basketball player for the Orlando Magic, has selected French/West/Vaughan as his AOR for marketing, PR, and endorsements.

Hunter moves from NBA to Golden State Warriors

Lindsay Stein September 10, 2012

OAKLAND, CA: The Golden State Warriors have appointed Gail Hunter, former SVP at the National Basketball Association for 13 years, VP of public affairs and event management.

NCAA hires Atomic for March Madness anniversary

Lindsay Stein September 10, 2012

NEW YORK: The National Collegiate Athletic Association has hired Atomic PR to develop a campaign celebrating 75 years of March Madness.

All-American Games anniversary scores big win for McDonald's

Emory Sullivan July 01, 2012

Prompted by a record attendance in 2011, McDonald's hosted its 35th All-American Games in Chicago for a second consecutive year due to the city's love for sports.

Nike's Jordan Brand holds PR agency review

Lindsay Stein May 15, 2012

BEAVERTON, OR: Nike is reviewing PR agencies to find a partner for its Jordan Brand, confirmed a representative of the brand.

Verbinnen tapped by Syracuse University

Lindsay Stein November 22, 2011

SYRACUSE, NY: Syracuse University is working with Paul Verbinnen, president and cofounder of Sard Verbinnen & Co., as a PR consultant to handle recent allegations of sexual misconduct against assistant men's basketball coach Bernie Fine.

MetroPCS, USA Basketball to launch interactive tour

Lindsay Stein October 26, 2011

DALLAS: Wireless service provider MetroPCS will partner with USA Basketball on an interactive national tour that will begin in mid-January 2012.

NBA season in further jeopardy

Lindsay Stein October 21, 2011

The NBA owners and players talked for 30 hours over three days, and even with the help of federal negotiator George H. Cohen, the two parties were still unable to come to an agreement on salaries and revenue sharing.

NBA players struggle in PR battle

Lindsay Stein October 17, 2011

Last Friday, New York Knicks' forward Carmelo Anthony expressed his views on the NBA lockout and the PR war around it at a Modell's Sporting Goods in Times Square. He thinks the players are not getting their messages out in the right way.