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baseball

Allison+Partners works with Giants Community Fund

Lindsay Stein May 06, 2013

SAN FRANCISCO: Allison+Partners is working with nonprofit organization the Giants Community Fund on a pro bono basis.

Marlins plot comeback with fans by hiring Jeffrey Group

Frank Washkuch January 29, 2013

The Miami Marlins, which dumped a number of their star players last season shortly after unveiling a gaudy, taxpayer-funded stadium, have turned to Jeffrey Group to turn around their relationship with fans, according to The Miami Herald.

CMO Q&A: Jacqueline Parkes, Major League Baseball (Extended)

Lindsay Stein October 01, 2012

Jacqueline Parkes, Major League Baseball CMO, talks to Lindsay Stein about how social media has been a game changer for fans.

Video: Matt Bourne, Major League Baseball

Gideon Fidelzeid April 06, 2012

PRWeek's Gideon Fidelzeid speaks with Matt Bourne, VP of business PR at Major League Baseball, about the second annual MLB Fan Cave.

The PR Week - March 30, 2012

March 30, 2012

Gideon Fidelzeid, Beth Krietsch and Lindsay Stein discuss Tupperware's new global AOR; promotion for Comcast's D'Arcy Rudnay; MLB's Fan Cave initiative; and JetBlue's crisis.

Social-savvy fans enter Major League Baseball's 'Fan Cave'

Lindsay Stein March 26, 2012

NEW YORK: Major League Baseball has amped up its social media and fan-engagement efforts with its second annual "Fan Cave" initiative.

Casey's Clubhouse hits one out of the park for special needs kids

Tanya Lewis July 01, 2011

After MLB All-Star Sean Casey retired in 2009, he wanted to build a Miracle League baseball field for special needs kids in his hometown of Pittsburgh.