back-to-school

Lysol uses social media in School Attendance Challenge

September 16, 2011

PARSIPPANY, NJ: Lysol launched its second annual Blue Ribbon School Attendance Challenge, engaging parents, teachers, and children through various platforms, especially social media.
 

Sears goes digital for back-to-school push

August 26, 2011

HOFFMAN ESTATES, IL: Sears Holdings Corporation is using more digital media than ever before for its new back-to-school initiatives.
 

Adidas launches integrated back-to-school campaign

August 11, 2011

PORTLAND, OR: Adidas has launched its "All Originals" back-to-school campaign following positive feedback from its spring initiative.
 

Sharpie highlights creativity with expanded Sharpie Squad program

April 13, 2010

OAKBROOK, IL: Sharpie introduced its 2010 Sharpie Squad this week, highlighting 20 artists, bloggers, and customers who have found creative uses of Sharpie products and who will serve as brand ambassadors.
 

Gap styles its financial support, literally

August 26, 2009

Denim, which escapes the recession as relatively unscathed, is at the forefront of various retailers' consumer marketing...
 

'Social commerce' hot for back-to-school

July 30, 2009

I recently did a roundup of apparel retail brands that are stepping up their use of social media to communicate value as part of...
 
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