Automotive

Toyota's Prius teams up with GSTV for social media effort

Alexandra Bruell June 18, 2009

TORRANCE, CA: Toyota and Michigan-based Gas Station TV (GSTV) recently partnered to launch "Prius Neighborhood," a social media initiative to promote Toyota's new Prius and GSTV's cause-related efforts.
 

Ketchum and Pleon merge, broadening Europe network

Frank Washkuch June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
 

FedEx bailout campaign questions competition

Nicole Zerillo June 12, 2009

MEMPHIS: FedEx Corp.'s new multimillion-dollar marketing campaign categorizes competitor UPS' support of a pending labor relations bill as an attempt to net a "bailout."
 

IPG to buy back $750 million in debt

Frank Washkuch June 08, 2009

NEW YORK: The Interpublic Group announced June 8 that it will buy back up to $250 million in debt this year, as well as $500 million of a total of $700 million in notes that are due in 2010 and 2011. IPG's purchase offer expires July 6, 2009.
 

GM revs up 'Reinvention' efforts

Nicole Zerillo June 05, 2009

DETROIT: Filing bankruptcy on June 1, General Motors Corp (GM) announced it would downsize its holdings to four key brands and operations. With a leaner "new GM" expected to launch in the next 60 to 90 days, the communications team is presently seeking to inspire consumer confidence with a variety of different PR initiatives.
 

Combination of messaging for GM key to regaining consumer confidence

Nicole Zerillo June 04, 2009

General Motors Corp. (GM) entered the second largest bankruptcy filing in industrial history on June 1.
 

Greyhound puts new bus line launch into motion by boosting social media presence

Aarti Shah June 01, 2009

When Edelman and Greyhound were tasked with launching a new bus line, the firm wasn't told a date, bus schedule, or if advertising would be involved.
 

PR's future in digital on the line

Aarti Shah June 01, 2009

Facing competition from other disciplines, PR is fighting to keep, and grow, its piece of the digital pie.
 

Under the microscope: Chevron's video tactics

Tonya Garcia June 01, 2009

Chevron recently produced a video to tell its side of a $27 billion lawsuit it is facing in Ecuador.
 

Future US launches luxury title 'Guitar Aficionado'

Frank Washkuch May 27, 2009

NEW YORK: Future US launched Guitar Aficionado, an outlet targeting upscale men, this month. The publisher also produces Guitar World and a number of video-gaming titles.
 

Nascar and iRacing plan for 2010 launch of online gaming series

Kimberly Maul May 22, 2009

CHARLOTTE, NC: Nascar and iRacing.com are planning media outreach and involvement from Nascar drivers to promote the launch of a Nascar-branded online virtual racing series in early 2010.
 

IPG hires GM exec to oversee holding company's work with carmaker

Frank Washkuch May 20, 2009

NEW YORK: Martin Walsh, currently a senior executive at General Motors (GM), will join the Interpublic Group (IPG) on June 15 as SVP and president of the holding company's GM relationship.
 

Russian PR market expecting declines in 2009

Jaimy Lee May 20, 2009

MOSCOW: The PR market in Russia is expected to drop by 28% in 2009 although it enjoyed impressive growth last year - a 43% increase from 2007 to 2008, according to a study from the Russian Communications Consultancies Association (АКОS).
 

Barrett-Jackson names R&R Partners AOR

Beth Krietsch May 18, 2009

LAS VEGAS: Barrett-Jackson Auction Company hired R&R Partners as AOR.
 

Havas Q1 revenues fall 6% from last year

Frank Washkuch May 15, 2009

PARIS: Havas' first-quarter revenues fell 6% from the same period last year, dropping from about $467.5 million to $440.4 million. North American revenues, though, remained flat, increasing less than 1% over the year before, moving from about $154.3 million to $155.7 million.
 

AutoTrader ties initiative to MLB to drive awareness

Jaimy Lee May 15, 2009

AutoTrader, long known as an outlet for used cars, decided to raise awareness about its new car offering by tapping into the sports partnerships it already had in place.
 

Ford looks to empower multicultural women

Kimberly Maul May 13, 2009

DEARBORN, MI: Ford recently launched two media partnerships—with Essence magazine and AOL Latino—in an attempt to empower and interact with multicultural women.
 

Nissan taps Stevens for VP of corporate comms

Nicole Zerillo May 12, 2009

FRANKLIN, TN: Nissan North America hired Scott Stevens as VP of corporate communications for Nissan Americas, following the promotion of Alan Buddendeck.
 

Colo. Dept of Transportation taps Webb

Frank Washkuch May 08, 2009

CENTENNIAL, CO: The Colorado Department of Transportation renewed a three-year contract with Webb PR, focused on the state's public awareness campaigns against drunken driving and supporting seat-belt use.
 

Ad Hoc Committee of GM Bondholders hires Sloane

Jaimy Lee May 06, 2009

NEW YORK: The Ad Hoc Committee of General Motors Bondholders hired Sloane & Company for media work in support of the bondholders' counter proposal.
 

Kekst aids Chrysler

Nicole Zerillo May 04, 2009

AUBURN HILLS, MI: Corporate and financial communications firm Kekst and Co. is aiding Chrysler as a "consultant" as the automaker goes through its restructuring, according to Katie Hepler, manager of corporate communications for Chrysler.
 

Motorpool heads cross country to drive Boomer interest

Nicole Zerillo May 01, 2009

Behind the wheel of a 1958 Cadillac Eldorado Brougham, Motorpool.com president Morgan Murphy is going on a cross-country road trip to promote the launch of his new social networking site for enthusiasts of classic and collector cars.
 

Financial services' reps on par with tobacco, finds study

Tonya Garcia April 28, 2009

ROCHESTER, NY: The reputation of the financial services industry fell to its lowest point in a decade, according to the 10th Annual Harris Interactive Reputation Quotient (RQ) survey. The industry shares an 11% positive rating with the tobacco industry.
 

Volkswagen renews with MWW as AOR

Nicole Zerillo April 28, 2009

HERNDON, VA: Volkswagen of America has chosen incumbent MWW Group as its AOR for a three-year contract with a budget of approximately $1 million, according to Steve Keyes, director of press and PR for the brand. The renewal follows a competitive pitch process.
 

Peppercom role is tailor-made for Siry's strategy

Aarti Shah April 27, 2009

After serving as CMO for two high-profile companies, Darryl Siry made an unexpected move by joining Peppercom as a senior analyst earlier this year.
 

Cervone answers the call of opportunity at UAL

Nicole Zerillo April 13, 2009

After 24 years in the auto industry and oversight of a $150 million-plus budget at GM, Tony Cervone decided he needed a change.
 

Biofuels see a broad crossover of coverage

David Ward April 13, 2009

Although energy is taking a backseat to the economy as a political topic and the recent plunge in gas prices has reduced the public's attention to US dependence on foreign oil, biofuels is a hot media topic with a surprisingly wide breadth of opportunities.
 

Car companies pull back at New York Auto Show

Nicole Zerillo April 10, 2009

NEW YORK: This year's toned down New York International Auto Show reflected carmakers' scaled back communications budgets and back-to-basics marketing approach.
 

White House sends a clear message by firing Wagoner

April 01, 2009

Last Sunday, the Obama administration ousted Richard Wagoner from his CEO and chairman post at beleaguered US automaker General Motors.
 

Insurer Direct General hires Cramer-Krasselt for integrated brief

Tonya Garcia March 13, 2009

NASHVILLE, TN: Auto insurance provider Direct General has selected Cramer-Krasselt as its AOR. The firm will work on brand planning and positioning, PR, and advertising for the company in an account worth about $20 million in annual billings.
 

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