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Automotive

Rodale picks Catalyst to promote Nissan program

Lindsay Stein May 11, 2012

EMMAUS, PA: Rodale, the publisher of magazines such as 'Men's Health,' has chosen Catalyst Public Relations to lead communications for its annual marketing program conducted with Nissan.

Car brands tell comeback, innovation stories at New York Auto Show

Chris Daniels April 06, 2012

Automakers are taking advantage of the New York Auto Show as a platform for high-profile vehicle launches and redesigns, as well as to build on the positive narrative of the recovering automotive industry.

Aston Martin names Porter Novelli AOR in China

Brittaney Kiefer April 02, 2012

NEW YORK: Luxury car brand Aston Martin has selected Porter Novelli as its AOR in China after an RFP process.

The PR Week - March 9, 2012

March 09, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss WCG's restructuring; the results of BMW's RFP process; comms leader exits Thomson Reuters; H&R Block's new content strategy agency; staff cuts at Ogilvy; and the new iPad.

BMW retains Rubenstein, Fleishman after RFP

Lindsay Stein March 05, 2012

WOODCLIFF LAKE, NJ: BMW of North America has retained both of its incumbent agencies, Rubenstein and Fleishman-Hillard, as agency partners after an RFP process.

Jaguar to take 'Feel Alive' effort social at SXSW

Lindsay Stein March 02, 2012

MAHWAH, NJ: Jaguar Land Rover will boost the consumer outreach and social media components of its global "Feel Alive" initiative at the annual South by Southwest music and film festival.

Carmakers expand news cycle for Super Bowl ads

Chris Daniels February 03, 2012

Brands are making their internal PR teams and agency partners a bigger part of their Super Bowl plans, lengthening the news cycle for their ads and taking advantage of consumer enthusiasm on social media.

Comms additions help Kia showcase its design, tech prowess

Danielle Drolet February 01, 2012

Just five years ago, the public viewed Kia as simply a value brand.

NASCAR adds to integrated marcomms team

Danielle Drolet January 30, 2012

DAYTONA BEACH, FL: NASCAR has hired Kurt Culbert as director of stakeholder communications in its integrated marketing communications department.

GM hires Vox Collective for Hispanic PR

Danielle Drolet January 30, 2012

DETROIT: General Motors has hired The Vox Collective to handle PR for the US Hispanic market.

Davos chief extends olive branch to Occupy protesters

Frank Washkuch January 27, 2012

Klaus Schwab, head of the World Economic Forum, reportedly invited members of the "Occupy" movement to meet with him to talk about their concerns.

Nissan adds comms director for Mexico, Latin America

Danielle Drolet January 24, 2012

FRANKLIN, TN: Nissan Americas has appointed Maria Eugenia Santiago director of corporate communications for Nissan Mexicana and Nissan Latin America.

Video: Steve Shannon, Hyundai

Lindsay Stein January 20, 2012

PRWeek's Lindsay Stein speaks with Steve Shannon, VP of marketing at Hyundai Motor America, about the company's marketing plans for the Super Bowl.

WPP creates 'team Lincoln' for Ford luxury brand

Rose Gordon December 15, 2011

WPP today unveiled a boutique agency to service the Lincoln brand of its client Ford.

Barrett-Jackson taps JMPR

Lindsay Stein December 14, 2011

WOODLAND HILLS, CA: Barrett-Jackson Auction Company has selected JMPR Public Relations to oversee its PR and media relations efforts.

Saab NA explains reorganization

Danielle Drolet December 07, 2011

DETROIT: Saab Cars North America has rolled out specific communications for its dealer, supplier, and customer bases following the decision by an administrator this week to end the voluntary reorganization of parent company Saab Automobile.

Kia adds Hope to PR team

Danielle Drolet December 06, 2011

IRVINE, CA: Kia Motors America has hired James Hope as national manager of product PR.

GM launches loaner program amid Volt battery fire reports

Danielle Drolet November 28, 2011

General Motors said today that it will offer free loaner vehicles to Chevrolet Volt owners while the National Highway Traffic Safety Administration conducts an investigation into the safety of the plug-in hybrid. The auto line was recently cited for battery fires.

Ford partners with Zynga to reach young consumers

Lindsay Stein November 15, 2011

DEARBORN, MI: Ford Motor Company has partnered with social gaming platform Zynga to target tech-savvy, young audiences for the debut of the 2013 Ford Escape.

Ferrari NA names Vonder Meulen PR director

Danielle Drolet November 14, 2011

ENGLEWOOD CLIFFS, NJ: Ferrari North America has appointed Karen Vonder Meulen director of PR.

Chevrolet celebrates 100th birthday

Lindsay Stein October 24, 2011

DETROIT: General Motors' Chevrolet brand is using a combination of traditional media outreach and social media engagement to promote its 100th birthday.

Burson appoints Hall to lead Ford team

Lindsay Stein October 19, 2011

NEW YORK: Burson-Marsteller has hired Laura Hall as managing director for its US consumer practice and head of the agency's Ford Motor Company global consumer team.

Rental cars get a good wrap

Tanya Lewis September 23, 2011

Wrap Media Group communicated its strategy of wrapping rental cars with branding to drive demand among car rental companies and consumers.

Subaru of America hires MWW as AOR

Danielle Drolet September 14, 2011

CHERRY HILL, NJ: Subaru of America has chosen MWW Group as its AOR, with initial work to include promotion of the automaker's 2012 Impreza via traditional and social media.

Visteon names Mazur VP of IR

Danielle Drolet September 12, 2011

VAN BUREN TOWNSHIP, MI: Visteon Corporation, a worldwide automotive supplier, has appointed Charles Mazur Jr. VP of investor relations.

Saab NA highlights stability as parent struggles

Danielle Drolet September 08, 2011

DETROIT: Saab Cars North America's (SCNA) communications team is working to explain that it is business as usual for its division of Saab, while its parent company Saab Automobile has filed and failed to persuade a Swedish court to grant it protection from creditors.

Fuel Doctor hires IRth Communications

Danielle Drolet September 08, 2011

CALABASAS, CA: IRth Communications has been retained by Fuel Doctor, a provider of innovative automotive aftermarket solutions, for investor relations work.

CarMD revs up role as industry expert

Tanya Lewis September 01, 2011

Thatcher+Co. helped devise a launch campaign for the first CarMD Vehicle Health Index, with the objectives of positioning CarMD as an expert and helping drive sales of its other services.

Smith to head CSR for Nissan Americas

Danielle Drolet August 24, 2011

FRANKLIN, TN: Nissan Americas has appointed Vicki Smith as senior manager of corporate social responsibility, a new job title designed to reinforce the automaker's presence in the CSR space.