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auto industry

Former PepsiCo, Ford exec Jacuzzi joins Audi as CCO

Lindsay Stein May 11, 2012

HERNDON, VA: Joseph Jacuzzi, who joined Ford Motor Company's communications team less than three months ago, was named CCO for Audi of America on Friday.

Rodale picks Catalyst to promote Nissan program

Lindsay Stein May 11, 2012

EMMAUS, PA: Rodale, the publisher of magazines such as 'Men's Health,' has chosen Catalyst Public Relations to lead communications for its annual marketing program conducted with Nissan.

BMW motorcycle division picks S3 as AOR

Frank Washkuch May 01, 2012

BOONTON, NJ: BMW of North America's motorcycle division, BMW Motorrad USA, has hired The S3 Agency as its AOR.

GM gives keys to Weber for Spark minicar launch

Lindsay Stein April 25, 2012

DETROIT: General Motors has appointed Weber Shandwick to work on the launch of the Chevrolet Spark minicar, an agency representative confirmed.

Car brands tell comeback, innovation stories at New York Auto Show

Chris Daniels April 06, 2012

Automakers are taking advantage of the New York Auto Show as a platform for high-profile vehicle launches and redesigns, as well as to build on the positive narrative of the recovering automotive industry.

Aston Martin names Porter Novelli AOR in China

Brittaney Kiefer April 02, 2012

NEW YORK: Luxury car brand Aston Martin has selected Porter Novelli as its AOR in China after an RFP process.

The PR Week - March 9, 2012

March 09, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss WCG's restructuring; the results of BMW's RFP process; comms leader exits Thomson Reuters; H&R Block's new content strategy agency; staff cuts at Ogilvy; and the new iPad.

Jaguar to take 'Feel Alive' effort social at SXSW

Lindsay Stein March 02, 2012

MAHWAH, NJ: Jaguar Land Rover will boost the consumer outreach and social media components of its global "Feel Alive" initiative at the annual South by Southwest music and film festival.

Pepsi comms exodus continues as Jacuzzi joins Ford Motor Company

Lindsay Stein February 22, 2012

DEARBORN, MI: Joe Jacuzzi, VP of product and brand communications for PepsiCo Americas Beverages, is joining the Ford Motor Company communications team.

Nissan taps Stratacomm as corporate AOR

Lindsay Stein February 22, 2012

FRANKLIN, TN: Nissan North America has selected Stratacomm, part of Fleishman-Hillard's network, as its corporate AOR following an RFP process that began in the third quarter of last year.

Carmakers expand news cycle for Super Bowl ads

Chris Daniels February 03, 2012

Brands are making their internal PR teams and agency partners a bigger part of their Super Bowl plans, lengthening the news cycle for their ads and taking advantage of consumer enthusiasm on social media.

Comms additions help Kia showcase its design, tech prowess

Danielle Drolet February 01, 2012

Just five years ago, the public viewed Kia as simply a value brand.

NASCAR adds to integrated marcomms team

Danielle Drolet January 30, 2012

DAYTONA BEACH, FL: NASCAR has hired Kurt Culbert as director of stakeholder communications in its integrated marketing communications department.

GM hires Vox Collective for Hispanic PR

Danielle Drolet January 30, 2012

DETROIT: General Motors has hired The Vox Collective to handle PR for the US Hispanic market.

Video: Steve Shannon, Hyundai

Lindsay Stein January 20, 2012

PRWeek's Lindsay Stein speaks with Steve Shannon, VP of marketing at Hyundai Motor America, about the company's marketing plans for the Super Bowl.

The PR Week - December 15, 2011

December 16, 2011

Steve Barrett, Rose Gordon and Lindsay Stein discuss WPP's team Lincoln; Ogilvy's Women in Public Service Project; Richard Sorian's departure from HHS; and Brooks Sports' RFP.

Audi of America taps incumbent PMK-BNC for AOR role

Lindsay Stein November 29, 2011

HERNDON, VA: Audi of America has selected PMK-BNC, its incumbent agency for the last four years, as its US AOR following a competitive review.

Chevrolet celebrates 100th birthday

Lindsay Stein October 24, 2011

DETROIT: General Motors' Chevrolet brand is using a combination of traditional media outreach and social media engagement to promote its 100th birthday.

Rental cars get a good wrap

Tanya Lewis September 23, 2011

Wrap Media Group communicated its strategy of wrapping rental cars with branding to drive demand among car rental companies and consumers.

Fiat-Chrysler's restructure leaves comms unaffected

Lindsay Stein July 29, 2011

AUBURN HILLS, MI: Fiat has developed a group executive council as part of the company's merger with Chrysler, and while management will be reorganized, communications will be left unchanged.

Org Chart: Porsche strives to make its comms as good as its cars

Danielle Drolet July 01, 2011

Porsche Cars North America aligns team for deeper focus on customers and the media.

NADAguides.com hires Golin as AOR

Kimberly Maul July 26, 2010

LOS ANGELES: NADAguides.com, a vehicle pricing and information website, hired GolinHarris as AOR.

Toyota names quality control officer

Erica Morris March 25, 2010

Following up on its promise before Congress last month, Toyota has named its first chief quality officer.

Mazda gets 'Zoom-Zoom' and AG in energy drink

Kimberly Maul December 07, 2009

Mazda's popular "Zoom-Zoom" tagline is now being used for something less automotive: an energy drink.

Ford Fiesta campaign enters second phase

Kimberly Maul December 02, 2009

Ford, which launched its Fiesta Movement for the 2011 Ford Fiesta in April, introduced the car in the US market at the Los Angeles Auto Show today, and announced the second phase of its campaign for the car, which will continue to leverage social media.

GMAC adds Chrysler customer base following Chapter 11 announcement

Tonya Garcia April 30, 2009

Today's news that Chrysler would file for Chapter 11 bankruptcy protection was coupled with the announcement that GMAC Financial Services has entered into