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auto industry

Ford Retail awards six-figure account to Red Consultancy

Loulla-Mae Eleftheriou-Smith, PRWeek UK May 08, 2013

LONDON: Ford Retail has selected The Red Consultancy to develop a centralized communications function following a six-way pitch.

LA Auto Show taps JMPR

May 08, 2013

LOS ANGELES: The Los Angeles Auto Show has hired JMPR Public Relations as its AOR.

MCCI names Donley SVP

Brittaney Kiefer May 08, 2013

SOUTHFIELD, MI: MCCI has hired Rich Donley as SVP of PR and marketing communications, a newly created position at the agency.

Hyundai apologizes, pulls suicide car ad in UK

Gordon MacMillan, Campaign April 26, 2013

LONDON: Hyundai Europe has been forced to issue an apology and pull an online ad that shows a man attempting to kill himself in his garage by carbon monoxide poisoning.

Mazda preps May launch of 'Game Changers' campaign

Lindsay Stein April 26, 2013

IRVINE, CA: Mazda is planning to launch a campaign next month focused on sharing the brand's heritage and unique manufacturing techniques with consumers.

Kelley Blue Book names Talati head of PR

Lindsay Stein April 11, 2013

IRVINE, CA: Kelley Blue Book, a valuation and information provider for new and used cars, has appointed Chintan Talati as senior director of PR.

UK agencies voice anger over Jaguar pitch process

John Owens, PRWeek UK April 04, 2013

LONDON: Jaguar's global brand PR manager has apologized after agencies protested over the result of a recent pitch.

Toyota promotes Avalon to black consumers with spy-themed campaign

Lindsay Stein April 04, 2013

TORRANCE, CA: Toyota has launched a spy-themed initiative promoting the 2013 edition of its Avalon model focused on black consumers.

Toyota hits top gear

Virgil Dickson, Brittaney Kiefer, Lindsay Stein April 01, 2013

The automaker has regained its spot as the world's leading car-selling company. PRWeek takes an in-depth look at how transparent comms and social media efforts helped steer the company back to first place.

JWT India fires team behind controversial Ford ads

Jeremy Lee, Campaign March 26, 2013

LONDON: The JWT India creative team responsible for a series of print ads featuring images of scantily clad bound and gagged women in the back of a Ford car has been fired.

Nissan marcomms VP Sproule expands role

Lindsay Stein March 11, 2013

YOKOHAMA, JAPAN: Nissan Motor Company has appointed Simon Sproule, corporate VP of global marketing communications, to the dual role of marketing communications director for the Renault-Nissan Alliance.

Daimler's Car2Go taps GCK Partners

Lindsay Stein March 08, 2013

AUSTIN, TX: Car sharing service Car2go, a subsidiary of Mercedes-Benz maker Daimler, has appointed GCK Partners its PR AOR for North America following an RFP.

CMO Q&A: Olivier Francois, Chrysler

Lindsay Stein March 01, 2013

Chrysler CMO Olivier Francois talks to Lindsay Stein about leveraging social media as a brand-building tool and future plans for the automaker.

Toyota taps Shift, Jackson Spalding in regional strategy

Lindsay Stein February 13, 2013

TORRANCE, CA: Toyota has selected Shift Communications and Jackson Spalding as its Northeast and Southeast PR agency partners, respectively, following competitive reviews.

Mercedes-Benz engages fans with 'Fashion Plates'

Lindsay Stein February 11, 2013

MONTVALE, NJ: New York Fashion Week sponsor Mercedes-Benz has launched an initiative highlighting the carmaker's connection with fashion and design.

Longtime Mazda PR head steps down

PRWeek Staff December 21, 2012

IRVINE, CA: Mazda North America said Friday morning that Jay Amestoy will step down from his role as the automaker's longtime PR chief at the year's end.

Iris lands UK integrated Mini ad account

Ian Darby, Campaign December 17, 2012

Mini, the BMW-owned car brand, has consolidated its UK integrated account with Iris.

Audi UK marketing boss departs

Alex Brownsell and Sarah Shearman, Marketing December 13, 2012

Audi UK head of marketing Dominic Chambers has left the Volkswagen-owned car brand.

Lincoln introduces brand to new set of consumers

Lindsay Stein December 03, 2012

DETROIT: Ford's Lincoln brand kicked off a campaign Monday targeting a new set of consumers.

Honda launches Google Street View web experience

Sarah Shearman, Campaign November 21, 2012

Honda has launched a website for car enthusiasts that uses Google Street View to discover some of the UK's best driving terrains.

Scion launches entrepreneurial campaign

Lindsay Stein October 25, 2012

TORRANCE, CA: Toyota's Scion brand has kicked off a national PR program to support entrepreneurs in the creative arts.

Toyota brings on Allison for Pacific Northwest region

Lindsay Stein October 15, 2012

TORRANCE, CA: Toyota has selected Allison+Partners as its PR agency for a six-state region that includes Northern California and the Pacific Northwest.

Old World Industries taps Ketchum as AOR

Lindsay Stein October 03, 2012

NORTHBROOK, IL: Antifreeze manufacturer and auto parts and chemicals marketer Old World Industries has selected Ketchum as its PR AOR.

Mazda names Wager US marketing VP

October 01, 2012

IRVINE, CA: Mazda North American Operations has named Russell Wager VP of marketing, overseeing all marketing communications for the company's US operations.

Luxury brand Rolls-Royce selects Be Spoke as AOR

Lindsay Stein September 07, 2012

WOODCLIFF LAKE, NJ: Rolls-Royce Motor Cars of North America has selected MSLGroup's specialty beauty, fashion, and luxury unit Be Spoke as its PR AOR following an RFP.

Ford gets creative with Milk Studios to show off Fusion

Lindsay Stein August 23, 2012

DEARBORN, MI: Ford Motor Company has partnered with Milk Studios to show off the creative side of its Fusion model.

GM sticks with traditional media for recall alerts

Brittaney Kiefer August 21, 2012

General Motors conducted traditional media relations following its three recalls in the past week, but the company has avoided digital.

Nissan names Menezes Brazil corp comms director

Lindsay Stein August 15, 2012

FRANKLIN, TN: Nissan Americas has promoted Fernando Menezes, the GM of corporate and brand communications for Europe, its corporate communications director in Brazil.

Nissan hires BBC's Buerk to lead brand media channel

Lindsay Stein June 29, 2012

YOKOHAMA, JAPAN: Nissan Motor Co. has hired BBC correspondent Roland Buerk to lead the brand's multimedia channel as executive producer and presenter of the Nissan Global Media Center.

Former PepsiCo, Ford exec Jacuzzi joins Audi as CCO

Lindsay Stein May 11, 2012

HERNDON, VA: Joseph Jacuzzi, who joined Ford Motor Company's communications team less than three months ago, was named CCO for Audi of America on Friday.

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