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Audience Engagement

What social media should do for you

Tom Biro, Allison+Partners April 19, 2013

Some thoughts on how we should be viewing and using social media in the amazing box of tools to which we, as PR pros, have access.

Real-time marketing should have been happening all along

Tom Biro, Allison+Partners March 01, 2013

It's not about executing real-time marketing activities because someone said it was cool to do so. It's because our clients or companies are already paying us to do it in the first place.

Upping the ante for b-to-b

Tom Biro, Allison+Partners April 13, 2012

Throughout my career, I've had the privilege of being able to work on quite a bit of b-to-c marketing, a solid amount of b-to-b, and a bit of "in-between."

It's the end of the world as we know it (and I feel fine)

David Richeson, Kaplow Communications March 30, 2012

A year ago, the head of marketing and communications for an iconic American brand told me that the job of communicating with the consumer had changed more in the past three years than it had in the past 30.