Arts And Entertainment

Showtime's Nurse Jackie campaign brings in record ratings

Kimberly Maul July 02, 2009

For the series premiere of Nurse Jackie, Showtime focused its PR on the show's star, Edie Falco, making her return to premium TV after The Sopranos.
 

Bateman Group provides pro-bono for music nonprofit

MacAdam Smith July 02, 2009

SAN FRANCISCO: Little Kids Rock, a national nonprofit that provides free musical instruments and instruction to underfunded public schools, has selected The Bateman Group as its AOR
 

Live Nation hits sour note with hidden fee

Tonya Garcia July 01, 2009

Concertgoers hummed a happy tune June 1. On that day, Live Nation announced "No service fee Wednesdays."
 

A little perspective, please

Don Spetner July 01, 2009

I always get a kick out of the fact that every other PR person I meet represents an entity that's invariably the "second largest" something, somewhere.
 

CBS gets its own 'LENO'

Kimberly Maul June 26, 2009

NEW YORK: While NBC prepares to introduce Jay Leno during the 10 pm hour on September 14, CBS is launching a marketing campaign called Project LENO (Late prime Enhanced News Opportunity).
 

Heineken targets Hispanics with art series

Kimberly Maul June 24, 2009

WHITE PLAINS, NY: Heineken is expanding its Mural Arts Series and incorporating this initiative into its overall marketing platforms: 'Give Yourself a Good Name,' and the Spanish version, 'Demuestra Quien Eres.'
 

TicketsNow works to educate consumers, introduce new features

Kimberly Maul June 23, 2009

ROLLING MEADOWS, IL: TicketsNow, an online ticket resale marketplace owned by Ticketmaster Entertainment, launched its Fans Up Front campaign on June 16.
 

'Alpha' and 'Absolute Return' to merge into 'AR' for September launch

Frank Washkuch June 22, 2009

NEW YORK: Publishing company Euromoney Institutional Investor will combine business titles 'Alpha' and 'Absolute Return' into 'AR' magazine, effective with its September issue.
 

Book promotion requires mix of old and new

Kimberly Maul June 19, 2009

As book coverage in newspapers and magazines shrinks, but hundreds of thousands of new books continue to be published a year, book publicists have an increasingly challenging job.
 

Pryor leaves MGM to return to Priority PR

Kimberly Maul June 19, 2009

LOS ANGELES: Jeff Pryor, EVP of corporate communications at Metro-Goldwyn-Mayer Studios (MGM), left his position at the studio to lead Priority PR, effective in April.
 

Entertainment PR VPs to launch new firm

Kimberly Maul June 18, 2009

LOS ANGELES: Lee Ginsberg and Chris Libby joined forces to launch a new boutique PR firm specializing in film and corporate entertainment: Ginsberg Libby.
 

Spike builds awareness for Guys Choice Awards

Kimberly Maul June 18, 2009

NEW YORK: In its third year, Spike's Guys Choice Awards is using a multi-platform PR strategy to build awareness of the show, airing on June 21.
 

'Good Housekeeping' to take seal facility on tour

Frank Washkuch June 18, 2009

NEW YORK: Hearst Magazines will take a mobile version of the Good Housekeeping Research Institute - the group that awards the "Good Housekeeping Seal" - on an 11-market consumer awareness tour this fall.
 

TCM launches social networking site for film buffs

Frank Washkuch June 17, 2009

NEW YORK: Seeking to fill viewers' craving for more interaction, cable network Turner Classic Movies (TCM) launched a social networking Web site this month to better engage film aficionados.
 

Buzz hires Denrick Romain to lead new sports marketing division

Kimberly Maul June 16, 2009

NEW YORK: Buzz International Group launched a sports marketing division and hired Denrick Romain as VP of sports marketing.
 

Ketchum and Pleon merge, broadening Europe network

Frank Washkuch June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
 

Lincoln Center hires Goodman Media for launch of Visitors Space

Kimberly Maul June 15, 2009

NEW YORK: The Lincoln Center for the Performing Arts hired Goodman Media International to oversee media relations for the launch of the Center's Visitors Space.
 

Santa Monica Pier hires Pollack

Kimberly Maul June 15, 2009

LOS ANGELES: The Santa Monica Pier hired The Pollack PR Marketing Group to oversee PR around its Centennial Celebration Events.
 

Whitney Port hires Rogers & Cowan as AOR for clothing line

Kimberly Maul June 15, 2009

LOS ANGELES: Reality star Whitney Port (The Hills, The City) hired Rogers & Cowan as AOR for her clothing line, Whitney Eve, effective May 1.
 

Social media builds buzz for LGBT site MoxieQ

Kimberly Maul June 11, 2009

NEW YORK: MoxieQ, a mobile-centric entertainment Web site with LGBT sensibilities, is using social media and word-of-mouth to announce the new site and build a following of users and advertisers.
 

Disney to rebrand 'FamilyFun' title

Frank Washkuch June 11, 2009

NEW YORK: Disney will rebrand its 'FamilyFun' magazine 'Disney FamilyFun,' effective with the August issue. The company also rebranded its US Consumer Magazine Group the Disney FamilyFunGroup, effective immediately.
 

Kmart offers transformation around Father's Day

Kimberly Maul June 10, 2009

HOFFMAN ESTATES, IL: Kmart is supporting the upcoming Paramount movie 'Transformers: Revenge of the Fallen' by encouraging customers to transform their dads for Father's Day.
 

Ticketmaster changes up senior comms staff

Kimberly Maul June 10, 2009

LOS ANGELES: Wendy Webb, who joined Ticketmaster as SVP of corporate communications and IR in 2008, will move to a senior adviser role for the company.
 

Nonprofit expands, rebrands Jewish-focused Web site

Frank Washkuch June 10, 2009

NEW YORK: Nonprofit publisher Nextbook unveiled Tablet Magazine, an online portal about Jewish life, culture, and news, on June 8. The Web site is a rebranded and bigger version of Nextbook.org.
 

NBC News launches video news site for black consumers

Frank Washkuch June 09, 2009

NEW YORK: NBC News launched The Grio, a video-focused news Web site targeting black consumers, on June 8.
 

Dow Jones rebrands local newspaper group

Frank Washkuch June 09, 2009

NEW YORK: Dow Jones will rebrand its Ottaway Newspapers division, as Dow Jones Local Media Group, effective July 1.
 

USA Cycling promotes Andrea Smith

Kimberly Maul June 09, 2009

COLORADO SPRINGS, CO: USA Cycling, the nonprofit that governs competitive cycling in the US, promoted Andrea Smith to director of media and communications, effective in May.
 

Campari supports the arts to reach its audience

Tonya Garcia June 08, 2009

LOS ANGELES: Spirit brand Campari is relying on its ties to the Los Angeles art scene for experiential marketing efforts throughout 2009.
 

Woodstock finds new home with site launch

Kimberly Maul June 08, 2009

NEW YORK: Sony Music Entertainment and Legacy Recordings are using media relations and viral tactics to spread the word about the launch of Woodstock.com, an online community for fans of live music and the Woodstock experience.
 

Lifetime shines light on military families in 'Army Wives' promotion

Kimberly Maul June 08, 2009

LOS ANGELES: Lifetime launched a "multiplatform public affairs" campaign celebrating military families in support of the third season of its popular Army Wives show, which started on June 7.
 

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