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Arts And Entertainment

Cone launches entertainment division

Alexandra Bruell March 30, 2011

NEW YORK: Cone is launching an entertainment division to use for current and new business as well as provide service to other agencies.

Redbox taps Zeno as online video rental category heats up

Alexandra Bruell March 28, 2011

CHICAGO: Redbox is fine-tuning its communications approach as both business and competition continue to grow in the on- and off-line video rental service arena.

Pepsi Max doubles "Crash the Super Bowl" buzz, touts sales

Alexandra Bruell February 07, 2011

PURCHASE, NY: PepsiCo is celebrating successes from its "Crash the Super Bowl" program that featured consumer-generated commercials for both Doritos and Pepsi Max.

Women's Sports Foundation names Zeno AOR

Alexandra Bruell January 24, 2011

WASHINGTON, DC: The Women's Sports Foundation hired Zeno Group as its AOR, following a competitive review.

BET promotes McGraw

Alexandra Bruell January 18, 2011

NEW YORK: BET Networks promoted Tracy McGraw from VP to SVP of corporate communications.

42West selects new digital lead

Alexandra Bruell January 13, 2011

NEW YORK: 42West hired Adam Spielberger as head of the company's digital marketing & communications division.

Grand-Am Racing names Branham MD of comms

Kimberly Maul October 14, 2010

DAYTONA BEACH, FL: Grand-Am Road Racing, a division of NASCAR, named Herb Branham MD of communications, effective immediately.

Viejas Entertainment taps Nuffer, Smith, Tucker for re-brand

Kimberly Maul October 08, 2010

SAN DIEGO: Viejas Entertainment and Production, an event production and management company, hired Nuffer, Smith, Tucker for PR support as it rebrands as VE&P.

Lippin Group expands film and digital talent

Kimberly Maul October 06, 2010

LOS ANGELES AND NEW YORK: The Lippin Group hired Elizabeth Wolfe and Deborah Engel as VPs, and promoted Ericka Lewis to a VP position, expanding its expertise in film and digital communications.

Disney taps 135th Street for upcoming film outreach

Kimberly Maul October 04, 2010

BURBANK, CA: Walt Disney Studios hired 135th Street Agency, effective September 20, for PR support around its upcoming releases Tangled and TRON: Legacy.

Fox Home Entertainment hires H&K as AOR

Kimberly Maul October 04, 2010

LOS ANGELES: Twentieth Century Fox Home Entertainment hired Hill & Knowlton as AOR for its US business, effective immediately.

Rogers & Cowan adds to personality group

Kimberly Maul September 28, 2010

LOS ANGELES: Rogers & Cowan expanded its personalities department, acquiring THPR and its sole proprietor Tej Bhatia Herring.

Taylor kicks off social media activity for P&G

Sheelagh Doyle August 04, 2010

CINCINNATI: Taylor PR has launched a social media campaign to support Procter & Gamble's "Take it to the House" 2010 National Football League sponsorship.

Tetris reaches record awareness level as it marks 25th anniversary

Tanya Lewis August 01, 2010

Blue Planet Software is the exclusive licensing agent for The Tetris Company. Created by Alexey Pajitnov in the Soviet Union in 1984, Tetris was owned by the Soviet government until the mid-1990s.

The American Jewish Committee exhibits the power of community

Kimberly Maul August 01, 2010

The American Jewish Committee of San Francisco partnered with various nonprofits to present "The Jews in Modern China" from February 24 to May 16, 2010. Located at the Officers Club Exhibit Hall at the Presidio in San Francisco, the exhibit showcases the ties between the Jewish and Chinese communities.

Tablet computers herald new age for magazine publishers

August 01, 2010

Apple may have sullied its reputation with the botched response to problems with the iPhone 4, but the iPad tablet computer continues to blaze a trail and establish a new medium that will have widespread repercussions for publishing, communications, and marketing.

LeBron James' antics are not worthy of brand damnation

Gideon Fidelzeid August 01, 2010

It's a "PR nightmare." That's the prevailing consensus when the name LeBron James is uttered. Pardon me, but I don't quite get it.

Size doesn't matter when it comes to awards competition

Erica Iacono August 01, 2010

Believe it or not, it's that time of year again. On August 2, the entry process for the 11th annual PRWeek Awards will officially open.

Online contest helps Neiman Marcus stand out at the prom

Chris Daniels August 01, 2010

Every year, the 41 individual stores of Neiman Marcus target prom-going teens through standard outreach, as well as events organized with local high schools.

Measurement tool enables Twitter users to keep score

Chris Daniels August 01, 2010

Klout measures the influence of Twitter accounts by giving a score of between 0 and 100. Higher "Klout" numbers represent an account with a wide and strong sphere of influence.

Consumers Union finds a happy medium with recent 'Colbert Report' segment

David Ward August 01, 2010

Consumers Union, which publishes Consumer Reports, is a nonprofit whose mission is to make the marketplace better and safer for consumers.

Habits: Dani Dudeck, GM, corporate communications, Zynga

August 01, 2010

Dani Dudeck, GM of corporate communications at Zynga, discusses her proudest career moment and affinity for London.

Conan continues to look good 'Tonight'

August 01, 2010

The Tonight Show with Conan O'Brien was nominated for four Emmy Awards last month, including "Outstanding Variety, Music, or Comedy Series."

PR loses a champion with passing of The Boss

Gideon Fidelzeid July 16, 2010

Baseball fans and New Yorkers - and I proudly claim to fit both descriptions - were deeply saddened to learn of the death of George Steinbrenner, iconic owner of the New York Yankees, on July 13.

RV sales get a boost from centennial celebration

Tanya Lewis July 16, 2010

Campaign honoring the 100th anniversary of the first mass-produced RVs to generate industry and consumer excitement.

QuickHit scores big with NFL announcement

Tanya Lewis July 09, 2010

QuickHit, founded in 2008, develops and publishes free online sports games. QuickHit Football launched October 2009 and won NFL licensing in May 2010.

Creating a bond with the female blogosphere

Lisa Stone July 01, 2010

How you treat a woman who blogs will determine how much she - and her readers - can trust you?

Sleepy's energizes its brand and e-commerce site with segment on popular show

David Ward July 01, 2010

Sleepy's is a well-known mattress retailer in the Northeast and Mid-Atlantic states. The company was looking to create national awareness for its Sleepys.com e-commerce site, as well as raise its overall brand profile.

Journalist Q&A: Jeremy Schaap, reporter, ESPN

Kimberly Maul July 01, 2010

Jeremy Schaap, the reporter for ESPN who will be covering the World Cup, speaks to Kimberly Maul about reporting on the soccer tournament, tackling in-depth stories, and how he uses social media as a consumer.