Arts And Entertainment

Virgin America launches reality show amid expansion plans

Alexandra Bruell March 18, 2010

SAN FRANCISCO: Virgin America is working with The CW to promote the March 24 launch of 'Fly Girls,' a reality TV series following five of the airline's female flight attendants.
 

Benefits for incorporating more social media into traditional entertainment

Kimberly Maul March 16, 2010

We've been following the ways that the entertainment industry is incorporating more social media elements into its outreach, whether at the Olympics, the Oscars, or the Grammy Awards.
 

Octagon Entertainment hires John Ferriter as MD

Kimberly Maul March 12, 2010

LOS ANGELES: Octagon hired John Ferriter as MD of Octagon Entertainment, part of the agency's athletes and personalities division.
 

Integrated approach will extend life of 'big' TV

March 12, 2010

The Oscars on March 7 pulled in its highest ratings in five years: 41.3 million viewers.
 

Conan's Twitter life helps nonprofits

Kimberly Maul March 10, 2010

Conan O'Brien has had quite the effect on the Twitterverse since he joined the site on February 24.
 

Harrah's hires DKC to promote AC properties

Alexandra Bruell March 05, 2010

ATLANTIC CITY: Harrah's hired DKC to promote its Atlantic City properties, including Harrah's Resort, Caesars, Bally's, Showboat, House of Blues and Atlantic City Country Club.
 

Radware brings back superhero in b-to-b push

Tanya Lewis March 05, 2010

Radware, a provider of application-delivery and application-security solutions, acquired Alteon application switch assets from Nortel in March 2009 and launched a new Alteon application delivery platform in November.
 

Former NBCU press manager launches celebrity entertainment agency

Kimberly Maul March 04, 2010

NEW YORK: Amanda Ruisi, former senior press manager for NBC Universal Entertainment Publicity, launched her own firm, AKR PR, in January.
 

Can celebrities still serve as effective brand ambassadors?

March 01, 2010

Unilever's Stacie Bright and Sophie Ann Terrisse of STC Associates square off over whether or not celebrities make effective brand ambassadors.
 

Haiti relief effort helps solidify texting's role as outreach force

Roger Lowe March 01, 2010

The unprecedented popularity of mobile giving following the January 12 Haiti earthquake has changed the face of fundraising.
 

Oscars up social engagement through Twitter, iPhone app

Kimberly Maul February 22, 2010

LOS ANGELES: The Academy of Motion Picture Arts and Sciences (AMPAS) is increasing its social media engagement with fans leading up to this year's Oscars, held on March 7.
 

MySpace positions for a comeback

Aarti Shah February 19, 2010

With new leadership at MySpace, the social network that lost relevancy in the face of Facebook's popularity has a renewed opportunity to call attention to the progress it made to its service since last year's reorganization.
 

Southwest reacts to seating dust-up with aplomb

February 19, 2010

When director Kevin Smith was recently booted from a Southwest Airlines flight for reportedly not fitting in a standard seat, he immediately took to Twitter to share his thoughts with his 1.6 million followers.
 

Showtime hires Johanna Fuentes from Bravo

Kimberly Maul February 16, 2010

NEW YORK: Showtime hired Johanna Fuentes as VP of corporate PR.
 

TCM taps mPRm for Classic Film Festival

Kimberly Maul February 16, 2010

LOS ANGELES: TCM hired mPRm to provide PR and social media support for the network's first Classic Film Festival, running April 22 to 25 in Hollywood.
 

Wonacott Communications gains three gaming clients

Kimberly Maul February 08, 2010

LOS ANGELES: Wonacott Communications added three clients in the online gaming industry: Ndoors Interactive, Meteor Games, and Sleepy Giant.
 

Super Bowl triggers art museum bet

Alexandra Bruell February 03, 2010

Those of us who find football relatively dull have another reason to tune in to the Super Bowl, aside from the humorous commercials, Tebow ad, and a chance to witness a halftime wardrobe malfunction.
 

Social media push aids ratings for the Grammys?

Kimberly Maul February 02, 2010

The Grammy Awards saw a 35% increase in viewership over last year's telecast, Variety reported.
 

What is Arianna Huffington up to?

Kimberly Maul February 01, 2010

I spoke to Arianna Huffington, cofounder and editor-in-chief of the Huffington Post, for our February Journalist Q&A. Huffington has been keeping busy, including with recent speaking engagements at Columbia College in Chicago and Toronto Advertising Week.
 

Naked Pizza eyes US expansion with healthy dose of social media

Alexandra Bruell February 01, 2010

Last fall, Naked Pizza, a New Orleans-based takeout joint that touts healthy pizza, mapped out its goal for success beyond "The Big Easy" as it activated a franchising model and PR drive to woo investors and developers.
 

Genworth extols caregivers to boost its message of help

Aarti Shah February 01, 2010

Amid the economic crisis, Genworth Financial launched an integrated campaign to rebuild consumer trust.
 

Recording Academy ups digital outreach for Grammy Week

Kimberly Maul January 29, 2010

LOS ANGELES: The Recording Academy is leveraging social media in the week leading up to the Grammy Awards on January 31, hosting social media-themed events and introducing a 72-hour online broadcast, Grammy Live.
 

On finding inspiration in a Hollywood storyline

Julia Hood January 22, 2010

While on maternity leave, I became shamefully addicted to reruns of The West Wing, which airs on Bravo every weekday morning for two hours.
 

Sundance promotes indie talent, allows for brand activation

Kimberly Maul January 20, 2010

PARK CITY, UT: As the entertainment industry prepares to converge on the Sundance Film Festival January 21-31, the Sundance Institute is focused on the artists and programming.
 

KETC puts PR plan into gear to promote documentary

Tanya Lewis January 15, 2010

KETC was commissioned by the Corporation for Public Broadcasting to produce Gearing Up, a documentary about the 2008 FIRST (For Inspiration and Recognition of Science and Technology) robotics competition.
 

Peace Center hires Jackson Marketing Group as AOR

Kimberly Maul January 13, 2010

GREENVILLE, SC: The Peace Center, a performing arts destination that is celebrating its 20th anniversary in 2010, hired Jackson Marketing Group as its AOR.
 

Experiential strategy sets the right tone for sneaker launch

Tanya Lewis January 08, 2010

Jenny Shanley, head of US PR for Reebok, explains that the toning shoe category is hot despite the tepid economy, noting that some analysts have called it a $100 million category that is expected to continue to grow.
 

NHL's smart moves win fans back

January 08, 2010

On New Year's Day, NBC televised a game that has become that sport's centerpiece attraction. Hint: It's not a bowl game.
 

Bellator goes viral to give itself a fighting chance in the MMA arena

Kimberly Maul January 01, 2010

Bellator Fighting Championships entered the Mixed Martial Arts (MMA) arena with its first season in April 2009.
 

Creativity must star in marketing of movies

Anne Globe January 01, 2010

In the entertainment industry, the word "creativity" is typically associated with the end product: what gets onto the screen. At DreamWorks Animation, however, the off-screen efforts of marketers are also expected to rise to the challenge of embedding creative, risk-taking "big ideas" into each and every aspect of our promotional efforts.
 

Latest News

Popular Topics
Account Win Agency AOR Arts And Entertainment blog Brief Briefs Campaign Celebrities Consumer Corporate Corporate Communications Crisis Communications CSR Digital Events Government Healthcare Media People Moves Products And Tools Public Affairs Social Media Technology Travel