Arts &Amp Entertainment

HP invests in social, PR for brand campaign

Alexandra Bruell February 11, 2011

PALO ALTO, CA: HP is launching its largest global integrated marketing campaign for technologies within its Personal Systems Group (PSG), including its Beats Audio music technology and a TouchPad tablet.

Pepsi Max doubles "Crash the Super Bowl" buzz, touts sales

Alexandra Bruell February 07, 2011

PURCHASE, NY: PepsiCo is celebrating successes from its "Crash the Super Bowl" program that featured consumer-generated commercials for both Doritos and Pepsi Max.

42West selects new digital lead

Alexandra Bruell January 13, 2011

NEW YORK: 42West hired Adam Spielberger as head of the company's digital marketing & communications division.

Vlog: WIFT Muse awards honor PMK-BNC's Berger

Alexandra Bruell December 09, 2010

At New York Women in Film and Television Muse awards, honoree Cindi Berger, CEO and chairman of PMK-BNC, sat at the same table as honoree Vanessa Williams and A&E Networks CEO Abbe Raven.

'The Economist' taps DKC for film-related project

Alexandra Bruell December 08, 2010

The Economist hired DKC to work on a project, effective last week, as it aims to expand its brand positioning beyond just a magazine, to more of a multimedia property, explains agency president Sean Cassidy.

Chasen case developments

Alexandra Bruell December 02, 2010

A "a person of interest" in the recent murder case of Hollywood publicist Ronni Chasen committed suicide after police tried to search his apartment building, police authorities told reporters.

4chan's reach is a reminder of the Internet's land mines

David Ward September 01, 2010

The members of online community 4chan recently hacked an online poll that asked where teen pop singer Justin Bieber should tour next, pushing North Korea to number one for a time. (Its effort eventually proved unsuccessful.)

'Lovely Bones' the movie aims for young women

Rose Gordon December 28, 2009

Though adults were initially the prime target audience for the movie The Lovely Bones, which is due out in wide release next month, Paramount Pictures is now aiming for young women.

Nike misfires with Pro Combat event

December 01, 2009

Over several weeks this fall, Nike rolled out its new lightweight Pro Combat uniforms for its sponsored college football teams, including Virginia Tech, Texas Christian, and Ohio State.

Spin retains BNC as AOR

Alexandra Bruell November 11, 2009

NEW YORK: Spin Media retained BNC as its AOR.

Mickey's Makeover

Kimberly Maul November 05, 2009

Mickey Mouse is getting a makeover, particularly in an upcoming video game where he will be portrayed as "cantankerous" and "heroic," The New York Times reported

Merger creates Vegas-based Langdon Flynn Communications

Alexandra Bruell November 03, 2009

LAS VEGAS: Ken Langdon's Heat Communications and Stephen Flynn's Stephen Flynn Enterprises have merged to create Las Vegas-based communications agency Langdon Flynn Communications.

You can learn to navigate the new FTC guidelines

Michael Lasky October 16, 2009

On October 5 the FTC announced that it had approved revisions to its Guides Concerning the Use of Endorsements and Testimonials.

MySpace focusing on entertainment to set itself apart

Kimberly Maul October 15, 2009

Wall Street Journal recently wrote about MySpace and the site's desire to "recover its cool." With Twitter and Facebook getting most of the buzz around social media, MySpace is looking to get a little more niche, focusing on entertainment.

'Paranormal Activity' looks to 'Blair Witch'

Kimberly Maul October 12, 2009

Paramount Pictures' Paranormal Activity took a page from the marketing playbook of another independent horror film, 1999's Blair Witch Project. Rather than traditional advertising, Paranormal Activityfocused on Facebook, Twitter, and other online outlets to build buzz. Eventful.com also hosted a vote for the public, where one million votes meant Paranormal Activity would be released nationwide. The movie hit one million votes on Friday.