Zapwater wins Topshop account

CHICAGO: The fashion-forward clothing retailer Topshop and Topman has retained Zapwater Communications to handle all PR and events for the September opening of its Chicago store.

CHICAGO: The fashion-forward clothing retailer Topshop and Topman has retained Zapwater Communications to handle all PR, marketing, social media, and experiential events for the September opening of its Chicago store on Michigan Avenue, the city's premier shopping district.

“It's an amazing opportunity to work with a global brand that chose Chicago and chose us,” said David Zapata, president of Zapwater. “A lot of agencies wanted to work with them. And we're beyond excited that they chose us.”

The Chicago store will be the retailer's second in North America. The first was opened in New York's SoHo neighborhood.

Zapata declined to give the dollar amount of the account, but characterized it as “sizeable” and said the agency would dedicate six account executives full-time and others part-time, as needed.

The global brand has had designer collaborations with such people as supermodel Kate Moss.

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