Texas cancer prevention, research group picks H+K

AUSTIN, TX: The Cancer Prevention and Research Institute of Texas has hired Hill+Knowlton Strategies as its AOR.

AUSTIN, TX: The Cancer Prevention and Research Institute of Texas has hired Hill+Knowlton Strategies as its AOR.  

The state agency is responsible for investing up to $3 billion in cancer programs and services throughout Texas. H+K will implement a strategic communications program to increase awareness of the institute on a state and national level. The firm's Austin office will manage the account.

Bill Gimson, the organization's executive director, said in a statement that the group was impressed by H+K's strategic thinking as well as its deep understanding of and dedication to the institute's core mission of finding ways to beat cancer.

Baby-care brand NUK also hired H+K as its AOR last month.

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