Talenti Gelato selects RF|Binder as AOR

NEW YORK: RF|Binder Partners was hired as AOR for Dallas-based Talenti Gelato e Sorbetto, following a search.

NEW YORK: RF|Binder Partners was hired as AOR for Dallas-based Talenti Gelato e Sorbetto, following a search.

The agency will be responsible for expanding the brand, as well product awareness, for Talenti, which first opened as a gelato store and cafe in 2001 in Dallas and subsequently expanded into a nationwide brand. RF|Binder will also work on its digital presence.

Talenti's product offerings include 18 flavors of gelato and sorbetto made with natural and raw ingredients. Last month, the brand introduced a new sea-salt caramel flavor and recyclable screw-on lids.

Neither RF|Binder, nor Talenti, were immediately available for comment.

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