BOSTON: Shift Communications has hired Aaron Heinrich and Molly Mandell as MDs to lead the firm's San Francisco and New York offices, respectively.
Heinrich specializes in a range of consumer and b-to-b industries, including wireless, retail, software, healthcare, and consumer technology. Prior to joining Shift, he was a communications consultant and account manager at ROI Communications. He has also worked at Waggener Edstrom Worldwide and Ketchum.
Mandell specializes in digital marketing, social media, and entertainment. She will help the agency further develop its interactive capabilities.
Prior to Shift, she was client partner and head of social media at LBi, where she developed and expanded the social media department.