Shake Weight taps 5W

NEW YORK: 5W Public Relations has added Shake Weight to its client roster, focusing on building brand visibility for the fitness product.

NEW YORK: 5W Public Relations has added Shake Weight to its client roster, focusing on building brand visibility for the fitness product.

The agency will increase the company's market share by reaching out to key media outlets and executing communications strategies. 5W will also activate a campaign that will include celebrity partners, partnerships and media relations.

In July, 5W was hired as the AOR for women's clothing designer Amy Matto, and in May, the agency added Muse Apparel and Sense of Fashion to its account list.

Would you like to post a comment?

Please Sign in or register.

News by email...